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- Profumi Di Nicchia
Brand page · Personal Care · Italy
Profumi Di Nicchia traffic, ads & competitors 35.9k visits a month, 44 active Meta ads, Gravity score 583.
Profumi Di Nicchia — Profumi Di Nicchia is an official artistic perfumery that sells niche fragrances and beauty products online. In September 2026 profumidinicchia.com drew an estimated 35.9k visits, down 18% on the month before. It ranks #102 of 2,288 Personal Care brands in Italy and holds a 4.4 Trustpilot rating over 3,653 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Profumi Di Nicchia is an official artistic perfumery that sells niche fragrances and beauty products online.
01 · Traffic
Profumi Di Nicchia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Profumi Di Nicchia drew an estimated 35.9k visits in September 2026, down 18% on the month before and up 34% over three months.
- Worldwide#225,960of 4.5m sites · Top 10%
- In Italy#5,231of 138k sites · Top 5%
- Personal Care, worldwide#11,504of 215,119 brands · Top 10%
- Personal Care, Italy#102of 2,288 brands · Top 5%
35.9k
estimated visits in September
1 mo ▼ −17.9%4 mo ▲ +34.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Profumi Di Nicchia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Profumi Di Nicchia holds 4.4 out of 5 on Trustpilot over 3,653 reviews, 903 of them in the last twelve months: 78% of customers give five stars and 9% one star. That volume places Profumi Di Nicchia in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Profumi Di Nicchia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Profumi Di Nicchia sells on Shopify, 74% of its catalogue in stock. The best seller is Nadeen Aqua Parfume, at €40.00, followed by Cocobay - iPiccirilli - Extrait de Parfum and Purple Blue Aqua Parfume 75 Ml Naseem.
#1Nadeen Aqua ParfumeProfumi Di Nicchia€40.00In stock
#2Cocobay - iPiccirilli - Extrait de ParfumProfumi Di Nicchia€15.00–€87.00In stock
#3Purple Blue Aqua Parfume 75 Ml NaseemProfumi Di Nicchia€75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Profumi Di Nicchia in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 4% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$44.80
- Currency
- EUR
04 · Ads
Profumi Di Nicchia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Profumi Di Nicchia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Purple Blue Aqua Parfume 75 Ml NaseemProfumidinicchia.com7 Oct 2026image
Discovery Set Autumn Selection Limited Edition by Giuliano ScatolaProfumidinicchia.com7 Oct 2026video
Discovery Set Autumn Selection Limited Edition by Giuliano ScatolaProfumidinicchia.com7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MDP2 S.R.L.verified
Text ad20 Oct 2026MDP2 S.R.L.verified
Image ad20 Oct 2026MDP2 S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Profumi Di Nicchia influencers
The creators who tag @profumidinicchia_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @profumidinicchia_com on Instagram, led by Giovanni Lucchese (15.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiovanni Lucchese@giolucchese · 🇮🇹 IT | Beauty cosmetics skincare Creator | 15.5k | 0.2% | 5 | Tagged @profumidinicchia_com |
06 · Competitors according to Gravity
Profumi Di Nicchia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Profumi Di Nicchia among Personal Care brands in Italy. The closest is Profumeria Nilu, then eCharme, Kippun Haru, Alla Violetta Boutique, Beautye, marisaprofumerie.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Profumeria Niluprofumerianilu.com | |||||||
| eCharmeecharme.it | |||||||
| Kippun Harukippun-haru.com | |||||||
| Alla Violetta Boutiqueallaviolettaboutique.com | |||||||
| Beautyebeautye.it | |||||||
| marisaprofumerie.itmarisaprofumerie.it |
07 · Company
Who is behind Profumi Di Nicchia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Profumi Di Nicchia is a company based in Napoli, Italy, on a domain registered in April 2023.
- Entity country
- 🇮🇹 Italy · Napoli
- Domain registered
- 28 Apr 2023
- Own store
- profumidinicchia.com · Shopify · EUR
- Catalogue
- 445 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Profumi Di Nicchia
What people ask Google about Profumi Di Nicchia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Profumi Di Nicchia legit or a scam?
According to Gravity by Benchr, Profumi Di Nicchia is a brand based in Napoli, Italy: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 27,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Profumi Di Nicchia reviews
Customers rate Profumi Di Nicchia 4.4 out of 5 on Trustpilot over 3,653 reviews, 903 of them in the last twelve months: 78% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Profumi Di Nicchia known for?
Profumi Di Nicchia is an official artistic perfumery that sells niche fragrances and beauty products online. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Profumi Di Nicchia expensive?
Profumi Di Nicchia's best seller, Nadeen Aqua Parfume, sells €40.00 on profumidinicchia.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check profumidinicchia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Profumi Di Nicchia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Profumi Di Nicchia advertises on Facebook and Instagram and on Google, where its offers often run. Check profumidinicchia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Profumi Di Nicchia?
Profumi Di Nicchia sells on its own website, profumidinicchia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Profumi Di Nicchia?
Gravity by Benchr records a company based in Napoli, Italy, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Profumi Di Nicchia growing?
Yes. Gravity by Benchr estimates about 35,900 visits to profumidinicchia.com in September 2026, down 18% in a month and up 34% over three months. Profumi Di Nicchia ranks #102 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Profumi Di Nicchia use?
Gravity by Benchr identifies profumidinicchia.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Profumi Di Nicchia's ad budget?
Gravity by Benchr does not publish a spend figure for Profumi Di Nicchia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Profumi Di Nicchia ranks #102 of 2,288 by estimated traffic. Its closest competitors on the same market are Profumeria Nilu, eCharme, Kippun Haru, Alla Violetta Boutique and Beautye. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Profumi Di Nicchia.