Brand page · Pet Supplies · Australia
Prime100 traffic, ads & competitors 33k visits a month, 68 active Meta ads, Gravity score 531.
Prime100 — Prime100 is an Australian family business that creates vet-recommended single protein diets and functional food products for dogs, made with fresh Australian ingredients. In September 2026 prime100.com.au drew an estimated 33k visits, down 17% on the month before. It ranks #75 of 1,554 Pet Supplies brands in Australia and holds a 4.5 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Pet Supplies brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Prime100 is an Australian family business that creates vet-recommended single protein diets and functional food products for dogs, made with fresh Australian ingredients.
01 · Traffic
Prime100 website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Prime100 drew an estimated 33k visits in September 2026, down 17% on the month before and down 45% over three months.
- Worldwide#242,628of 4.5m sites · Top 10%
- In Australia#6,325of 105k sites · Top 10%
- Pet Supplies, worldwide#2,060of 52,845 brands · Top 5%
- Pet Supplies, Australia#75of 1,554 brands · Top 5%
33k
estimated visits in September
1 mo ▼ −17.2%4 mo ▼ −45.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Prime100 reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Prime100 holds 4.5 out of 5 on Trustpilot over 99 reviews, 42 of them in the last twelve months: 91% of customers give five stars and 4% one star. That volume places Prime100 in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Prime100 best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Prime100 sells on Shopify, 84% of its catalogue in stock. The best seller is SPD™ Slow Cooked Chicken & Brown Rice 354g, at A$5.99, followed by SPD™ Slow Cooked Kangaroo & Pumpkin 354g and SPD™ Slow Cooked Salmon & Pumpkin 354g.
#1SPD™ Slow Cooked Chicken & Brown Rice 354gPrime100A$5.99In stock
#2SPD™ Slow Cooked Kangaroo & Pumpkin 354gPrime100A$7.49In stock
#3SPD™ Slow Cooked Salmon & Pumpkin 354gPrime100A$6.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Prime100 in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 78% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$20.92
- Currency
- AUD
04 · Ads
Prime100 ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Prime100 runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Real Food for Real Results – Just Ask Gracie ☝️Prime1003 Oct 2026video
Real Ingredients. Real Benefits.Prime1002 Oct 2026image
Pets & Vets Love FreshPrime10030 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PRIME100 PTY LTDverified
Text ad20 Oct 2026Phong Y. Khangverified
Text ad20 Oct 2026PRIME100 PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Prime100 influencers
The creators who tag @prime100petfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @prime100petfood on Instagram, led by Natural Dog Treats Australia (14.8k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatural Dog Treats Australia@biggiesrawpantry · 🇦🇺 AU | Pets nature Creator | 14.8k | 0.9% | 1 | Tagged @prime100petfood |
06 · Competitors according to Gravity
Prime100 competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Prime100 among Pet Supplies brands in Australia. The closest is The Pet Project, then WAG, wild-oz, Raw & Fresh, The Doggie Bakery, All Barks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Pet Projectthepetprojectau.com | |||||||
| WAGgetwag.com.au | |||||||
| wild-ozwildoz.com.au | |||||||
| Raw & Freshrawandfresh.com.au | |||||||
| The Doggie Bakerythedoggiebakery.net | |||||||
| All Barksallbarks.com.au |
07 · Company
Who is behind Prime100?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Prime100 is a company based in Derrimut, Australia, founded in 2014 according to LinkedIn. It employs about 59 people and is listed at m_and_a stage.
- Entity country
- 🇦🇺 Australia · Derrimut
- Founded
- 2014, per LinkedIn
- Status
- was_acquired
- Employees
- 59 on LinkedIn
- Funding stage
- M and a
- Own store
- prime100.com.au · Shopify · AUD
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Prime100
What people ask Google about Prime100.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Prime100 legit?
According to Gravity by Benchr, Prime100 is a brand based in Derrimut, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 31,691 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Prime100 reviews: is it worth it?
Customers rate Prime100 4.5 out of 5 on Trustpilot over 99 reviews, 42 of them in the last twelve months: 91% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Prime100 sell?
Prime100 is an Australian family business that creates vet-recommended single protein diets and functional food products for dogs, made with fresh Australian ingredients. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Prime100 cost?
Prime100's best seller, SPD™ Slow Cooked Chicken & Brown Rice 354g, sells A$5.99 on prime100.com.au. 84% of the catalogue is in stock. Gravity does not track prices daily: check prime100.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Prime100 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Prime100 advertises on Facebook and Instagram and on Google, where its offers often run. Check prime100.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Prime100?
Prime100 sells on its own website, prime100.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Prime100?
Gravity by Benchr records a company based in Derrimut, Australia, founded in 2014 according to LinkedIn, with 59 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Prime100 growing?
Not at the moment. Gravity by Benchr estimates about 33,000 visits to prime100.com.au in September 2026, down 17% in a month and down 45% over three months. Prime100 ranks #75 of 1,554 Pet Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Prime100 use?
Gravity by Benchr identifies prime100.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Prime100's ad budget?
Gravity by Benchr does not publish a spend figure for Prime100 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Australia?
Among Pet Supplies brands in Australia in the Gravity by Benchr index, Prime100 ranks #75 of 1,554 by estimated traffic. Its closest competitors on the same market are The Pet Project, WAG, wild-oz, Raw & Fresh and The Doggie Bakery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Prime100.