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- Private Blends
Brand page · Personal Care · Australia
Private Blends traffic, ads & competitors 826k visits a month, 63 active Meta ads, Gravity score 691.
Private Blends — Private Blends is an Australian fragrance retailer specializing in oud, musk and Middle Eastern scents, offering over 3,000 perfumes including Arabian, niche and designer fragrances. In September 2026 privateblends.com.au drew an estimated 826k visits, up 18% on the month before. It ranks #7 of 6,103 Personal Care brands in Australia and holds a 3.7 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Private Blends is an Australian fragrance retailer specializing in oud, musk and Middle Eastern scents, offering over 3,000 perfumes including Arabian, niche and designer fragrances.
01 · Traffic
Private Blends website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Private Blends drew an estimated 826k visits in September 2026, up 18% on the month before and up 68% over three months.
- Worldwide#16,825of 4.5m sites · Top 1%
- In Australia#302of 105k sites · Top 1%
- Personal Care, worldwide#589of 215,119 brands · Top 1%
- Personal Care, Australia#7of 6,103 brands · Top 1%
826k
estimated visits in September
1 mo ▲ +18.3%4 mo ▲ +67.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Private Blends reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Private Blends holds 3.7 out of 5 on Trustpilot over 38 reviews, 24 of them in the last twelve months: 63% of customers give five stars and 32% one star. That volume places Private Blends in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Perfume Store Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Private Blends best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Private Blends sells on Shopify, 46% of its catalogue in stock. The best seller is Liquid Brun 100ml EDP By French Avenue, at A$69.00, followed by Khamrah 100ml EDP By Lattafa and Eclaire 100ml EDP by Lattafa.
#1Liquid Brun 100ml EDP By French AvenuePrivate BlendsA$69.00In stock
#2Khamrah 100ml EDP By LattafaPrivate BlendsA$55.00In stock
#3Eclaire 100ml EDP by LattafaPrivate BlendsA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Private Blends in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 72% of the catalogue
- In stock
- 46%
- Upper price quartile
- US$65.56
- Currency
- AUD
04 · Ads
Private Blends ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Private Blends runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Ravine ice & Ravine ginger, perfect summer combo 🌞🔥 #frenchavenue #ravinePrivate Blends5 Oct 2026video
Teriaq intense by lattafa is a BEAST unisex fragrance 🔥 #perfumería #viralperfume #perfumes #fragrance #lattafaPrivate Blends5 Oct 2026video
Shiyaaka Sky by khadlaj takes the win 👌 #fragrance #perfume #guerlainPrivate Blends2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hud Hud Pty Ltdverified
Text ad20 Oct 2026Hud Hud Pty Ltdverified
Text ad20 Oct 2026Hud Hud Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Private Blends influencers
The creators who tag @privateblends on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Private Blends competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Private Blends among Personal Care brands in Australia. The closest is AarFragrances, then Afnan Perfumes, Souq Scent, FragsTalk, Fragrancehub, Myperfumes factory.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AarFragrancesaarfragrances.com | |||||||
| Afnan Perfumesus.afnan.com | |||||||
| Souq Scentkw.souqscent.com | |||||||
| FragsTalkfragstalk.in | |||||||
| Fragrancehubfragrancehub.co.uk | |||||||
| Myperfumes factorymyperfumes.ae |
07 · Company
Who is behind Private Blends?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Private Blends is a company based in Belmore, Australia, founded in 2024 according to LinkedIn. It employs about 1 people.
- Entity country
- 🇦🇺 Australia · Belmore
- Founded
- 2024, per LinkedIn
- Employees
- 1 on LinkedIn
- Own store
- privateblends.com.au · Shopify · AUD
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Private Blends
What people ask Google about Private Blends.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Private Blends legit?
According to Gravity by Benchr, Private Blends is a brand based in Belmore, Australia: it sells on a Shopify store, it employs 1 people on LinkedIn, it has 22,043 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Private Blends?
Customers rate Private Blends 3.7 out of 5 on Trustpilot over 38 reviews, 24 of them in the last twelve months: 63% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Private Blends?
Private Blends is an Australian fragrance retailer specializing in oud, musk and Middle Eastern scents, offering over 3,000 perfumes including Arabian, niche and designer fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Private Blends expensive?
Private Blends' best seller, Liquid Brun 100ml EDP By French Avenue, sells A$69.00 on privateblends.com.au. 46% of the catalogue is in stock. Gravity does not track prices daily: check privateblends.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Private Blends discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Private Blends advertises on Facebook and Instagram and on Google, where its offers often run. Check privateblends.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Private Blends?
Private Blends sells on its own website, privateblends.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Private Blends?
Gravity by Benchr records a company based in Belmore, Australia, founded in 2024 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Private Blends doing well?
Yes. Gravity by Benchr estimates about 826,000 visits to privateblends.com.au in September 2026, up 18% in a month and up 68% over three months. Private Blends ranks #7 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Private Blends use?
Gravity by Benchr identifies privateblends.com.au as a Shopify store (Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Private Blends' ad budget?
Gravity by Benchr does not publish a spend figure for Private Blends on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Private Blends ranks #7 of 6,103 by estimated traffic. Its closest competitors on the same market are AarFragrances, Afnan Perfumes, Souq Scent, FragsTalk and Fragrancehub. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Private Blends.