Brand page · Jewelry · United States
tulas: 159K visits a month, 1,496 active Meta ads, Gravity score 643.
tulas — Tulas is a brand that sells meaningful handcrafted jewelry, with items made to order and described as gifts that matter. In September 2026 tulas.co drew an estimated 159K visits, down 16% on the month before. It ranks #234 of 33,382 Jewelry brands in United States and holds a 3.4 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tulas is a brand that sells meaningful handcrafted jewelry, with items made to order and described as gifts that matter.
01 · Traffic
How much traffic tulas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
tulas drew an estimated 159K visits in September 2026, down 16% on the month before and up 246% over three months.
- Worldwide#63,369of 4.5M sites · Top 5%
- In United States#20,883of 1.2M sites · Top 5%
- Jewelry, worldwide#1,245of 132,285 brands · Top 1%
- Jewelry, United States#234of 33,382 brands · Top 1%
159K
estimated visits in September
1 mo ▼ −15.6%4 mo ▲ +245.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about tulas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
tulas holds 3.4 out of 5 on Trustpilot over 74 reviews, 74 of them in the last twelve months: 50% of customers give five stars and 34% one star. That volume places tulas in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Jewellery Manufacturer Jeweler Costume Jewelry Shop Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What tulas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
tulas sells on Shopify, 96% of its catalogue in stock. The best seller is Morse Code Necklace, at US$36.00, followed by Tulas Rewards Club and Birthstone Charm (For Necklace & Bracelet).
#1Morse Code NecklacetulasUS$36.00In stock
#2Tulas Rewards ClubtulasUS$39.99In stock
#3Birthstone Charm (For Necklace & Bracelet)tulasUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places tulas in its comparison group.
- Average rating
- 3.75 / 5
- Rated products
- 15% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$42.00
- Currency
- USD
04 · Ads
What tulas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
tulas runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
His Birthstone + Mine 🥹💍Tulas7 Oct 2026video
His Birthstone + Mine 🥹💍Tulas7 Oct 2026video
For the Girl Who’s Your Other Half 🤍Tulas7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Tulas USA LLCverified
Text ad20 Oct 2026Tulas USA LLCverified
Image ad20 Oct 2026Tulas USA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about tulas.
The creators who tag @tulas.jewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who tulas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for tulas among Jewelry brands in United States. The closest is FabuLove, then Mint & Lily, 99Customized, jewlr.com, Liebeselement, Bekommenamenskette.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FabuLovefabulove.co | |||||||
| Mint & Lilymintandlily.com | |||||||
| 99Customized99customizedjewellery.in | |||||||
| jewlr.comjewlr.com | |||||||
| Liebeselementliebeselement.de | |||||||
| Bekommenamenskettebekommenamenskette.com |
07 · Company
The company behind tulas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
tulas is a company based in Lighthouse Point, United States, on a domain registered in November 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lighthouse Point
- Founded
- Data not available
- Domain registered
- 6 Nov 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tulas.co · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about tulas
What people ask Google about tulas.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is tulas a legit company?
According to Gravity by Benchr, tulas is a brand based in Lighthouse Point, United States: its website has existed since November 2024, it sells on a Shopify store, it has 61,967 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about tulas?
Customers rate tulas 3.4 out of 5 on Trustpilot over 74 reviews, 74 of them in the last twelve months: 50% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is tulas?
Tulas is a brand that sells meaningful handcrafted jewelry, with items made to order and described as gifts that matter. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
tulas prices: how much is it?
tulas' best seller, Morse Code Necklace, sells US$36.00 on tulas.co. 96% of the catalogue is in stock. Gravity does not track prices daily: check tulas.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a tulas discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: tulas advertises on Facebook and Instagram and on Google, where its offers often run. Check tulas.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy tulas?
tulas sells on its own website, tulas.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns tulas?
Gravity by Benchr records a company based in Lighthouse Point, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is tulas doing well?
Yes. Gravity by Benchr estimates about 159,300 visits to tulas.co in September 2026, down 16% in a month and up 246% over three months. tulas ranks #234 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does tulas use?
Gravity by Benchr identifies tulas.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does tulas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for tulas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, tulas ranks #234 of 33,382 by estimated traffic. Its closest competitors on the same market are FabuLove, Mint & Lily, 99Customized, jewlr.com, Liebeselement. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with tulas.