Brand page · Clothing · United States
PRIMAL: 66.9k visits a month, 119 active Meta ads, Gravity score 622.
PRIMAL — Premium cycling apparel & accessories collection. Shop cycling jerseys, bib shorts, kits, socks and many more in cycling gear for comfort and performance. In September 2026 primalwear.com drew an estimated 66.9k visits, down 6% on the month before. It ranks #2,189 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Premium cycling apparel & accessories collection. Shop cycling jerseys, bib shorts, kits, socks and many more in cycling gear for comfort and performance.
01 · Traffic
How much traffic PRIMAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PRIMAL drew an estimated 66.9k visits in September 2026, down 6% on the month before and down 5% over three months.
- Worldwide#132,557of 4.5m sites · Top 5%
- In United States#43,050of 1.2m sites · Top 5%
- Clothing, worldwide#12,824of 459,295 brands · Top 5%
- Clothing, United States#2,189of 97,158 brands · Top 5%
66.9k
estimated visits in September
1 mo ▼ −6.0%4 mo ▼ −5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PRIMAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PRIMAL holds 3.3 out of 5 on Trustpilot over 9 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 56% one star.
Sportswear Store Activewear Store Clothing Store Sportwear Manufacturer T-Shirt Company Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PRIMAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PRIMAL sells on Shopify, 70% of its catalogue in stock. The best seller is Filter 5-Pack, at US$15.00, followed by Neon Logo Socks and Heather Grey Face Mask 2.0 Filter + Frame Bundle.
#1Filter 5-PackPRIMALUS$15.00In stock
#2Neon Logo SocksPRIMALUS$10.00In stock
#3Heather Grey Face Mask 2.0 Filter + Frame BundlePRIMALUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PRIMAL in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 31% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$125.00
- Currency
- USD
04 · Ads
What PRIMAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PRIMAL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Shop Women's Hi-Vis Cycling ApparelPrimal Wear, Inc.5 Oct 2026image
Top-Quality Designs for Every CyclistPrimal Wear, Inc.1 Oct 2026image
Shop AlitiosPrimal Wear, Inc.19 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Primal Wear, Incverified
Text ad20 Oct 2026Primal Wear, Incverified
Image ad20 Oct 2026Primal Wear, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PRIMAL.
The creators who tag @primalwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who PRIMAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PRIMAL among Clothing brands in United States. The closest is Ornot Online Store, then Ocean and San, Pedal Mafia, Pactimo, Eliel Cycling, DNA Cycling.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ornot Online Storeornotbike.com | |||||||
| Ocean and Sanoceanandsan.com | |||||||
| Pedal Mafiausa.pedalmafia.cc | |||||||
| Pactimopactimo.com | |||||||
| Eliel Cyclingelielcycling.com | |||||||
| DNA Cyclingdnacycling.com |
07 · Company
The company behind PRIMAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PRIMAL is a company based in Denver, United States, founded in 1992 according to LinkedIn, on a domain registered in June 1996. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denver
- Founded
- 1992, per LinkedIn
- Domain registered
- 21 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primalwear.com · Shopify · USD
- Catalogue
- 428 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PRIMAL
What people ask Google about PRIMAL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PRIMAL legit or a scam?
According to Gravity by Benchr, PRIMAL is a brand based in Denver, United States: its website has existed since June 1996, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 21,541 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is PRIMAL known for?
Premium cycling apparel & accessories collection. Shop cycling jerseys, bib shorts, kits, socks and many more in cycling gear for comfort and performance. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PRIMAL expensive?
PRIMAL's best seller, Filter 5-Pack, sells US$15.00 on primalwear.com. 70% of the catalogue is in stock. Gravity does not track prices daily: check primalwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PRIMAL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PRIMAL advertises on Facebook and Instagram and on Google, where its offers often run. Check primalwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PRIMAL?
PRIMAL sells on its own website, primalwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PRIMAL?
Gravity by Benchr records a company based in Denver, United States, founded in 1992 according to LinkedIn, on a domain registered in 1996, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PRIMAL doing well?
Not at the moment. Gravity by Benchr estimates about 66,900 visits to primalwear.com in September 2026, down 6% in a month and down 5% over three months. PRIMAL ranks #2,189 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PRIMAL use?
Gravity by Benchr identifies primalwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PRIMAL's ad budget?
Gravity by Benchr does not publish a spend figure for PRIMAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, PRIMAL ranks #2,189 of 97,158 by estimated traffic. Its closest competitors on the same market are Ornot Online Store, Ocean and San, Pedal Mafia, Pactimo and Eliel Cycling. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PRIMAL.