Brand page · Beds & Accessories
Purple: 1.7m visits a month, 64 active Meta ads.
Purple — Purple is a comfort innovation company that sells mattresses, pillows, and bedding featuring proprietary GelFlex Grid technology designed to improve sleep through pressure relief and support. In September 2026 purple.com drew an estimated 1.7m visits, down 20% on the month before. It ranks #3 of 1,172 Beds & Accessories brands and holds a 1.3 Trustpilot rating over 105 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Purple is a comfort innovation company that sells mattresses, pillows, and bedding featuring proprietary GelFlex Grid technology designed to improve sleep through pressure relief and support.
01 · Traffic
How much traffic Purple gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purple drew an estimated 1.7m visits in September 2026, down 20% on the month before and down 42% over three months.
- Worldwide#9,369of 4.5m sites · Top 1%
- In United States#3,135of 1.2m sites · Top 1%
- Beds & Accessories, worldwide#16of 14,534 brands · Top 1%
- Beds & Accessories, United States#3of 1,172 brands · Top 1%
1.7m
estimated visits in September
1 mo ▼ −19.7%4 mo ▼ −42.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purple.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purple holds 1.3 out of 5 on Trustpilot over 105 reviews, 25 of them in the last twelve months: 11% of customers give five stars and 76% one star. That volume places Purple in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bed Shop Bedding Store Furniture Store Mattress Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purple sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Purple's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Purple in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Purple is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purple runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
PurplePurple7 Oct 2026image
As a flight attendant my being at home is a luxury and getting rest (not just sleep) is SO important. It’s why I invested in a @purple pilloPurple7 Oct 2026video
SalePurple7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Purple Innovation, LLC.verified
Text ad20 Oct 2026Purple Innovation, LLC.verified
Text ad20 Oct 2026Purple Innovation, LLC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purple.
The creators who tag @purple on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purple on Instagram, led by Mallory Everton (93.1k followers, 5.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMallory Everton@remallory · 🇺🇸 US | Music concerts dance Creator | 93.1k | 5.1% | 2 | Tagged @purple |
06 · Competitors according to Gravity
Who Purple competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purple among Beds & Accessories brands. The closest is Flo Mattress, then The Sleep Company, Cloudpillo, ProSpánek SE, Dormez-vous, SAMPUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Flo Mattressflomattress.com | |||||||
| The Sleep Companythesleepcompany.in | |||||||
| Cloudpillocloudpillo.com | |||||||
| ProSpánek SEprospanek.cz | |||||||
| Dormez-vousdormezvous.com | |||||||
| SAMPURsampur.com |
07 · Company
The company behind Purple.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purple is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in August 1994. It employs about 1,264 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 31 Aug 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,264 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purple.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purple
What people ask Google about Purple.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purple legit or a scam?
According to Gravity by Benchr, Purple is a brand: its website has existed since August 1994, it employs 1,264 people on LinkedIn, it has 210,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Purple?
Customers rate Purple 1.3 out of 5 on Trustpilot over 105 reviews, 25 of them in the last twelve months: 11% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Purple sell?
Purple is a comfort innovation company that sells mattresses, pillows, and bedding featuring proprietary GelFlex Grid technology designed to improve sleep through pressure relief and support. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does Purple have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Purple advertises on Facebook and Instagram and on Google, where its offers often run. Check purple.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Purple?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 1994, with 1,264 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Purple doing well?
Not at the moment. Gravity by Benchr estimates about 1,718,000 visits to purple.com in September 2026, down 20% in a month and down 42% over three months. Purple ranks #3 of 1,172 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Purple's ad budget?
Gravity by Benchr does not publish a spend figure for Purple on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands?
Among Beds & Accessories brands in the Gravity by Benchr index, Purple ranks #3 of 1,172 by estimated traffic. Its closest competitors on the same market are Flo Mattress, The Sleep Company, Cloudpillo, ProSpánek SE and Dormez-vous. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purple.