Brand page · Clothing · United Kingdom
PURECLO: 37.8k visits a month, 314 active Meta ads, Gravity score 566.
PURECLO — PURECLO is an online clothing retailer that sells various fashion items including essentials, footwear, jeans, knitwear, tailored bottoms, and jackets. In September 2026 pureclo.com drew an estimated 37.8k visits, up 107% on the month before. It ranks #3,458 of 97,158 Clothing brands in United Kingdom and holds a 1.6 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PURECLO is an online clothing retailer that sells various fashion items including essentials, footwear, jeans, knitwear, tailored bottoms, and jackets.
01 · Traffic
How much traffic PURECLO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PURECLO drew an estimated 37.8k visits in September 2026, up 107% on the month before and up 174% over three months.
- Worldwide#215,995of 4.5m sites · Top 5%
- In United States#68,187of 1.2m sites · Top 10%
- Clothing, worldwide#20,644of 459,295 brands · Top 5%
- Clothing, United States#3,458of 97,158 brands · Top 5%
37.8k
estimated visits in September
1 mo ▲ +107.0%4 mo ▲ +173.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PURECLO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PURECLO holds 1.6 out of 5 on Trustpilot over 45 reviews, 44 of them in the last twelve months: 2% of customers give five stars and 93% one star. That volume places PURECLO in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PURECLO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PURECLO sells on Shopify, 100% of its catalogue in stock. The best seller is Pure TimelessFlex – Classic Straight Fit 4-Way Stretch Pants, at £54.99, followed by EaseTailor - Flexible Straight Fit Smart Comfort Pants and Pure™ MeshIrons - Men’s Breathable Mesh Panel Casual Pants.
#1Pure TimelessFlex – Classic Straight Fit 4-Way Stretch PantsPURECLO£54.99In stock
#2EaseTailor - Flexible Straight Fit Smart Comfort PantsPURECLO£57.99In stock
#3Pure™ MeshIrons - Men’s Breathable Mesh Panel Casual PantsPURECLO£59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PURECLO in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 2% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$243.20
- Currency
- GBP
04 · Ads
What PURECLO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PURECLO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Men's Casual Shoe Comfort MVP - PurePureClo Store14 Oct 2026image
Shop All-Day Comfort Now👖PureClo Store14 Oct 2026video
Shop All-Day Comfort Now👖PureClo Store14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Sept 2026PURECLO LTDverified
Image ad18 Sept 2026PURECLO LTDverified
Image ad18 Sept 2026PURECLO LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PURECLO.
The creators who tag @usepureclo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who PURECLO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PURECLO among Clothing brands in United Kingdom. The closest is Hard Yakka, then The Streets of Seoul, Corvidae, Protect, Oldfordworkshop, MADE BY SOCIETY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hard Yakkahardyakkaworkwear.co.uk | |||||||
| The Streets of Seoulthestreetsofseoul.com | |||||||
| Corvidaecrvdae.com | |||||||
| Protectprotectldn.com | |||||||
| Oldfordworkshopoldfordworkshop.com | |||||||
| MADE BY SOCIETYmadebysociety.co.uk |
07 · Company
The company behind PURECLO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PURECLO is a company based in Poole, United Kingdom, on a domain registered in June 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Poole
- Founded
- Data not available
- Domain registered
- 5 Jun 2025
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pureclo.com · Shopify · GBP
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PURECLO
What people ask Google about PURECLO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PURECLO legit?
According to Gravity by Benchr, PURECLO is a brand based in Poole, United Kingdom: its website has existed since June 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 27,610 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PURECLO reviews: is it worth it?
Customers rate PURECLO 1.6 out of 5 on Trustpilot over 45 reviews, 44 of them in the last twelve months: 2% give five stars, 93% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PURECLO?
PURECLO is an online clothing retailer that sells various fashion items including essentials, footwear, jeans, knitwear, tailored bottoms, and jackets. Gravity by Benchr classifies it under Clothing, with Pants making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
PURECLO prices: how much is it?
PURECLO's best seller, Pure TimelessFlex – Classic Straight Fit 4-Way Stretch Pants, sells £54.99 on pureclo.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check pureclo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does PURECLO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PURECLO advertises on Facebook and Instagram and on Google, where its offers often run. Check pureclo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PURECLO?
PURECLO sells on its own website, pureclo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PURECLO?
Gravity by Benchr records a company based in Poole, United Kingdom, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PURECLO doing well?
Yes. Gravity by Benchr estimates about 37,800 visits to pureclo.com in September 2026, up 107% in a month and up 174% over three months. PURECLO ranks #3,458 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PURECLO use?
Gravity by Benchr identifies pureclo.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PURECLO's ad budget?
Gravity by Benchr does not publish a spend figure for PURECLO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, PURECLO ranks #3,458 of 97,158 by estimated traffic. Its closest competitors on the same market are Hard Yakka, The Streets of Seoul, Corvidae, Protect and Oldfordworkshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PURECLO.