Brand page · Health Care · Denmark
PurePower: 45.6k visits a month, 74 active Meta ads, Gravity score 563.
PurePower — PurePower is a Danish-developed sports nutrition brand that produces energy products including energy bars, energy powders, and gels designed for endurance athletes. In September 2026 purepower.dk drew an estimated 45.6k visits, down 25% on the month before. It ranks #17 of 224 Health Care brands in Denmark and holds a 4.2 Trustpilot rating over 262 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Health Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PurePower is a Danish-developed sports nutrition brand that produces energy products including energy bars, energy powders, and gels designed for endurance athletes.
01 · Traffic
How much traffic PurePower gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PurePower drew an estimated 45.6k visits in September 2026, down 25% on the month before and down 19% over three months.
- Worldwide#184,125of 4.5m sites · Top 5%
- In Denmark#1,011of 21.4k sites · Top 5%
- Health Care, worldwide#4,984of 105,715 brands · Top 5%
- Health Care, Denmark#17of 224 brands · Top 10%
45.6k
estimated visits in September
1 mo ▼ −25.1%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PurePower.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PurePower holds 4.2 out of 5 on Trustpilot over 262 reviews, 25 of them in the last twelve months: 86% of customers give five stars and 5% one star. That volume places PurePower in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PurePower sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PurePower sells on Shopify, 91% of its catalogue in stock. The best seller is Hydro Røde Bær 20 tabs, at DKK 25.00, followed by Energy Snack Kokos 60 g and Energy Snack Karamel Peanut 50 g.
#1Hydro Røde Bær 20 tabsPurePowerDKK 25.00In stock
#2Energy Snack Kokos 60 gPurePowerDKK 16.00In stock
#3Energy Snack Karamel Peanut 50 gPurePowerDKK 16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PurePower in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 75% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$28.99
- Currency
- DKK
04 · Ads
What PurePower is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PurePower runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Energy Gel 25 Solbær 12 x 40 gPurePower.dk > Sports Nutrition7 Oct 2026image
Energi til de kilometer, der tællerPurePower.dk > Sports Nutrition7 Oct 2026image
Energi til de kilometer, der tællerPurePower.dk > Sports Nutrition7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Toft Care A/Sverified
Text ad20 Oct 2026Toft Care A/Sverified
Text ad19 Oct 2026Toft Care A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PurePower.
The creators who tag @purepowerdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purepowerdk on Instagram, led by Maja Stage Nielsen (13.1k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaja Stage Nielsen@majastage · 🇩🇰 DK | Fitness sport bodybuilding Creator | 13.1k | 5.2% | 3 | Tagged @purepowerdk |
06 · Competitors according to Gravity
Who PurePower competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PurePower among Health Care brands in Denmark. The closest is Nupo, then Biowen, My Wellness, karunlife, Mind Nutrition, Bioherbs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nuponupo.co.uk | |||||||
| Biowenbiowen.eu | |||||||
| My Wellnessmy-wellness.co.za | |||||||
| karunlifekarunlife.cl | |||||||
| Mind Nutritionmindnutrition.cl | |||||||
| Bioherbsbioherbs.tn |
07 · Company
The company behind PurePower.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PurePower is a company based in Roslev, Denmark, founded in 2007 according to LinkedIn, on a domain registered in August 2000. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Roslev
- Founded
- 2007, per LinkedIn
- Domain registered
- 8 Aug 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purepower.dk · Shopify · DKK
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PurePower
What people ask Google about PurePower.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PurePower legit?
According to Gravity by Benchr, PurePower is a brand based in Roslev, Denmark: its website has existed since August 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 13,897 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PurePower?
Customers rate PurePower 4.2 out of 5 on Trustpilot over 262 reviews, 25 of them in the last twelve months: 86% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PurePower?
PurePower is a Danish-developed sports nutrition brand that produces energy products including energy bars, energy powders, and gels designed for endurance athletes. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PurePower cost?
PurePower's best seller, Hydro Røde Bær 20 tabs, sells DKK 25.00 on purepower.dk. 91% of the catalogue is in stock. Gravity does not track prices daily: check purepower.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PurePower promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PurePower advertises on Facebook and Instagram and on Google, where its offers often run. Check purepower.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PurePower?
PurePower sells on its own website, purepower.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PurePower?
Gravity by Benchr records a company based in Roslev, Denmark, founded in 2007 according to LinkedIn, on a domain registered in 2000, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PurePower doing well?
Not at the moment. Gravity by Benchr estimates about 45,600 visits to purepower.dk in September 2026, down 25% in a month and down 19% over three months. PurePower ranks #17 of 224 Health Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PurePower use?
Gravity by Benchr identifies purepower.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PurePower's ad budget?
Gravity by Benchr does not publish a spend figure for PurePower on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Denmark?
Among Health Care brands in Denmark in the Gravity by Benchr index, PurePower ranks #17 of 224 by estimated traffic. Its closest competitors on the same market are Nupo, Biowen, My Wellness, karunlife and Mind Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PurePower.