Brand page · Personal Care · Italy
Nuur: 67.5k visits a month, 55 active Meta ads, Gravity score 659.
Nuur — Profumeria Nuur is a luxury perfume company that sells exclusive fragrances and niche perfumes from famous brands. In September 2026 profumerianuur.it drew an estimated 67.5k visits. It ranks #60 of 2,288 Personal Care brands in Italy and holds a 4.8 Trustpilot rating over 279 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Profumeria Nuur is a luxury perfume company that sells exclusive fragrances and niche perfumes from famous brands.
01 · Traffic
How much traffic Nuur gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nuur drew an estimated 67.5k visits in September 2026 and up 105% over three months.
- Worldwide#131,525of 4.5m sites · Top 5%
- In Italy#3,124of 138k sites · Top 5%
- Personal Care, worldwide#6,589of 215,119 brands · Top 5%
- Personal Care, Italy#60of 2,288 brands · Top 5%
67.5k
estimated visits in September
1 mo ▼ −0.3%4 mo ▲ +104.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nuur.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nuur holds 4.8 out of 5 on Trustpilot over 279 reviews, 143 of them in the last twelve months: 88% of customers give five stars and 10% one star. That volume places Nuur in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Perfume Store Cosmetics Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nuur sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nuur sells on Shopify, 85% of its catalogue in stock. The best seller is ORTO PARISI - MEGAMARE, at €155.00, followed by Kajal - Lamar and ESSENTIAL PARFUMS - BOIS IMPERIAL.
#2ORTO PARISI - MEGAMARENuur€155.00In stock
#3Kajal - LamarNuur€11.00–€209.00In stock
ESSENTIAL PARFUMS - BOIS IMPERIALNuur€5.00–€94.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nuur in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 21% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$156.81
- Currency
- EUR
04 · Ads
What Nuur is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nuur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
CREED - LOVE IN BLACKNuur Profumeria Pelletteria7 Oct 2026image
🎁 10 Campioncini in OmaggioNuur Profumeria Pelletteria4 Oct 2026image
🎁 10 Campioncini in OmaggioNuur Profumeria Pelletteria3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nuur srlverified
Text ad20 Oct 2026Nuur srlverified
Text ad20 Oct 2026Nuur srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nuur.
The creators who tag @nuurprofumeria on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Nuur competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nuur among Personal Care brands in Italy. The closest is Naima, then eCharme, marisaprofumerie.it, Elisir, PROFUMERIE GRETA, Alla Violetta Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naimanaima.it | |||||||
| eCharmeecharme.it | |||||||
| marisaprofumerie.itmarisaprofumerie.it | |||||||
| Elisirelisirdubaiboutique.it | |||||||
| PROFUMERIE GRETAgreta.shop | |||||||
| Alla Violetta Boutiqueallaviolettaboutique.com |
07 · Company
The company behind Nuur.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nuur is a company based in Pomigliano d'Arco, Italy, founded in 2022 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Pomigliano d'Arco
- Founded
- 2022, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- profumerianuur.it · Shopify · EUR
- Catalogue
- 224 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nuur
What people ask Google about Nuur.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nuur a legit company?
According to Gravity by Benchr, Nuur is a brand based in Pomigliano d'Arco, Italy: it sells on a Shopify store, it employs 4 people on LinkedIn, it has 67,291 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nuur reviews
Customers rate Nuur 4.8 out of 5 on Trustpilot over 279 reviews, 143 of them in the last twelve months: 88% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nuur known for?
Profumeria Nuur is a luxury perfume company that sells exclusive fragrances and niche perfumes from famous brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nuur expensive?
Nuur's best seller, ORTO PARISI - MEGAMARE, sells €155.00 on profumerianuur.it. 85% of the catalogue is in stock. Gravity does not track prices daily: check profumerianuur.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nuur discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nuur advertises on Facebook and Instagram and on Google, where its offers often run. Check profumerianuur.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nuur?
Nuur sells on its own website, profumerianuur.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nuur?
Gravity by Benchr records a company based in Pomigliano d'Arco, Italy, founded in 2022 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nuur growing?
Yes. Gravity by Benchr estimates about 67,500 visits to profumerianuur.it in September 2026, down 0% in a month and up 105% over three months. Nuur ranks #60 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nuur use?
Gravity by Benchr identifies profumerianuur.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nuur's ad budget?
Gravity by Benchr does not publish a spend figure for Nuur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Nuur ranks #60 of 2,288 by estimated traffic. Its closest competitors on the same market are Naima, eCharme, marisaprofumerie.it, Elisir and PROFUMERIE GRETA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nuur.