Brand page · Jewelry · United States
Pura Vida: 348K visits a month, 125 active Meta ads, Gravity score 509.
Pura Vida — Pura Vida Bracelets is a lifestyle brand that creates colorful friendship bracelets and jewelry designed to mix and match, operating as a certified B corp with ethical partnerships in six countries. In September 2026 puravidabracelets.com drew an estimated 348K visits, down 2% on the month before. It ranks #101 of 33,382 Jewelry brands in United States and holds a 3.6 Trustpilot rating over 45,249 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pura Vida Bracelets is a lifestyle brand that creates colorful friendship bracelets and jewelry designed to mix and match, operating as a certified B corp with ethical partnerships in six countries.
01 · Traffic
How much traffic Pura Vida gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pura Vida drew an estimated 348K visits in September 2026, down 2% on the month before and down 17% over three months.
- Worldwide#33,242of 4.5M sites · Top 1%
- In United States#10,795of 1.2M sites · Top 1%
- Jewelry, worldwide#515of 132,285 brands · Top 1%
- Jewelry, United States#101of 33,382 brands · Top 1%
348K
estimated visits in September
1 mo ▼ −2.0%4 mo ▼ −17.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pura Vida.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pura Vida holds 3.6 out of 5 on Trustpilot over 45,249 reviews, 24 of them in the last twelve months: 66% of customers give five stars and 16% one star. That volume places Pura Vida in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pura Vida sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pura Vida sells on Shopify, 98% of its catalogue in stock. The best seller is Pura Vida Monthly Rebillable Bracelet Subscription, at US$14.95, followed by Wave Ring and Solid Original.
#1Pura Vida Monthly Rebillable Bracelet SubscriptionPura VidaUS$14.95In stock
#2Wave RingPura VidaUS$9.60–US$16.00In stock
#3Solid OriginalPura VidaUS$3.20–US$8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pura Vida in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 98% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$18.20
- Currency
- USD
04 · Ads
What Pura Vida is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pura Vida runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text).
Pura VidaPura Vida6 Oct 2026image
Pura VidaPura Vida6 Oct 2026image
Custom Bulk BraceletsPura Vida6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad18 Oct 2026Dennison Tsosieverified
Image ad4 Oct 2026Bobby AMERSONverified
Text ad13 Sept 2026ETIENNE SAMUEL GEISERverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pura Vida.
The creators who tag @puravida on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @puravida on Instagram, led by TYLER'S (16.3K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTYLER'S@tylerstx · 🇺🇸 US | Fashion style luxury Creator | 16.3K | 5.3% | 4 | Tagged @puravida |
06 · Competitors according to Gravity
Who Pura Vida competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pura Vida among Jewelry brands in United States. The closest is Little Words Project, then Sashka Co. Bracelets, MyItalianBracelet, Katia Designs, tulas, Stanbarry USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Little Words Projectlittlewordsproject.com | |||||||
| Sashka Co. Braceletssashkaco.com | |||||||
| MyItalianBraceletmyitalianbracelet.com | |||||||
| Katia Designskatiadesigns.com | |||||||
| tulastulas.co | |||||||
| Stanbarry USAstanbarry.net |
07 · Company
The company behind Pura Vida.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pura Vida is a company based in La Jolla, United States, founded in 2010 according to LinkedIn, on a domain registered in July 2010. It employs about 677 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · La Jolla
- Founded
- 2010, per LinkedIn
- Domain registered
- 9 Jul 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 677 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puravidabracelets.com · Shopify · USD
- Catalogue
- 377 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pura Vida
What people ask Google about Pura Vida.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pura Vida legit or a scam?
According to Gravity by Benchr, Pura Vida is a brand based in La Jolla, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 677 people on LinkedIn, it has 2,009,973 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pura Vida reviews
Customers rate Pura Vida 3.6 out of 5 on Trustpilot over 45,249 reviews, 24 of them in the last twelve months: 66% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pura Vida?
Pura Vida Bracelets is a lifestyle brand that creates colorful friendship bracelets and jewelry designed to mix and match, operating as a certified B corp with ethical partnerships in six countries. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Pura Vida prices: how much is it?
Pura Vida's best seller, Pura Vida Monthly Rebillable Bracelet Subscription, sells US$14.95 on puravidabracelets.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check puravidabracelets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pura Vida have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pura Vida advertises on Facebook and Instagram and on Google, where its offers often run. Check puravidabracelets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pura Vida?
Pura Vida sells on its own website, puravidabracelets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pura Vida?
Gravity by Benchr records a company based in La Jolla, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 677 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pura Vida doing well?
Not at the moment. Gravity by Benchr estimates about 348,200 visits to puravidabracelets.com in September 2026, down 2% in a month and down 17% over three months. Pura Vida ranks #101 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pura Vida use?
Gravity by Benchr identifies puravidabracelets.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pura Vida spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pura Vida on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Pura Vida ranks #101 of 33,382 by estimated traffic. Its closest competitors on the same market are Little Words Project, Sashka Co. Bracelets, MyItalianBracelet, Katia Designs, tulas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pura Vida.