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  5. PURO Shop

Brand page · Communications · Italy

PURO Shop Top 5% worldwide Top 5% in Italy Top 10% in Communications Top 10% in Communications in Italy
puro.it·🇮🇹 Miasino, Italy· Shopify

PURO Shop traffic, ads & competitors 55.4k visits a month, 22 active Meta ads, Gravity score 569.

PURO Shop — PURO Shop is an Italian company that designs, produces and distributes accessories for consumer electronics including smartphone covers, tempered glass, Apple Watch bands and chargers. In September 2026 puro.it drew an estimated 55.4k visits, up 4% on the month before. It ranks #9 of 175 Communications brands in Italy and holds a 3.7 Trustpilot rating over 286 reviews.

puro.it@puroitalianstyle 27.6kFacebookLinkedIn 7.6kTrustpilot 3.7Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
55.4k
+4% vs. August 2026
Instagram followers
27.6k
2,246 posts · @puroitalianstyle
Trustpilot
3.7
286 reviews · 70 in 12 months
Meta ads
22
active · on Google since 2021
Products
96%
in stock · 607 collections
Rank in Italy
#9
of 175 in Communications
LinkedIn
7.6k
followers · 267 employees
Earned media value
€175.2
per month, Instagram

Gravity score

569/ 1000 · 7 of 10 indicators rated
Brand Power608
Momentum550
Performance550

Percentiles within 11 peers: Communications brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

PURO Shop is an Italian company that designs, produces and distributes accessories for consumer electronics including smartphone covers, tempered glass, Apple Watch bands and chargers.

01 · Traffic

PURO Shop website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

PURO Shop drew an estimated 55.4k visits in September 2026, up 4% on the month before and up 16% over three months.

  • Worldwide#155,682of 4.5m sites · Top 5%
  • In Italy#3,652of 138k sites · Top 5%
  • Communications, worldwide#1,568of 22,823 brands · Top 10%
  • Communications, Italy#9of 175 brands · Top 10%
Monthly visitssource Sept 2026

55.4k

estimated visits in September

1 mo ▲ +3.7%4 mo ▲ +16.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

PURO Shop reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

PURO Shop holds 3.7 out of 5 on Trustpilot over 286 reviews, 70 of them in the last twelve months: 56% of customers give five stars and 26% one star. That volume places PURO Shop in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 286 reviews · 70 in 12 months
Top 20% review volume
5 ★56%
4 ★10%
3 ★5%
2 ★4%
1 ★26%

Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

PURO Shop best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

PURO Shop sells on Shopify, 96% of its catalogue in stock. The best seller is Power Bank Wireless “Mini Power Mag” 4200 mAh for iPhone, at €49.95, followed by MILANESE Replacement band for Apple Watch and ICON Strap for Apple Watch.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Power0%

Share of the catalogue by product family.

Activity mixdominant: Communications
Communications56%
Electronics Accessories31%
Audio5%
Jewelry4%
Clothing Accessories1%

The dominant category places PURO Shop in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
20% of the catalogue
In stock
96%
Upper price quartile
US$39.15
Currency
EUR

05 · Influencers

PURO Shop influencers

The creators who tag @puroitalianstyle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @puroitalianstyle on Instagram, led by Melinda | content creator (115k followers, 0.3% engagement).

Influencersaccounts tagging @puroitalianstyle · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMelinda | content creator@melinda_fromfree · 🇮🇹 ITTech gadgets innovation Creator115k0.3%1Tagged @puroitalianstyle
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

PURO Shop competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for PURO Shop among Communications brands in Italy. The closest is SBS, then INTERPHONE, Just in Case, OtterBox, New Martina, ZAGG.

CompetitorsCommunications · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SBSsbsmobile.com
INTERPHONEinterphone.com
Just in Casejustincaseitalia.it
OtterBoxotterbox.co.uk
New Martinanewmartina.it
ZAGGzagg.cl
Competitors Gravity finds for PURO Shop. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare PURO Shop with SBS

07 · Company

Who is behind PURO Shop?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

PURO Shop is a company based in Miasino, Italy, founded in 2002 according to LinkedIn. It employs about 267 people.

Legal entityGravity index, Nov 2026
Entity country
🇮🇹 Italy · Miasino
Founded
2002, per LinkedIn
Status
Operating
Employees
267 on LinkedIn
DistributionGravity index, Nov 2026
Own store
puro.it · Shopify · EUR
Catalogue
607 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about PURO Shop

What people ask Google about PURO Shop.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is PURO Shop legit?

According to Gravity by Benchr, PURO Shop is a brand based in Miasino, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 267 people on LinkedIn, it has 27,604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

PURO Shop reviews: is it worth it?

Customers rate PURO Shop 3.7 out of 5 on Trustpilot over 286 reviews, 70 of them in the last twelve months: 56% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does PURO Shop sell?

PURO Shop is an Italian company that designs, produces and distributes accessories for consumer electronics including smartphone covers, tempered glass, Apple Watch bands and chargers. Gravity by Benchr classifies it under Communications, with Power making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is PURO Shop expensive?

PURO Shop's best seller, Power Bank Wireless “Mini Power Mag” 4200 mAh for iPhone, sells €49.95 on puro.it. 96% of the catalogue is in stock. Gravity does not track prices daily: check puro.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.

PURO Shop promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: PURO Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check puro.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy PURO Shop?

PURO Shop sells on its own website, puro.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns PURO Shop?

Gravity by Benchr records a company based in Miasino, Italy, founded in 2002 according to LinkedIn, with 267 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is PURO Shop doing well?

Yes. Gravity by Benchr estimates about 55,400 visits to puro.it in September 2026, up 4% in a month and up 16% over three months. PURO Shop ranks #9 of 175 Communications brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does PURO Shop use?

Gravity by Benchr identifies puro.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is PURO Shop's ad budget?

Gravity by Benchr does not publish a spend figure for PURO Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Communications brands in Italy?

Among Communications brands in Italy in the Gravity by Benchr index, PURO Shop ranks #9 of 175 by estimated traffic. Its closest competitors on the same market are SBS, INTERPHONE, Just in Case, OtterBox and New Martina. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PURO Shop.