Brand page · Shoes · Italy
Primigi traffic, ads & competitors 114k visits a month, 5 active Meta ads.
Primigi — Primigi is an Italian brand that sells shoes and clothing for children and babies. In September 2026 primigi.it drew an estimated 114k visits, up 4% on the month before. It ranks #41 of 1,719 Shoes brands in Italy and holds a 2.4 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Primigi is an Italian brand that sells shoes and clothing for children and babies.
01 · Traffic
Primigi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primigi drew an estimated 114k visits in September 2026, up 4% on the month before and up 11% over three months.
- Worldwide#84,277of 4.5m sites · Top 5%
- In Italy#2,041of 138k sites · Top 5%
- Shoes, worldwide#1,771of 46,962 brands · Top 5%
- Shoes, Italy#41of 1,719 brands · Top 5%
114k
estimated visits in September
1 mo ▲ +4.2%4 mo ▲ +11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Primigi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primigi holds 2.4 out of 5 on Trustpilot over 38 reviews, 11 of them in the last twelve months: 16% of customers give five stars and 68% one star. That volume places Primigi in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Baby Store Shoe Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Primigi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Primigi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Primigi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Primigi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primigi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
set coordinato da bambino beigePrimigi Store9 Oct 2026image
default_collection_headlinePrimigi Store5 Sept 2026image
default_collection_headlinePrimigi Store4 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026IMAC Spaverified
Video ad19 Oct 2026IMAC Spaverified
Text ad19 Oct 2026IMAC Spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Primigi influencers
The creators who tag @primigi_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @primigi_official on Instagram, led by La Bottega Creativa | Fiocchi nascita e articoli personalizzati (11.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLa Bottega Creativa | Fiocchi nascita e articoli personalizzati@info.labottegacreativa · 🇮🇹 IT | Decoration garden diy Creator | 11.5k | 0.7% | 6 | Tagged @primigi_official |
06 · Competitors according to Gravity
Primigi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primigi among Shoes brands in Italy. The closest is ATOMIK, then Timberland, Converse, Merrell Perú, globalbmgt.com, Merrell.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ATOMIKatomik.com.ar | |||||||
| Timberlandtimberland.com.tr | |||||||
| Converseconverse.com.pe | |||||||
| Merrell Perúmerrell.com.pe | |||||||
| globalbmgt.comglobalbmgt.com | |||||||
| Merrellmerrell.com.co |
07 · Company
Who is behind Primigi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primigi is a company based in Italy, on a domain registered in July 1997. It employs about 378 people.
- Entity country
- 🇮🇹 Italy
- Domain registered
- 11 Jul 1997
- Status
- Operating
- Employees
- 378 on LinkedIn
- Own store
- primigi.it · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primigi
What people ask Google about Primigi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primigi legit?
According to Gravity by Benchr, Primigi is a brand based in Italy: its website has existed since July 1997, it sells on a Wordpress store, it employs 378 people on LinkedIn, it has 85,808 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Primigi?
Customers rate Primigi 2.4 out of 5 on Trustpilot over 38 reviews, 11 of them in the last twelve months: 16% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Primigi?
Primigi is an Italian brand that sells shoes and clothing for children and babies. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Primigi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Primigi advertises on Facebook and Instagram and on Google, where its offers often run. Check primigi.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Primigi?
Primigi sells on its own website, primigi.it, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Primigi?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1997, with 378 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Primigi doing well?
Yes. Gravity by Benchr estimates about 113,500 visits to primigi.it in September 2026, up 4% in a month and up 11% over three months. Primigi ranks #41 of 1,719 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Primigi use?
Gravity by Benchr identifies primigi.it as a Wordpress store. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does Primigi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primigi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Primigi ranks #41 of 1,719 by estimated traffic. Its closest competitors on the same market are ATOMIK, Timberland, Converse, Merrell Perú and globalbmgt.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primigi.