Brand page · Clothing · Germany
PUMA: 33.7m visits a month, 994 active Meta ads.
PUMA — PUMA is a leading sports brand that designs, develops, sells and markets footwear, apparel and accessories, offering performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. In September 2026 puma.com drew an estimated 33.7m visits, down 2% on the month before. It ranks #2 of 97,158 Clothing brands in Germany and holds a 1.6 Trustpilot rating over 3,232 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
PUMA is a leading sports brand that designs, develops, sells and markets footwear, apparel and accessories, offering performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports.
01 · Traffic
How much traffic PUMA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PUMA drew an estimated 33.7m visits in September 2026, down 2% on the month before and down 12% over three months.
- Worldwide#642of 4.5m sites · Top 1%
- In United States#277of 1.2m sites · Top 1%
- Clothing, worldwide#30of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
33.7m
estimated visits in September
1 mo ▼ −1.9%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PUMA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PUMA holds 1.6 out of 5 on Trustpilot over 3,232 reviews, 417 of them in the last twelve months: 29% of customers give five stars and 61% one star. That volume places PUMA in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, PUMA scores 4.7 over 32 reviews.
Clothing Store Sportswear Store Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PUMA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PUMA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PUMA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PUMA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PUMA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Gorra WARDROBE ESS DadPUMA8 Oct 2026image
Premium Essentials klassieke baseballpetPUMA8 Oct 2026image
Cappellino da baseball F1®PUMA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PUMA Europe GmbHverified
Text ad20 Oct 2026U2 DİGİTAL VE MEDYA HİZMETLERİ A.Şverified
Text ad20 Oct 2026PUMA SPORTS LTDAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PUMA.
The creators who tag @puma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @puma on Instagram, led by JOSHUA HARTMANN ⚰️🪦 (10.5k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJOSHUA HARTMANN ⚰️🪦@josh.nolove_ · 🇩🇪 DE | Fitness sport bodybuilding Creator | 10.5k | 5.8% | 13 | Tagged @puma |
06 · Competitors according to Gravity
Who PUMA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PUMA among Clothing brands in Germany. The closest is adidas.no, then adidas.com.ph, underarmour.es, Nike, Reebok Canada, New Balance.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| adidas.noadidas.no | |||||||
| adidas.com.phadidas.com.ph | |||||||
| underarmour.esunderarmour.es | |||||||
| Nikenike.sa | |||||||
| Reebok Canadareebok.ca | |||||||
| New Balancenewbalance.ua |
07 · Company
The company behind PUMA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PUMA is a company based in Germany, founded in 1948 according to LinkedIn, on a domain registered in September 1997. It employs about 85 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1948, per LinkedIn
- Domain registered
- 19 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 85 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puma.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PUMA
What people ask Google about PUMA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PUMA a legit company?
According to Gravity by Benchr, PUMA is a brand based in Germany: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it employs 85 people on LinkedIn, it has 12,939,363 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
PUMA reviews
Customers rate PUMA 1.6 out of 5 on Trustpilot over 3,232 reviews, 417 of them in the last twelve months: 29% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, PUMA scores 4.7 over 32 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PUMA?
PUMA is a leading sports brand that designs, develops, sells and markets footwear, apparel and accessories, offering performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does PUMA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PUMA advertises on Facebook and Instagram and on Google, where its offers often run. Check puma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind PUMA?
Gravity by Benchr records a company based in Germany, founded in 1948 according to LinkedIn, on a domain registered in 1997, with 85 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is PUMA growing?
Not at the moment. Gravity by Benchr estimates about 33,725,700 visits to puma.com in September 2026, down 2% in a month and down 12% over three months. PUMA ranks #2 of 97,158 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does PUMA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PUMA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, PUMA ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are adidas.no, adidas.com.ph, underarmour.es, Nike and Reebok Canada. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PUMA.