Brand page · Magazines & Newspapers · Netherlands
Primera: 409k visits a month, 11 active Meta ads.
Primera — Primera is a Dutch convenience store chain that sells magazines, lottery tickets, books, greeting cards, gifts, and other products. It operates as a cooperative of independent entrepreneurs with over 460 stores. In September 2026 primera.nl drew an estimated 409k visits, down 23% on the month before. It ranks #1 of 23 Magazines & Newspapers brands in Netherlands and holds a 2.2 Trustpilot rating over 411 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Primera is a Dutch convenience store chain that sells magazines, lottery tickets, books, greeting cards, gifts, and other products. It operates as a cooperative of independent entrepreneurs with over 460 stores.
01 · Traffic
How much traffic Primera gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primera drew an estimated 409k visits in September 2026, down 23% on the month before and up 1% over three months.
- Worldwide#29,268of 4.5m sites · Top 1%
- In Netherlands#358of 78.6k sites · Top 1%
- Magazines & Newspapers, worldwide#5of 1,906 brands · Top 1%
- Magazines & Newspapers, Netherlands#1of 23 brands · Top 5%
409k
estimated visits in September
1 mo ▼ −23.4%4 mo ▲ +1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primera.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primera holds 2.2 out of 5 on Trustpilot over 411 reviews, 118 of them in the last twelve months: 22% of customers give five stars and 71% one star. That volume places Primera in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Game Store Fashion Accessories Store Candy Store Gift Shop Decoration and Interior Design Store Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primera sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Primera's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Primera in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Primera is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primera runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Thrillerreeks bij PrimeraPrimera6 Oct 2026video
Vier de kinderboekenweek bij Primera!Primera2 Oct 2026video
Het perfecte cadeau vinden voor die ene vriendin die álles al heeft... maar gelukkig staat het Primera-team klaar 😉🎨 #cadeautip #creatief #Primera1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Coöperatie Primera b.a.verified
Text ad21 Oct 2026Coöperatie Primera b.a.verified
Text ad21 Oct 2026Coöperatie Primera b.a.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primera.
The creators who tag @primera.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @primera.nl on Instagram, led by Sanny van Loon • Illustrator (38.2k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSanny van Loon • Illustrator@sannyvanloon · 🇳🇱 NL | Photography visual arts Creator | 38.2k | 0.8% | 3 | Tagged @primera.nl |
06 · Competitors according to Gravity
Who Primera competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primera among Magazines & Newspapers brands in Netherlands. The closest is giftcardmall.com, then Cadeaubon.nl, VVV Cadeaukaarten, Giftcards.co.uk, Everywish UK, Wunschgutschein Deutschland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| giftcardmall.comgiftcardmall.com | |||||||
| Cadeaubon.nlcadeaubon.nl | |||||||
| VVV Cadeaukaartenvvvcadeaukaarten.nl | |||||||
| Giftcards.co.ukgiftcards.co.uk | |||||||
| Everywish UKevery-wish.co.uk | |||||||
| Wunschgutschein Deutschlandwunschgutschein.de |
07 · Company
The company behind Primera.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primera is a company based in Netherlands, founded in 1991 according to LinkedIn, on a domain registered in September 1997. It employs about 559 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1991, per LinkedIn
- Domain registered
- 25 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 559 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primera.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primera
What people ask Google about Primera.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primera a legit company?
According to Gravity by Benchr, Primera is a brand based in Netherlands: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 559 people on LinkedIn, it has 6,490 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Primera reviews
Customers rate Primera 2.2 out of 5 on Trustpilot over 411 reviews, 118 of them in the last twelve months: 22% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Primera sell?
Primera is a Dutch convenience store chain that sells magazines, lottery tickets, books, greeting cards, gifts, and other products. It operates as a cooperative of independent entrepreneurs with over 460 stores. Gravity by Benchr classifies it under Magazines & Newspapers. Source: Gravity by Benchr product classification.
Is there a Primera discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Primera advertises on Facebook and Instagram and on Google, where its offers often run. Check primera.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Primera?
Primera sells on its own website, primera.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Primera?
Gravity by Benchr records a company based in Netherlands, founded in 1991 according to LinkedIn, on a domain registered in 1997, with 559 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Primera doing well?
Yes. Gravity by Benchr estimates about 408,500 visits to primera.nl in September 2026, down 23% in a month and up 1% over three months. Primera ranks #1 of 23 Magazines & Newspapers brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Primera use?
Gravity by Benchr identifies primera.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Primera spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primera on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Magazines & Newspapers brands in Netherlands?
Among Magazines & Newspapers brands in Netherlands in the Gravity by Benchr index, Primera ranks #1 of 23 by estimated traffic. Its closest competitors on the same market are giftcardmall.com, Cadeaubon.nl, VVV Cadeaukaarten, Giftcards.co.uk and Everywish UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primera.