Brand page · Personal Care · United States
Proactiv: 157k visits a month, 64 active Meta ads, Gravity score 442.
Proactiv — Proactiv US is a brand that sells skincare products and routines for various skin concerns including acne, with products like cleansers, toners, moisturizers, treatments, serums, exfoliators, masks, body care, pimple patches, SPF, and spot treatments. In September 2026 proactiv.com drew an estimated 157k visits, down 22% on the month before. It ranks #522 of 33,626 Personal Care brands in United States and holds a 1.1 Trustpilot rating over 225 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Proactiv US is a brand that sells skincare products and routines for various skin concerns including acne, with products like cleansers, toners, moisturizers, treatments, serums, exfoliators, masks, body care, pimple patches, SPF, and spot treatments.
01 · Traffic
How much traffic Proactiv gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Proactiv drew an estimated 157k visits in September 2026, down 22% on the month before and down 22% over three months.
- Worldwide#64,033of 4.5m sites · Top 5%
- In United States#21,089of 1.2m sites · Top 5%
- Personal Care, worldwide#3,016of 215,119 brands · Top 5%
- Personal Care, United States#522of 33,626 brands · Top 5%
157k
estimated visits in September
1 mo ▼ −22.1%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Proactiv.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Proactiv holds 1.1 out of 5 on Trustpilot over 225 reviews, 5 of them in the last twelve months: 1% of customers give five stars and 96% one star. That volume places Proactiv in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Proactiv sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Proactiv sells on Shopify, 98% of its catalogue in stock. The best seller is Proactiv Solution® Renewing Cleanser, at US$12.75–US$30.60, followed by Proactiv Solution® Repairing Treatment and Proactiv Solution® Revitalizing Toner.
#1Proactiv Solution® Renewing CleanserProactivUS$12.75–US$30.60In stock
#2Proactiv Solution® Repairing TreatmentProactivUS$17.00–US$38.25In stock
#3Proactiv Solution® Revitalizing TonerProactivUS$12.75–US$30.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Proactiv in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 95% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$33.60
- Currency
- USD
04 · Ads
What Proactiv is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Proactiv runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
I’m obsessed with the @proactiv mineral acne cleanser. Has sulfur, but doesn’t smell as bad as other sulfur cleansers, and chamomile! CompleProactiv6 Oct 2026video
Science-backed skincare you can trustProactiv6 Oct 2026image
Clear skin has never been this easyProactiv5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Proactiv Company LLCverified
Text ad20 Oct 2026The Proactiv Company LLCverified
Image ad20 Oct 2026The Proactiv Company LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Proactiv.
The creators who tag @proactiv on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @proactiv on Instagram, led by MarketPryce (10.8k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarketPryce@marketpryce · 🇺🇸 US | Marketing sales branding Creator | 10.8k | 3.7% | 3 | Tagged @proactiv |
06 · Competitors according to Gravity
Who Proactiv competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Proactiv among Personal Care brands in United States. The closest is Reale Actives, then PanOxyl, Hero Cosmetics, differin.com, MDacne, Shield.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Reale Activesrealeactives.com | |||||||
| PanOxylpanoxyl.com | |||||||
| Hero Cosmeticsherocosmetics.us | |||||||
| differin.comdifferin.com | |||||||
| MDacnemdacne.com | |||||||
| Shieldmyshieldsystem.com |
07 · Company
The company behind Proactiv.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Proactiv is a company based in Hawthorne, United States, on a domain registered in December 1998. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hawthorne
- Founded
- Data not available
- Domain registered
- 3 Dec 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- proactiv.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Proactiv
What people ask Google about Proactiv.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Proactiv legit or a scam?
According to Gravity by Benchr, Proactiv is a brand based in Hawthorne, United States: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 98,659 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Proactiv reviews
Customers rate Proactiv 1.1 out of 5 on Trustpilot over 225 reviews, 5 of them in the last twelve months: 1% give five stars, 96% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Proactiv?
Proactiv US is a brand that sells skincare products and routines for various skin concerns including acne, with products like cleansers, toners, moisturizers, treatments, serums, exfoliators, masks, body care, pimple patches, SPF, and spot treatments. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Proactiv cost?
Proactiv's best seller, Proactiv Solution® Renewing Cleanser, sells from US$12.75 to US$30.60 on proactiv.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check proactiv.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Proactiv discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Proactiv advertises on Facebook and Instagram and on Google, where its offers often run. Check proactiv.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Proactiv?
Proactiv sells on its own website, proactiv.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Proactiv?
Gravity by Benchr records a company based in Hawthorne, United States, whose domain was registered in 1998, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Proactiv doing well?
Not at the moment. Gravity by Benchr estimates about 157,400 visits to proactiv.com in September 2026, down 22% in a month and down 22% over three months. Proactiv ranks #522 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Proactiv use?
Gravity by Benchr identifies proactiv.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Proactiv's ad budget?
Gravity by Benchr does not publish a spend figure for Proactiv on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Proactiv ranks #522 of 33,626 by estimated traffic. Its closest competitors on the same market are Reale Actives, PanOxyl, Hero Cosmetics, differin.com and MDacne. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Proactiv.