Brand page · Food Items · New Zealand
PureNature traffic, ads & competitors 110k visits a month, 27 active Meta ads, Gravity score 539.
PureNature — PureNature NZ is a New Zealand-based online supplier of ingredients for natural skincare, aromatherapy, soap making, and natural health products. The company provides high-quality ingredients and supplies for individuals and small businesses to create their own health, beauty, and craft products. In September 2026 purenature.co.nz drew an estimated 110k visits, down 1% on the month before. It ranks #14 of 1,150 Food Items brands in New Zealand and holds a 4.2 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Food Items brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PureNature NZ is a New Zealand-based online supplier of ingredients for natural skincare, aromatherapy, soap making, and natural health products. The company provides high-quality ingredients and supplies for individuals and small businesses to create their own health, beauty, and craft products.
01 · Traffic
PureNature website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PureNature drew an estimated 110k visits in September 2026, down 1% on the month before and down 27% over three months.
- Worldwide#86,353of 4.5m sites · Top 5%
- In New Zealand#310of 26.3k sites · Top 5%
- Food Items, worldwide#2,190of 260,714 brands · Top 1%
- Food Items, New Zealand#14of 1,150 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −0.6%4 mo ▼ −27.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
PureNature reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PureNature holds 4.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 83% of customers give five stars and 0% one star.
Beauty Products Wholesaler Cosmetics and Perfumes Supplier Wholesaler Cosmetics Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
PureNature best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PureNature sells on Shopify, 94% of its catalogue in stock. The best seller is Almond Oil, Sweet, at NZ$14.50–NZ$109.00, followed by Jojoba Oil and Castor Oil, Cold Pressed - Organic.
#3Almond Oil, SweetPureNatureNZ$14.50–NZ$109.00In stock
Jojoba OilPureNatureNZ$11.80–NZ$326.80In stock
Castor Oil, Cold Pressed - OrganicPureNatureNZ$11.40–NZ$134.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PureNature in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 95% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$8.40
- Currency
- NZD
04 · Ads
PureNature ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PureNature runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Melt and Pour SoapPureNature2 Oct 2026video
Your DIY, Upgraded.PureNature24 Sept 2026image
PureNaturePureNature24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IXOM Operations Pty Ltdverified
Text ad20 Oct 2026IXOM Operations Pty Ltdverified
Image ad20 Oct 2026IXOM Operations Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
PureNature influencers
The creators who tag @nzpurenature on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nzpurenature on Instagram, led by M & H (45k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MM & H@_farfromhome · 🇳🇿 NZ | Travel tourism exploration Creator | 45k | — | 1 | Tagged @nzpurenature |
06 · Competitors according to Gravity
PureNature competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PureNature among Food Items brands in New Zealand. The closest is Something From, then 椿 CHUN, Earth Stewards - Certified Organic Urban Farm, Econea, AH Khan Wholesale (PTY), Middle Eastern Market.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Something Fromsomethingfromhome.co.nz | |||||||
| 椿 CHUNjapanbuy.nz | |||||||
| Earth Stewards - Certified Organic Urban Farmearthstewards.nz | |||||||
| Econeaeconea.cz | |||||||
| AH Khan Wholesale (PTY)ahkhanwholesale.co.za | |||||||
| Middle Eastern Marketmemarket.co.nz |
07 · Company
Who is behind PureNature?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PureNature is a company based in Avondale, New Zealand, founded in 2012 according to LinkedIn, on a domain registered in December 2011. It employs about 5 people.
- Entity country
- 🇳🇿 New Zealand · Avondale
- Founded
- 2012, per LinkedIn
- Domain registered
- 15 Dec 2011
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- purenature.co.nz · Shopify · NZD
- Catalogue
- 486 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PureNature
What people ask Google about PureNature.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PureNature a legit company?
According to Gravity by Benchr, PureNature is a brand based in Avondale, New Zealand: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 17,321 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PureNature reviews
Customers rate PureNature 4.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 83% give five stars, 0% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PureNature sell?
PureNature NZ is a New Zealand-based online supplier of ingredients for natural skincare, aromatherapy, soap making, and natural health products. The company provides high-quality ingredients and supplies for individuals and small businesses to create their own health, beauty, and craft products. Gravity by Benchr classifies it under Food Items, with Cosmetics making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PureNature expensive?
PureNature's best seller, Almond Oil, Sweet, sells from NZ$14.50 to NZ$109.00 on purenature.co.nz. 94% of the catalogue is in stock. Gravity does not track prices daily: check purenature.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does PureNature have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PureNature advertises on Facebook and Instagram and on Google, where its offers often run. Check purenature.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PureNature?
PureNature sells on its own website, purenature.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PureNature?
Gravity by Benchr records a company based in Avondale, New Zealand, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PureNature growing?
Not at the moment. Gravity by Benchr estimates about 110,200 visits to purenature.co.nz in September 2026, down 1% in a month and down 27% over three months. PureNature ranks #14 of 1,150 Food Items brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PureNature use?
Gravity by Benchr identifies purenature.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PureNature's ad budget?
Gravity by Benchr does not publish a spend figure for PureNature on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in New Zealand?
Among Food Items brands in New Zealand in the Gravity by Benchr index, PureNature ranks #14 of 1,150 by estimated traffic. Its closest competitors on the same market are Something From, 椿 CHUN, Earth Stewards - Certified Organic Urban Farm, Econea and AH Khan Wholesale (PTY). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PureNature.