Brand page · Plants · United Kingdom
Primrose: 250k visits a month, 29 active Meta ads, Gravity score 458.
Primrose — Primrose is an online garden centre that sells plants, trees, garden decor, water features, planters, and outdoor living products. The company has been operating since 2003 and serves both UK and international customers. In September 2026 primrose.co.uk drew an estimated 250k visits, down 31% on the month before. It ranks #13 of 727 Plants brands in United Kingdom and holds a 3.6 Trustpilot rating over 37,381 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Plants brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Primrose is an online garden centre that sells plants, trees, garden decor, water features, planters, and outdoor living products. The company has been operating since 2003 and serves both UK and international customers.
01 · Traffic
How much traffic Primrose gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primrose drew an estimated 250k visits in September 2026, down 31% on the month before and down 45% over three months.
- Worldwide#43,428of 4.5m sites · Top 1%
- In United Kingdom#2,189of 192k sites · Top 5%
- Plants, worldwide#105of 28,421 brands · Top 1%
- Plants, United Kingdom#13of 727 brands · Top 5%
250k
estimated visits in September
1 mo ▼ −31.3%4 mo ▼ −44.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primrose.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primrose holds 3.6 out of 5 on Trustpilot over 37,381 reviews, 98 of them in the last twelve months: 53% of customers give five stars and 29% one star. That volume places Primrose in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Primrose scores 3.7 over 20 reviews.
Garden Center Fence Supply Store Plant Nursery Grill Store Seed Supplier Garden Furniture Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primrose sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Primrose's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Primrose in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Primrose is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primrose runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Get ready for the season aheadPrimrose7 Oct 2026video
Save up to 30%Primrose6 Oct 2026image
Get ready for the season aheadPrimrose6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Cercis Limitedverified
Text ad19 Oct 2026Cercis Limitedverified
Image ad19 Oct 2026Cercis Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primrose.
The creators who tag @primrose.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @primrose.co.uk on Instagram, led by Pandora Maxton (200k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPandora Maxton@pandora.maxton · 🇬🇧 GB | Decoration garden diy Creator | 200k | 1.2% | 1 | Tagged @primrose.co.uk |
06 · Competitors according to Gravity
Who Primrose competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primrose among Plants brands in United Kingdom. The closest is plantasjen.no, then Plantagen, flowerpower.com.au, Crocus, sultangardencenter.com, botanic.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| plantasjen.noplantasjen.no | |||||||
| Plantagenplantagen.se | |||||||
| flowerpower.com.auflowerpower.com.au | |||||||
| Crocuscrocus.co.uk | |||||||
| sultangardencenter.comsultangardencenter.com | |||||||
| botanic.combotanic.com |
07 · Company
The company behind Primrose.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primrose is a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in May 1997. It employs about 188 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2003, per LinkedIn
- Domain registered
- 29 May 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 188 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primrose.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primrose
What people ask Google about Primrose.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primrose legit?
According to Gravity by Benchr, Primrose is a brand based in United Kingdom: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it employs 188 people on LinkedIn, it has 24,670 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Primrose reviews: is it worth it?
Customers rate Primrose 3.6 out of 5 on Trustpilot over 37,381 reviews, 98 of them in the last twelve months: 53% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Primrose scores 3.7 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Primrose known for?
Primrose is an online garden centre that sells plants, trees, garden decor, water features, planters, and outdoor living products. The company has been operating since 2003 and serves both UK and international customers. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.
Is there a Primrose discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Primrose advertises on Facebook and Instagram and on Google, where its offers often run. Check primrose.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Primrose?
Gravity by Benchr records a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 1997, with 188 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Primrose doing well?
Not at the moment. Gravity by Benchr estimates about 250,200 visits to primrose.co.uk in September 2026, down 31% in a month and down 45% over three months. Primrose ranks #13 of 727 Plants brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Primrose spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primrose on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in United Kingdom?
Among Plants brands in United Kingdom in the Gravity by Benchr index, Primrose ranks #13 of 727 by estimated traffic. Its closest competitors on the same market are plantasjen.no, Plantagen, flowerpower.com.au, Crocus and sultangardencenter.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primrose.