Brand page · Food Items · Denmark
Pure Dansk: 32.9k visits a month, 2 active Meta ads, Gravity score 547.
Pure Dansk — Pure Dansk is a Danish company that sells 100% organic Danish legumes including lentils, peas, and beans, along with recipes, cookbooks, and cooking courses. In September 2026 puredansk.dk drew an estimated 32.9k visits, down 19% on the month before. It ranks #43 of 304 Food Items brands in Denmark and holds a 4.7 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Food Items brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pure Dansk is a Danish company that sells 100% organic Danish legumes including lentils, peas, and beans, along with recipes, cookbooks, and cooking courses.
01 · Traffic
How much traffic Pure Dansk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pure Dansk drew an estimated 32.9k visits in September 2026, down 19% on the month before and up 85% over three months.
- Worldwide#243,425of 4.5m sites · Top 10%
- In Denmark#1,447of 21.4k sites · Top 10%
- Food Items, worldwide#7,528of 260,714 brands · Top 5%
- Food Items, Denmark#43of 304 brands · Top 20%
32.9k
estimated visits in September
1 mo ▼ −18.9%4 mo ▲ +85.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pure Dansk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pure Dansk holds 4.7 out of 5 on Trustpilot over 55 reviews, 50 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Pure Dansk in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Food Producer Cooking Class Organic Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pure Dansk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pure Dansk sells on Shopify, 98% of its catalogue in stock. The best seller is Danske Økologiske Ingrid Ærter — 300 g æske, at DKK 44.95, followed by Dansk Økologisk Ærtemel — 600 g pose and Danske Økologiske Ingrid Ærter — 1200 g pose.
#1Danske Økologiske Ingrid Ærter — 300 g æskePure DanskDKK 44.95In stock
#2Dansk Økologisk Ærtemel — 600 g posePure DanskDKK 59.95In stock
#3Danske Økologiske Ingrid Ærter — 1200 g posePure DanskDKK 134.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pure Dansk in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 8% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$47.94
- Currency
- DKK
04 · Ads
What Pure Dansk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pure Dansk runs Meta ads on Facebook, Instagram, Messenger.
Gratis æske Ingrid ærterPure Dansk13 Apr 2026image
Gratis æske Ingrid ærterPure Dansk9 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Pure Dansk.
The creators who tag @puredansk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Pure Dansk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pure Dansk among Food Items brands in Denmark. The closest is Skee Ismejeri, then Rie's Originale, Good Hill Farms, bigmicfruit.com, Astikkala, bradfordfarmsc.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skee Ismejeriskeeis.dk | |||||||
| Rie's Originalekirsebaersauce.dk | |||||||
| Good Hill Farmsgoodhillfarms.com | |||||||
| bigmicfruit.combigmicfruit.com | |||||||
| Astikkalaastikkala.fi | |||||||
| bradfordfarmsc.combradfordfarmsc.com |
07 · Company
The company behind Pure Dansk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pure Dansk is a company based in Aarhus C, Denmark, founded in 2020 according to LinkedIn, on a domain registered in May 2020. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Aarhus C
- Founded
- 2020, per LinkedIn
- Domain registered
- 8 May 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- puredansk.dk · Shopify · DKK
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pure Dansk
What people ask Google about Pure Dansk.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pure Dansk legit?
According to Gravity by Benchr, Pure Dansk is a brand based in Aarhus C, Denmark: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 19,208 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pure Dansk?
Customers rate Pure Dansk 4.7 out of 5 on Trustpilot over 55 reviews, 50 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pure Dansk known for?
Pure Dansk is a Danish company that sells 100% organic Danish legumes including lentils, peas, and beans, along with recipes, cookbooks, and cooking courses. Gravity by Benchr classifies it under Food Items, with Fruits & Vegetables making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pure Dansk expensive?
Pure Dansk's best seller, Danske Økologiske Ingrid Ærter — 300 g æske, sells DKK 44.95 on puredansk.dk. 98% of the catalogue is in stock. Gravity does not track prices daily: check puredansk.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pure Dansk have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pure Dansk advertises on Facebook and Instagram, where its offers often run. Check puredansk.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pure Dansk?
Pure Dansk sells on its own website, puredansk.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pure Dansk?
Gravity by Benchr records a company based in Aarhus C, Denmark, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pure Dansk doing well?
Yes. Gravity by Benchr estimates about 32,900 visits to puredansk.dk in September 2026, down 19% in a month and up 85% over three months. Pure Dansk ranks #43 of 304 Food Items brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pure Dansk use?
Gravity by Benchr identifies puredansk.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pure Dansk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pure Dansk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Denmark?
Among Food Items brands in Denmark in the Gravity by Benchr index, Pure Dansk ranks #43 of 304 by estimated traffic. Its closest competitors on the same market are Skee Ismejeri, Rie's Originale, Good Hill Farms, bigmicfruit.com and Astikkala. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pure Dansk.