Brand page · Pet Supplies · United States
Pupford: 120K visits a month, 91 active Meta ads, Gravity score 640.
Pupford — Pupford is a dog training treats and food company that sells low-calorie training treats, long-lasting chews, freeze-dried raw dog food, and provides online training classes and resources. In September 2026 pupford.com drew an estimated 120K visits, down 30% on the month before. It ranks #89 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pupford is a dog training treats and food company that sells low-calorie training treats, long-lasting chews, freeze-dried raw dog food, and provides online training classes and resources.
01 · Traffic
How much traffic Pupford gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pupford drew an estimated 120K visits in September 2026, down 30% on the month before and down 27% over three months.
- Worldwide#80,592of 4.5M sites · Top 5%
- In United States#26,512of 1.2M sites · Top 5%
- Pet Supplies, worldwide#511of 52,845 brands · Top 1%
- Pet Supplies, United States#89of 7,399 brands · Top 5%
120K
estimated visits in September
1 mo ▼ −29.8%4 mo ▼ −26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pupford.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pupford holds 3.1 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Dog Trainer Dog Breeder Pet Supply Store Pet Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pupford sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pupford sells on Shopify, 80% of its catalogue in stock. The best seller is Freeze Dried Beef Liver Dog Training Treats, at US$11.49–US$67.56, followed by Freeze Dried Chicken Training Treats and Smoky Bully Stick - 6".
#1Freeze Dried Beef Liver Dog Training TreatsPupfordUS$11.49–US$67.56In stock
#2Freeze Dried Chicken Training TreatsPupfordUS$11.49–US$67.56In stock
#3Smoky Bully Stick - 6"PupfordUS$17.99–US$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pupford in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 78% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$59.94
- Currency
- USD
04 · Ads
What Pupford is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pupford runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Try Pupford 50% Off.Pupford7 Oct 2026video
Try Your First Bag 50% OffPupford7 Oct 2026video
Try Pupford 50% Off.Pupford7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pupford, LLCverified
Text ad21 Oct 2026Pupford, LLCverified
Text ad21 Oct 2026Pupford, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pupford.
The creators who tag @pupford on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pupford on Instagram, led by Zak George (410K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZak George@zakgeorge · 🇺🇸 US | Pets nature Creator | 410K | 0.2% | 16 | Tagged @pupford |
06 · Competitors according to Gravity
Who Pupford competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pupford among Pet Supplies brands in United States. The closest is Franklin, then Blue Buffalo, Purina, Jinx, Balto, edgardcooper.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Franklinfranklinpetfood.com | |||||||
| Blue Buffalobluebuffalo.com | |||||||
| Purinapurina.fr | |||||||
| Jinxthinkjinx.com | |||||||
| Baltobalto.fr | |||||||
| edgardcooper.comedgardcooper.com |
07 · Company
The company behind Pupford.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pupford is a company based in Lehi, United States, founded in 2017 according to LinkedIn, on a domain registered in October 2017. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lehi
- Founded
- 2017, per LinkedIn
- Domain registered
- 12 Oct 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pupford.com · Shopify · USD
- Catalogue
- 122 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pupford
What people ask Google about Pupford.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pupford legit or a scam?
According to Gravity by Benchr, Pupford is a brand based in Lehi, United States: its website has existed since October 2017, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 80,019 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Pupford?
Pupford is a dog training treats and food company that sells low-calorie training treats, long-lasting chews, freeze-dried raw dog food, and provides online training classes and resources. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pupford cost?
Pupford's best seller, Freeze Dried Beef Liver Dog Training Treats, sells from US$11.49 to US$67.56 on pupford.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check pupford.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pupford have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pupford advertises on Facebook and Instagram and on Google, where its offers often run. Check pupford.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pupford?
Pupford sells on its own website, pupford.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pupford?
Gravity by Benchr records a company based in Lehi, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pupford doing well?
Not at the moment. Gravity by Benchr estimates about 119,800 visits to pupford.com in September 2026, down 30% in a month and down 27% over three months. Pupford ranks #89 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pupford use?
Gravity by Benchr identifies pupford.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pupford spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pupford on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Pupford ranks #89 of 7,399 by estimated traffic. Its closest competitors on the same market are Franklin, Blue Buffalo, Purina, Jinx, Balto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pupford.