Brand page · Pet Supplies
Purina: 208K visits a month, 149 active Meta ads.
Purina — PURINA is a pet care brand that produces and sells dog and cat food, offering various types of food including dry food, wet food, grain-free options, treats and snacks for different sizes and ages of pets. In September 2026 purina.de drew an estimated 208K visits, down 18% on the month before. It ranks #9 of 1,165 Pet Supplies brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
PURINA is a pet care brand that produces and sells dog and cat food, offering various types of food including dry food, wet food, grain-free options, treats and snacks for different sizes and ages of pets.
01 · Traffic
How much traffic Purina gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purina drew an estimated 208K visits in September 2026, down 18% on the month before and down 39% over three months.
- Worldwide#50,683of 4.5M sites · Top 5%
- In Germany#2,309of 184K sites · Top 5%
- Pet Supplies, worldwide#294of 52,845 brands · Top 1%
- Pet Supplies, Germany#9of 1,165 brands · Top 1%
208K
estimated visits in September
1 mo ▼ −17.7%4 mo ▼ −38.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purina.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purina holds 3.2 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Pet Store Animal Feed Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purina sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Purina's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Purina in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Purina is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purina runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Dein Glücksdreh für tolle PrämienPurina Deutschland7 Oct 2026video
Starte das ProgrammPurina Deutschland6 Oct 2026image
Jetzt drehen & gewinnenPurina Deutschland5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nestlé Purina PetCare Deutschland GmbHverified
Text ad21 Oct 2026Nestle Österreich GmbHverified
Text ad21 Oct 2026Nestle Österreich GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purina.
The creators who tag @purinadeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purinadeutschland on Instagram, led by 𝓟𝓻𝓲𝓷𝔃𝓮𝓼𝓼𝓲𝓷 👑 𝓙𝓪𝓬𝓴𝔂 (23.4K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓟𝓻𝓲𝓷𝔃𝓮𝓼𝓼𝓲𝓷 👑 𝓙𝓪𝓬𝓴𝔂@prinzessin__jacky · 🇩🇪 DE | Pets nature Creator | 23.4K | 0.8% | 4 | Tagged @purinadeutschland |
06 · Competitors according to Gravity
Who Purina competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purina among Pet Supplies brands. The closest is WHISKAS ®, then Sheba, Catit, Ziggy, Untamed, caats.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WHISKAS ®whiskas.de | |||||||
| Shebasheba.com | |||||||
| Catitcatit.com | |||||||
| Ziggyziggyfamily.com | |||||||
| Untameduntamed.com | |||||||
| caats.cocaats.co |
07 · Company
The company behind Purina.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purina is an e-commerce brand. It employs about 3,088 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,088 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purina.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purina
What people ask Google about Purina.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purina a legit company?
According to Gravity by Benchr, Purina is a brand: it employs 3,088 people on LinkedIn, it has 21,910 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Purina known for?
PURINA is a pet care brand that produces and sells dog and cat food, offering various types of food including dry food, wet food, grain-free options, treats and snacks for different sizes and ages of pets. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Purina promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Purina advertises on Facebook and Instagram and on Google, where its offers often run. Check purina.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Purina?
Gravity by Benchr records a company, with 3,088 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Purina doing well?
Not at the moment. Gravity by Benchr estimates about 208,300 visits to purina.de in September 2026, down 18% in a month and down 39% over three months. Purina ranks #9 of 1,165 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Purina spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Purina on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Purina ranks #9 of 1,165 by estimated traffic. Its closest competitors on the same market are WHISKAS ®, Sheba, Catit, Ziggy, Untamed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purina.