Brand page · Pet Supplies · United Kingdom
Untamed: 624K visits a month, 209 active Meta ads, Gravity score 647.
Untamed — Untamed is a cat food brand that delivers real meat diets for cats, featuring human-grade ingredients with no greens or grains, prepared for peak nutrition. In September 2026 untamed.com drew an estimated 624K visits, down 4% on the month before. It ranks #4 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.7 Trustpilot rating over 14,939 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Untamed is a cat food brand that delivers real meat diets for cats, featuring human-grade ingredients with no greens or grains, prepared for peak nutrition.
01 · Traffic
How much traffic Untamed gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Untamed drew an estimated 624K visits in September 2026, down 4% on the month before and up 25% over three months.
- Worldwide#20,831of 4.5M sites · Top 1%
- In United Kingdom#884of 192K sites · Top 1%
- Pet Supplies, worldwide#87of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#4of 2,422 brands · Top 1%
624K
estimated visits in September
1 mo ▼ −4.0%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Untamed.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Untamed holds 4.7 out of 5 on Trustpilot over 14,939 reviews, 6,907 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Untamed in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Untamed sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Untamed sells on Shopify, 93% of its catalogue in stock. The best seller is Fish in Jelly Variety Pack - 7 tins, at £8.15, followed by Chicken Breast with Duck (in jelly) - 7 tins and Chicken Breast (in gravy) - 7 tins.
Fish in Jelly Variety Pack - 7 tinsUntamed£8.15In stock
Chicken Breast with Duck (in jelly) - 7 tinsUntamed£8.15In stock
Chicken Breast (in gravy) - 7 tinsUntamed£8.15In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Untamed in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 64% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$10.79
- Currency
- GBP
04 · Ads
What Untamed is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Untamed runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Grab Your £7 Trial Box Today! 😻Untamed7 Oct 2026video
Food For Fussy CatsUntamed7 Oct 2026video
Grab Your £7 Trial Box Today! 😻Untamed6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026UNTAMED CAT FOOD LIMITEDverified
Text ad21 Oct 2026UNTAMED CAT FOOD LIMITEDverified
Text ad20 Oct 2026UNTAMED CAT FOOD LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Untamed.
The creators who tag @untamedcatfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @untamedcatfood on Instagram, led by Tiny Paws & Co (14.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTiny Paws & Co@tinypawsandcompany · 🇬🇧 GB | Pets nature Creator | 14.4K | — | 2 | Tagged @untamedcatfood |
06 · Competitors according to Gravity
Who Untamed competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Untamed among Pet Supplies brands in United Kingdom. The closest is whiskas.fr, then Sheba, Ziggy, caats.co, Republic of Cats, Smalls.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| whiskas.frwhiskas.fr | |||||||
| Shebasheba.com | |||||||
| Ziggyziggyfamily.com | |||||||
| caats.cocaats.co | |||||||
| Republic of Catsrepublicofcats.com | |||||||
| Smallssmalls.com |
07 · Company
The company behind Untamed.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Untamed is a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in January 1997. It employs about 91 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2019, per LinkedIn
- Domain registered
- 28 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 91 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- untamed.com · Shopify · GBP
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Untamed
What people ask Google about Untamed.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Untamed a legit company?
According to Gravity by Benchr, Untamed is a brand based in London, United Kingdom: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 91 people on LinkedIn, it has 72,944 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Untamed?
Customers rate Untamed 4.7 out of 5 on Trustpilot over 14,939 reviews, 6,907 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Untamed known for?
Untamed is a cat food brand that delivers real meat diets for cats, featuring human-grade ingredients with no greens or grains, prepared for peak nutrition. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Untamed cost?
Untamed's best seller, Fish in Jelly Variety Pack - 7 tins, sells £8.15 on untamed.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check untamed.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Untamed promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Untamed advertises on Facebook and Instagram and on Google, where its offers often run. Check untamed.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Untamed?
Untamed sells on its own website, untamed.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Untamed?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 1997, with 91 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Untamed doing well?
Yes. Gravity by Benchr estimates about 624,200 visits to untamed.com in September 2026, down 4% in a month and up 25% over three months. Untamed ranks #4 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Untamed use?
Gravity by Benchr identifies untamed.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Untamed spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Untamed on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Untamed ranks #4 of 2,422 by estimated traffic. Its closest competitors on the same market are whiskas.fr, Sheba, Ziggy, caats.co, Republic of Cats. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Untamed.