Brand page · Tools · Denmark
Primus Danmark: 32.9k visits a month, 31 active Meta ads, Gravity score 447.
Primus Danmark — PrimusDanmark.dk is a Danish webshop that sells tools and machines primarily to Danish customers including businesses, private individuals, and public institutions. They import 80-90% of their goods themselves while the remainder comes from various larger European tool manufacturers. In September 2026 primusdanmark.dk drew an estimated 32.9k visits, down 22% on the month before. It ranks #13 of 70 Tools brands in Denmark and holds a 4.7 Trustpilot rating over 1,114 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Tools brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PrimusDanmark.dk is a Danish webshop that sells tools and machines primarily to Danish customers including businesses, private individuals, and public institutions. They import 80-90% of their goods themselves while the remainder comes from various larger European tool manufacturers.
01 · Traffic
How much traffic Primus Danmark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primus Danmark drew an estimated 32.9k visits in September 2026, down 22% on the month before and down 49% over three months.
- Worldwide#243,443of 4.5m sites · Top 10%
- In Denmark#1,448of 21.4k sites · Top 10%
- Tools, worldwide#2,009of 49,532 brands · Top 5%
- Tools, Denmark#13of 70 brands · Top 20%
32.9k
estimated visits in September
1 mo ▼ −22.1%4 mo ▼ −48.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primus Danmark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primus Danmark holds 4.7 out of 5 on Trustpilot over 1,114 reviews, 44 of them in the last twelve months: 79% of customers give five stars and 5% one star. That volume places Primus Danmark in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Construction Machine Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primus Danmark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Primus Danmark's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Primus Danmark in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Primus Danmark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primus Danmark runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fræser, fejer, slår græs og rydder snePrimusdanmark.dk4 Oct 2026image
Projektør/kørelys LED 60 watt - widePrimusdanmark.dk3 Oct 2026image
Varmepistol - digital 2000 wattPrimusdanmark.dk30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Primus Danmark Apsverified
Text ad19 Oct 2026Primus Danmark Apsverified
Text ad19 Oct 2026Primus Danmark Apsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primus Danmark.
The creators who tag @primusdanmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Primus Danmark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primus Danmark among Tools brands in Denmark. The closest is Toolmarket.it, then doktorkladivo.si, Rotopino, hd-gereedschap.nl, PHU A/B/C, todotaladros.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toolmarket.ittoolmarket.it | |||||||
| doktorkladivo.sidoktorkladivo.si | |||||||
| Rotopinorotopino.de | |||||||
| hd-gereedschap.nlhd-gereedschap.nl | |||||||
| PHU A/B/Cphuabc.com.pl | |||||||
| todotaladros.comtodotaladros.com |
07 · Company
The company behind Primus Danmark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primus Danmark is a company based in Denmark, founded in 2001 according to LinkedIn, on a domain registered in January 2002. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2001, per LinkedIn
- Domain registered
- 30 Jan 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primusdanmark.dk · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primus Danmark
What people ask Google about Primus Danmark.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primus Danmark legit?
According to Gravity by Benchr, Primus Danmark is a brand based in Denmark: its website has existed since January 2002, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 4 people on LinkedIn, it has 229 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Primus Danmark?
Customers rate Primus Danmark 4.7 out of 5 on Trustpilot over 1,114 reviews, 44 of them in the last twelve months: 79% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Primus Danmark?
PrimusDanmark.dk is a Danish webshop that sells tools and machines primarily to Danish customers including businesses, private individuals, and public institutions. They import 80-90% of their goods themselves while the remainder comes from various larger European tool manufacturers. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Primus Danmark promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Primus Danmark advertises on Facebook and Instagram and on Google, where its offers often run. Check primusdanmark.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Primus Danmark?
Primus Danmark sells on its own website, primusdanmark.dk, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Primus Danmark?
Gravity by Benchr records a company based in Denmark, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Primus Danmark doing well?
Not at the moment. Gravity by Benchr estimates about 32,900 visits to primusdanmark.dk in September 2026, down 22% in a month and down 49% over three months. Primus Danmark ranks #13 of 70 Tools brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Primus Danmark use?
Gravity by Benchr identifies primusdanmark.dk as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Primus Danmark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primus Danmark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Denmark?
Among Tools brands in Denmark in the Gravity by Benchr index, Primus Danmark ranks #13 of 70 by estimated traffic. Its closest competitors on the same market are Toolmarket.it, doktorkladivo.si, Rotopino, hd-gereedschap.nl and PHU A/B/C. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primus Danmark.