Brand page · Outdoor Recreation · United Kingdom
Purdey Guns & Rifles: 41.2k visits a month, 21 active Meta ads.
Purdey Guns & Rifles — Purdey Guns & Rifles is a British company renowned for bespoke sporting shotguns and rifles, as well as luxurious clothing and accessories for shooting enthusiasts. In September 2026 purdey.com drew an estimated 41.2k visits, up 148% on the month before. It ranks #225 of 3,414 Outdoor Recreation brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Purdey Guns & Rifles is a British company renowned for bespoke sporting shotguns and rifles, as well as luxurious clothing and accessories for shooting enthusiasts.
01 · Traffic
How much traffic Purdey Guns & Rifles gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purdey Guns & Rifles drew an estimated 41.2k visits in September 2026, up 148% on the month before and up 100% over three months.
- Worldwide#200,689of 4.5m sites · Top 5%
- In United Kingdom#10,530of 192k sites · Top 10%
- Outdoor Recreation, worldwide#4,514of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#225of 3,414 brands · Top 10%
41.2k
estimated visits in September
1 mo ▲ +148.2%4 mo ▲ +100.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purdey Guns & Rifles.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purdey Guns & Rifles holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Shooting Range Shooting Event Area Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purdey Guns & Rifles sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Purdey Guns & Rifles sells on Shopify, 46% of its catalogue in stock. The best seller is A 12-bore Sidelock Side by Side, at £70,000.00, followed by A 20-bore Sidelock Side by Side and Sidelock Side by Side Double Rifle 30825.
#3A 12-bore Sidelock Side by SidePurdey Guns & Rifles£70,000.00In stock
A 20-bore Sidelock Side by SidePurdey Guns & Rifles£80,000.00In stock
Sidelock Side by Side Double Rifle 30825Purdey Guns & Rifles£160,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Purdey Guns & Rifles in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 46%
- Upper price quartile
- US$0.01
- Currency
- GBP
04 · Ads
What Purdey Guns & Rifles is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purdey Guns & Rifles runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Discover the Autumn/Winter 2026 collectionJames Purdey and Sons7 Oct 2026image
Discover the Autumn/Winter 2026 collectionJames Purdey and Sons3 Oct 2026image
Discover the Autumn/Winter 2026 collectionJames Purdey and Sons2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026James Purdey & Sons Limitedverified
Text ad20 Oct 2026James Purdey & Sons Limitedverified
Text ad20 Oct 2026James Purdey & Sons Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purdey Guns & Rifles.
The creators who tag @jamespurdeyandsons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jamespurdeyandsons on Instagram, led by Madeline Lindhorst⚜️ (21.7k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMadeline Lindhorst⚜️@madeline.lindhorst · 🇩🇪 DE | Pets nature Creator | 21.7k | 3.7% | 5 | Tagged @jamespurdeyandsons |
06 · Competitors according to Gravity
Who Purdey Guns & Rifles competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purdey Guns & Rifles among Outdoor Recreation brands in United Kingdom. The closest is Webley & Scott, then aimengineering.co.za, cicadaresearch.com, Steambow, LayLax(ライラクス), swiftbullets.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Webley & Scottwebleyandscott.com | |||||||
| aimengineering.co.zaaimengineering.co.za | |||||||
| cicadaresearch.comcicadaresearch.com | |||||||
| Steambowsteambow.at | |||||||
| LayLax(ライラクス)laylax.com | |||||||
| swiftbullets.comswiftbullets.com |
07 · Company
The company behind Purdey Guns & Rifles.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purdey Guns & Rifles is a company based in United Kingdom, founded in 1814 according to LinkedIn, on a domain registered in October 1997. It employs about 93 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1814, per LinkedIn
- Domain registered
- 28 Oct 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 93 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purdey.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purdey Guns & Rifles
What people ask Google about Purdey Guns & Rifles.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purdey Guns & Rifles a legit company?
According to Gravity by Benchr, Purdey Guns & Rifles is a brand based in United Kingdom: its website has existed since October 1997, it sells on a Shopify store, it employs 93 people on LinkedIn, it has 141,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Purdey Guns & Rifles sell?
Purdey Guns & Rifles is a British company renowned for bespoke sporting shotguns and rifles, as well as luxurious clothing and accessories for shooting enthusiasts. Gravity by Benchr classifies it under Outdoor Recreation, with Hunting & Shooting making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Purdey Guns & Rifles expensive?
Purdey Guns & Rifles' best seller, A 12-bore Sidelock Side by Side, sells £70,000.00 on purdey.com. 46% of the catalogue is in stock. Gravity does not track prices daily: check purdey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Purdey Guns & Rifles promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Purdey Guns & Rifles advertises on Facebook and Instagram and on Google, where its offers often run. Check purdey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Purdey Guns & Rifles?
Purdey Guns & Rifles sells on its own website, purdey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Purdey Guns & Rifles?
Gravity by Benchr records a company based in United Kingdom, founded in 1814 according to LinkedIn, on a domain registered in 1997, with 93 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Purdey Guns & Rifles growing?
Yes. Gravity by Benchr estimates about 41,200 visits to purdey.com in September 2026, up 148% in a month and up 100% over three months. Purdey Guns & Rifles ranks #225 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Purdey Guns & Rifles use?
Gravity by Benchr identifies purdey.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Purdey Guns & Rifles' ad budget?
Gravity by Benchr does not publish a spend figure for Purdey Guns & Rifles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Purdey Guns & Rifles ranks #225 of 3,414 by estimated traffic. Its closest competitors on the same market are Webley & Scott, aimengineering.co.za, cicadaresearch.com, Steambow and LayLax(ライラクス). Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purdey Guns & Rifles.