Brand page · Health Care · United Kingdom
Purolabs: 118K visits a month, 7 active Meta ads, Gravity score 367.
Purolabs — Purolabs Nutrition is a UK-based supplements brand offering premium, natural nutritional supplements. The company provides high-quality capsules made in the UK using clean, science-backed ingredients with no synthetic fillers or additives. In September 2026 purolabs.com drew an estimated 118K visits, down 3% on the month before. It ranks #97 of 3,296 Health Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 1,149 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 114 peers: Health Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Purolabs Nutrition is a UK-based supplements brand offering premium, natural nutritional supplements. The company provides high-quality capsules made in the UK using clean, science-backed ingredients with no synthetic fillers or additives.
01 · Traffic
How much traffic Purolabs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purolabs drew an estimated 118K visits in September 2026, down 3% on the month before and down 41% over three months.
- Worldwide#81,843of 4.5M sites · Top 5%
- In United Kingdom#4,207of 192K sites · Top 5%
- Health Care, worldwide#1,959of 105,715 brands · Top 5%
- Health Care, United Kingdom#97of 3,296 brands · Top 5%
118K
estimated visits in September
1 mo ▼ −2.9%4 mo ▼ −40.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purolabs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purolabs holds 4.4 out of 5 on Trustpilot over 1,149 reviews, 117 of them in the last twelve months: 85% of customers give five stars and 8% one star. That volume places Purolabs in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness and Nutrition Service Health and Beauty Shop Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purolabs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Purolabs sells on Shopify, 99% of its catalogue in stock. The best seller is Collagen Complex, at £34.99, followed by Menopause Complex and Vitamin D3 & K2.
#1Collagen ComplexPurolabs£34.99In stock
#2Menopause ComplexPurolabs£34.99In stock
#3Vitamin D3 & K2Purolabs£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Purolabs in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 59% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$101.21
- Currency
- GBP
04 · Ads
What Purolabs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purolabs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text).
default_collection_headlinePurolabs25 Jun 2026image
default_collection_headlinePurolabs17 Jun 2026image
default_collection_headlinePurolabs3 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PUROLABS NUTRITION LTDverified
Text ad20 Oct 2026PUROLABS NUTRITION LTDverified
Text ad20 Oct 2026PUROLABS NUTRITION LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purolabs.
The creators who tag @purolabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purolabs on Instagram, led by Tori Lutz 🧚🏼♀️ (12.6K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTori Lutz 🧚🏼♀️@bytorilutz · 🇬🇧 GB | Beauty cosmetics skincare Creator | 12.6K | 0.8% | 1 | Tagged @purolabs |
06 · Competitors according to Gravity
Who Purolabs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purolabs among Health Care brands in United Kingdom. The closest is Nutrition Geeks, then Feel, Nature Made®, Purely For You, Ancient Nutrition, Earthful.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nutrition Geeksnutritiongeeks.co | |||||||
| Feelwearefeel.com | |||||||
| Nature Made®naturemade.com | |||||||
| Purely For Youpureforyou.com | |||||||
| Ancient Nutritionancientnutrition.com | |||||||
| Earthfulearthful.me |
07 · Company
The company behind Purolabs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purolabs is a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in July 2020. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2020, per LinkedIn
- Domain registered
- 3 Jul 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purolabs.com · Shopify · GBP
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purolabs
What people ask Google about Purolabs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purolabs legit?
According to Gravity by Benchr, Purolabs is a brand based in London, United Kingdom: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 6,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Purolabs reviews: is it worth it?
Customers rate Purolabs 4.4 out of 5 on Trustpilot over 1,149 reviews, 117 of them in the last twelve months: 85% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Purolabs sell?
Purolabs Nutrition is a UK-based supplements brand offering premium, natural nutritional supplements. The company provides high-quality capsules made in the UK using clean, science-backed ingredients with no synthetic fillers or additives. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Purolabs cost?
Purolabs' best seller, Collagen Complex, sells £34.99 on purolabs.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check purolabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Purolabs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Purolabs advertises on Facebook and Instagram and on Google, where its offers often run. Check purolabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Purolabs?
Purolabs sells on its own website, purolabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Purolabs?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Purolabs growing?
Not at the moment. Gravity by Benchr estimates about 117,600 visits to purolabs.com in September 2026, down 3% in a month and down 41% over three months. Purolabs ranks #97 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Purolabs use?
Gravity by Benchr identifies purolabs.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Purolabs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Purolabs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, Purolabs ranks #97 of 3,296 by estimated traffic. Its closest competitors on the same market are Nutrition Geeks, Feel, Nature Made®, Purely For You, Ancient Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purolabs.