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- Princess Highway
Brand page · Clothing · Australia
Princess Highway traffic, ads & competitors 616k visits a month, 48 active Meta ads, Gravity score 615.
Princess Highway — Princess Highway is an Australian vintage-inspired womenswear label that brings timeless prints and flattering fits to fashion lovers, designed in Melbourne, Australia. In September 2026 princesshighway.com.au drew an estimated 616k visits, down 9% on the month before. It ranks #48 of 12,275 Clothing brands in Australia and holds a 3.7 Trustpilot rating over 105 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Princess Highway is an Australian vintage-inspired womenswear label that brings timeless prints and flattering fits to fashion lovers, designed in Melbourne, Australia.
01 · Traffic
How much traffic Princess Highway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Princess Highway drew an estimated 616k visits in September 2026, down 9% on the month before and down 5% over three months.
- Worldwide#21,038of 4.5m sites · Top 1%
- In Australia#387of 105k sites · Top 1%
- Clothing, worldwide#1,706of 459,295 brands · Top 1%
- Clothing, Australia#48of 12,275 brands · Top 1%
616k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Princess Highway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Princess Highway holds 3.7 out of 5 on Trustpilot over 105 reviews, 51 of them in the last twelve months: 33% of customers give five stars and 50% one star. That volume places Princess Highway in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Princess Highway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Princess Highway sells on Shopify, 100% of its catalogue in stock. The best seller is Gift Card, at A$10.00–A$500.00, followed by Love Hearts Scrub Set and Sweet Cherry Scrub Set.
#1Gift CardPrincess HighwayA$10.00–A$500.00In stock
#2Love Hearts Scrub SetPrincess HighwayA$60.00In stock
#3Sweet Cherry Scrub SetPrincess HighwayA$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Princess Highway in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$34.87
- Currency
- AUD
04 · Ads
What Princess Highway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Princess Highway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Magnolia Shorts ✨Princess Highway14 Oct 2026image
20-60% OFF Storewide ✨Princess Highway13 Oct 2026image
20-60% OFF Storewide ✨Princess Highway13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Factory X Pty Ltdverified
Text ad20 Oct 2026Sinointeractive Digital Marketing Co., Ltd.verified
Image ad20 Oct 2026Factory X Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Princess Highway.
The creators who tag @princesshighwayclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @princesshighwayclothing on Instagram, led by Emma Lemire - Vintage style (16.2k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma Lemire - Vintage style@the.autumn.bisexual · 🇬🇧 GB | Fashion style luxury Creator | 16.2k | 5.2% | 7 | Tagged @princesshighwayclothing |
06 · Competitors according to Gravity
Who Princess Highway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Princess Highway among Clothing brands in Australia. The closest is Loja Principessa, then Princess Polly, PrincessAce, FIGS, ricidress, SUZY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Loja Principessalojaprincipessa.com.br | |||||||
| Princess Pollyprincesspolly.com | |||||||
| PrincessAceprincessace.com | |||||||
| FIGSshop.wearfigs.com | |||||||
| ricidressricidress.com | |||||||
| SUZYsuzyshier.com |
07 · Company
The company behind Princess Highway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Princess Highway is a company based in Abbotsford, Australia. It employs about 13 people.
- Entity country
- 🇦🇺 Australia · Abbotsford
- Employees
- 13 on LinkedIn
- Own store
- princesshighway.com.au · Shopify · AUD
- Catalogue
- 308 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Princess Highway
What people ask Google about Princess Highway.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Princess Highway a legit company?
According to Gravity by Benchr, Princess Highway is a brand based in Abbotsford, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 113,754 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Princess Highway reviews
Customers rate Princess Highway 3.7 out of 5 on Trustpilot over 105 reviews, 51 of them in the last twelve months: 33% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Princess Highway?
Princess Highway is an Australian vintage-inspired womenswear label that brings timeless prints and flattering fits to fashion lovers, designed in Melbourne, Australia. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Princess Highway prices: how much is it?
Princess Highway's best seller, Gift Card, sells from A$10.00 to A$500.00 on princesshighway.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check princesshighway.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Princess Highway have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Princess Highway advertises on Facebook and Instagram and on Google, where its offers often run. Check princesshighway.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Princess Highway?
Princess Highway sells on its own website, princesshighway.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Princess Highway?
Gravity by Benchr records a company based in Abbotsford, Australia, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Princess Highway growing?
Not at the moment. Gravity by Benchr estimates about 615,800 visits to princesshighway.com.au in September 2026, down 9% in a month and down 5% over three months. Princess Highway ranks #48 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Princess Highway use?
Gravity by Benchr identifies princesshighway.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Princess Highway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Princess Highway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Princess Highway ranks #48 of 12,275 by estimated traffic. Its closest competitors on the same market are Loja Principessa, Princess Polly, PrincessAce, FIGS and ricidress. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Princess Highway.