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- Purely Diamonds
Brand page · Jewelry · United Kingdom
Purely Diamonds traffic, ads & competitors 107k visits a month, 15 active Meta ads, Gravity score 442.
Purely Diamonds — Purely Diamonds is a diamond jewellery brand that designs and manufactures engagement rings, wedding rings and fine jewellery from their London workshop. In September 2026 purelydiamonds.co.uk drew an estimated 107k visits. It ranks #92 of 6,772 Jewelry brands in the United Kingdom and holds a 5.0 Trustpilot rating over 1,957 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Purely Diamonds is a diamond jewellery brand that designs and manufactures engagement rings, wedding rings and fine jewellery from their London workshop.
01 · Traffic
Purely Diamonds website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purely Diamonds drew an estimated 107k visits in September 2026 and up 2% over three months.
- Worldwide#88,449of 4.5m sites · Top 5%
- In United Kingdom#4,564of 192k sites · Top 5%
- Jewelry, worldwide#1,894of 132,285 brands · Top 5%
- Jewelry, United Kingdom#92of 6,772 brands · Top 5%
107k
estimated visits in September
1 mo ▼ −0.0%4 mo ▲ +2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Purely Diamonds reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purely Diamonds holds 5.0 out of 5 on Trustpilot over 1,957 reviews, 139 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places Purely Diamonds in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Jewelry Designer Jeweler Fashion Accessories Store Jewellery Manufacturer Wedding Service Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Purely Diamonds best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Purely Diamonds's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Purely Diamonds in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Purely Diamonds ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purely Diamonds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Made to Order, Just for You 💎Purely Diamonds23 Sept 2026video
Our Craft, Your Story ❤️Purely Diamonds17 Aug 2026video
Made to Order, Just for You 💎Purely Diamonds7 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sorella London Ltdverified
Video ad21 Oct 2026Sorella London Ltdverified
Image ad21 Oct 2026Sorella London Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Purely Diamonds influencers
The creators who tag @purelydiamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purelydiamonds on Instagram, led by Camilla Kerslake 🌈 (50.1k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamilla Kerslake 🌈@camillakerslake · 🇬🇧 GB | Music concerts dance Creator | 50.1k | 3.6% | 1 | Tagged @purelydiamonds |
06 · Competitors according to Gravity
Purely Diamonds competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purely Diamonds among Jewelry brands in the United Kingdom. The closest is 123Ambre, then Diamonds Factory, gstvfan.jp, lazarediamond.jp, Diamond World, VIỆT HÙNG.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 123Ambre123ambre.com | |||||||
| Diamonds Factorydiamondsfactory.com | |||||||
| gstvfan.jpgstvfan.jp | |||||||
| lazarediamond.jplazarediamond.jp | |||||||
| Diamond Worlddiamondworldltd.com | |||||||
| VIỆT HÙNGkimkhanhviethung.vn |
07 · Company
Who is behind Purely Diamonds?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purely Diamonds is a company based in United Kingdom, founded in 1979 according to LinkedIn, on a domain registered in February 2005. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1979, per LinkedIn
- Domain registered
- 23 Feb 2005
- Employees
- 10 on LinkedIn
- Own store
- purelydiamonds.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purely Diamonds
What people ask Google about Purely Diamonds.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purely Diamonds a legit company?
According to Gravity by Benchr, Purely Diamonds is a brand based in the United Kingdom: its website has existed since February 2005, its Trustpilot profile is claimed by the brand, it employs 10 people on LinkedIn, it has 15,599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Purely Diamonds reviews
Customers rate Purely Diamonds 5.0 out of 5 on Trustpilot over 1,957 reviews, 139 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Purely Diamonds sell?
Purely Diamonds is a diamond jewellery brand that designs and manufactures engagement rings, wedding rings and fine jewellery from their London workshop. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Purely Diamonds have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Purely Diamonds advertises on Facebook and Instagram and on Google, where its offers often run. Check purelydiamonds.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Purely Diamonds?
Gravity by Benchr records a company based in United Kingdom, founded in 1979 according to LinkedIn, on a domain registered in 2005, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Purely Diamonds growing?
Yes. Gravity by Benchr estimates about 107,100 visits to purelydiamonds.co.uk in September 2026, down 0% in a month and up 2% over three months. Purely Diamonds ranks #92 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Purely Diamonds spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Purely Diamonds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Purely Diamonds ranks #92 of 6,772 by estimated traffic. Its closest competitors on the same market are 123Ambre, Diamonds Factory, gstvfan.jp, lazarediamond.jp and Diamond World. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purely Diamonds.