Brand page · Personal Care · United States
PURA D'OR: 45.9k visits a month, 33 active Meta ads, Gravity score 533.
PURA D'OR — PURA D'OR is a brand that offers premium botanical personal care solutions, specializing in hair therapy shampoos and other hair and skin care products. In September 2026 purador.com drew an estimated 45.9k visits, down 25% on the month before. It ranks #1,494 of 33,626 Personal Care brands in United States and holds a 2.3 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PURA D'OR is a brand that offers premium botanical personal care solutions, specializing in hair therapy shampoos and other hair and skin care products.
01 · Traffic
How much traffic PURA D'OR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PURA D'OR drew an estimated 45.9k visits in September 2026, down 25% on the month before and down 22% over three months.
- Worldwide#182,841of 4.5m sites · Top 5%
- In United States#58,418of 1.2m sites · Top 5%
- Personal Care, worldwide#9,295of 215,119 brands · Top 5%
- Personal Care, United States#1,494of 33,626 brands · Top 5%
45.9k
estimated visits in September
1 mo ▼ −24.7%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PURA D'OR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PURA D'OR holds 2.3 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 25% of customers give five stars and 56% one star.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PURA D'OR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PURA D'OR sells on Shopify, 97% of its catalogue in stock. The best seller is PURA D'OR Gold Label Anti-Thinning Shampoo & Conditioner Set (16oz x2), at US$39.99, followed by Original Gold Label Anti Hair-Thinning* Biotin Shampoo 16 oz and Advanced Therapy Shampoo 16 oz.
#1PURA D'OR Gold Label Anti-Thinning Shampoo & Conditioner Set (16oz x2)PURA D'ORUS$39.99In stock
#2Original Gold Label Anti Hair-Thinning* Biotin Shampoo 16 ozPURA D'ORUS$29.99In stock
#3Advanced Therapy Shampoo 16 ozPURA D'ORUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PURA D'OR in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 77% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$24.99
- Currency
- USD
04 · Ads
What PURA D'OR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PURA D'OR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Meet your Sleek & Smooth routinePURA D'OR7 Oct 2026image
An Advanced shower routinePURA D'OR7 Oct 2026image
Amazon Prime Day Deal Ends Today!PURA D'OR7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vital's International Groupverified
Text ad20 Oct 2026Vital's International Groupverified
Text ad20 Oct 2026Vital's International Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PURA D'OR.
The creators who tag @pura_dor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pura_dor on Instagram, led by Clyde Haygood (123k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClyde Haygood@clydehairgod · 🇺🇸 US | Beauty cosmetics skincare Creator | 123k | 0.1% | 6 | Tagged @pura_dor |
06 · Competitors according to Gravity
Who PURA D'OR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PURA D'OR among Personal Care brands in United States. The closest is Roycederm, then KUNDAL, PureO Natural Products, khadi Beauty, Artnaturals-store, Plaine Products.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roycedermroycederm.com | |||||||
| KUNDALkundal.us | |||||||
| PureO Natural Productspureonaturalproducts.com | |||||||
| khadi Beautykhadibeauty.com | |||||||
| Artnaturals-storeartnaturals.com | |||||||
| Plaine Productsplaineproducts.com |
07 · Company
The company behind PURA D'OR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PURA D'OR is a company based in Garden Grove, United States, on a domain registered in May 2007.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Garden Grove
- Founded
- Data not available
- Domain registered
- 11 May 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purador.com · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PURA D'OR
What people ask Google about PURA D'OR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PURA D'OR a legit company?
According to Gravity by Benchr, PURA D'OR is a brand based in Garden Grove, United States: its website has existed since May 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 23,058 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PURA D'OR reviews
Customers rate PURA D'OR 2.3 out of 5 on Trustpilot over 16 reviews, 7 of them in the last twelve months: 25% give five stars, 56% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PURA D'OR sell?
PURA D'OR is a brand that offers premium botanical personal care solutions, specializing in hair therapy shampoos and other hair and skin care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PURA D'OR cost?
PURA D'OR's best seller, PURA D'OR Gold Label Anti-Thinning Shampoo & Conditioner Set (16oz x2), sells US$39.99 on purador.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check purador.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PURA D'OR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PURA D'OR advertises on Facebook and Instagram and on Google, where its offers often run. Check purador.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PURA D'OR?
PURA D'OR sells on its own website, purador.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PURA D'OR?
Gravity by Benchr records a company based in Garden Grove, United States, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PURA D'OR growing?
Not at the moment. Gravity by Benchr estimates about 45,900 visits to purador.com in September 2026, down 25% in a month and down 22% over three months. PURA D'OR ranks #1,494 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PURA D'OR use?
Gravity by Benchr identifies purador.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PURA D'OR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PURA D'OR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, PURA D'OR ranks #1,494 of 33,626 by estimated traffic. Its closest competitors on the same market are Roycederm, KUNDAL, PureO Natural Products, khadi Beauty and Artnaturals-store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PURA D'OR.