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- PUPA Milano
Brand page · Personal Care · Italy
PUPA Milano: 94.6k visits a month, 4 active Meta ads.
PUPA Milano — PUPA Milano is an Italian cosmetics brand that offers makeup, skincare, toiletries and beauty kits entirely designed in Italy. In September 2026 pupa.it drew an estimated 94.6k visits, up 4% on the month before. It ranks #38 of 2,288 Personal Care brands in Italy and holds a 1.9 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
PUPA Milano is an Italian cosmetics brand that offers makeup, skincare, toiletries and beauty kits entirely designed in Italy.
01 · Traffic
How much traffic PUPA Milano gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PUPA Milano drew an estimated 94.6k visits in September 2026, up 4% on the month before and up 146% over three months.
- Worldwide#98,157of 4.5m sites · Top 5%
- In Italy#2,381of 138k sites · Top 5%
- Personal Care, worldwide#4,842of 215,119 brands · Top 5%
- Personal Care, Italy#38of 2,288 brands · Top 5%
94.6k
estimated visits in September
1 mo ▲ +4.2%4 mo ▲ +145.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PUPA Milano.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PUPA Milano holds 1.9 out of 5 on Trustpilot over 23 reviews, 3 of them in the last twelve months: 26% of customers give five stars and 52% one star. That volume places PUPA Milano in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics and Perfumes Supplier Cosmetics Store Cosmetic Products Manufacturer Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PUPA Milano sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PUPA Milano's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PUPA Milano in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PUPA Milano is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PUPA Milano runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (image, text, video).
PUPA Milano ItalyPUPA Milano Italy30 Sept 2026image
🐼 NO MORE PANDA EFFECT 🐼 Struccante? Al nuovissimo VAMP! WASH OFF non serve 😉 Il nuovo mascara tubing di PUPA si rimuove con acqua tiepidaPUPA Milano Italy28 Sept 2026video
VAMP! WASH OFF > PANDA EFFECT Il mascara tubing di PUPA è arrivato e si chiama VAMP! WASH OFF ⬇️ 🖤 volume iconico VAMP! 🖤 resiste a sudore ePUPA Milano Italy28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MICYS COMPANY SPAverified
Text ad21 Oct 2026MICYS COMPANY SPAverified
Text ad21 Oct 2026MICYS COMPANY SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PUPA Milano.
The creators who tag @pupamilanoitaly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pupamilanoitaly on Instagram, led by @anitta__makeup (10.1k followers, 18.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aanitta__makeup@anitta__makeup · 🇷🇸 RS | Beauty cosmetics skincare Creator | 10.1k | 18.0% | 4 | Tagged @pupamilanoitaly |
06 · Competitors according to Gravity
Who PUPA Milano competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PUPA Milano among Personal Care brands in Italy. The closest is Avon México, then MANSCAPED, maybelline.it, MAC Cosmetics, gillettearabia.com, Gillette.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Avon Méxicoavon.mx | |||||||
| MANSCAPEDau.manscaped.com | |||||||
| maybelline.itmaybelline.it | |||||||
| MAC Cosmeticsmaccosmetics.cl | |||||||
| gillettearabia.comgillettearabia.com | |||||||
| Gillettegillette.es |
07 · Company
The company behind PUPA Milano.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PUPA Milano is a company based in Italy, founded in 1975 according to LinkedIn, on a domain registered in February 1997. It employs about 259 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1975, per LinkedIn
- Domain registered
- 27 Feb 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 259 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pupa.it · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PUPA Milano
What people ask Google about PUPA Milano.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PUPA Milano legit or a scam?
According to Gravity by Benchr, PUPA Milano is a brand based in Italy: its website has existed since February 1997, it sells on a Salesforce_commerce store, it employs 259 people on LinkedIn, it has 421,465 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about PUPA Milano?
Customers rate PUPA Milano 1.9 out of 5 on Trustpilot over 23 reviews, 3 of them in the last twelve months: 26% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PUPA Milano known for?
PUPA Milano is an Italian cosmetics brand that offers makeup, skincare, toiletries and beauty kits entirely designed in Italy. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
PUPA Milano promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PUPA Milano advertises on Facebook and Instagram and on Google, where its offers often run. Check pupa.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PUPA Milano?
PUPA Milano sells on its own website, pupa.it, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind PUPA Milano?
Gravity by Benchr records a company based in Italy, founded in 1975 according to LinkedIn, on a domain registered in 1997, with 259 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is PUPA Milano doing well?
Yes. Gravity by Benchr estimates about 94,600 visits to pupa.it in September 2026, up 4% in a month and up 146% over three months. PUPA Milano ranks #38 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PUPA Milano use?
Gravity by Benchr identifies pupa.it as a Salesforce_commerce store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.
What is PUPA Milano's ad budget?
Gravity by Benchr does not publish a spend figure for PUPA Milano on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, PUPA Milano ranks #38 of 2,288 by estimated traffic. Its closest competitors on the same market are Avon México, MANSCAPED, maybelline.it, MAC Cosmetics and gillettearabia.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PUPA Milano.