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- Pyörävarikko
Brand page · Outdoor Recreation · Finland
Pyörävarikko traffic, ads & competitors 98.2k visits a month, 25 active Meta ads, Gravity score 531.
Pyörävarikko — Pyörävarikko is a Finnish chain of specialty bicycle stores and online shop serving cyclists of all levels. They offer a wide selection of bicycles, electric bikes, parts, accessories, and professional maintenance services. In September 2026 pyoravarikko.fi drew an estimated 98.2k visits, down 45% on the month before. It ranks #6 of 182 Outdoor Recreation brands in Finland and holds a 2.3 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Outdoor Recreation brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pyörävarikko is a Finnish chain of specialty bicycle stores and online shop serving cyclists of all levels. They offer a wide selection of bicycles, electric bikes, parts, accessories, and professional maintenance services.
01 · Traffic
Pyörävarikko website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pyörävarikko drew an estimated 98.2k visits in September 2026, down 45% on the month before and down 41% over three months.
- Worldwide#95,159of 4.5m sites · Top 5%
- In Finland#320of 20.4k sites · Top 5%
- Outdoor Recreation, worldwide#1,673of 101,136 brands · Top 5%
- Outdoor Recreation, Finland#6of 182 brands · Top 5%
98.2k
estimated visits in September
1 mo ▼ −44.7%4 mo ▼ −40.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Pyörävarikko reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pyörävarikko holds 2.3 out of 5 on Trustpilot over 18 reviews, 9 of them in the last twelve months: 17% of customers give five stars and 78% one star. That volume places Pyörävarikko in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Repair Shop Bicycle Wholesale Bicycle Store Bike Accessories Store Used Bicycle Shop Bicycle Rental Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Pyörävarikko best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pyörävarikko sells on Shopify, 92% of its catalogue in stock. The best seller is Trek Marlin 4 Gen 3 Jäykkäperäinen Maastopyörä, at €599.00, followed by Trek Line Elite MTB Avopolkimet and SKS Mudrocker Mudguard Etulokasuoja.
Trek Marlin 4 Gen 3 Jäykkäperäinen MaastopyöräPyörävarikko€599.00In stock
Trek Line Elite MTB AvopolkimetPyörävarikko€39.90–€44.90In stock
SKS Mudrocker Mudguard EtulokasuojaPyörävarikko€37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pyörävarikko in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 25% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$139.99
- Currency
- EUR
04 · Ads
Pyörävarikko ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pyörävarikko runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Norco Search A Cues Gravel-pyöräPyörävarikko3 Oct 2026image
Helkama X 10v Jäykkäperäinen SähkömaastopyöräPyörävarikko3 Oct 2026image
Pyörävarikko OutletPyörävarikko3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Cycle Group Oyverified
Text ad21 Oct 2026Cycle Group Oyverified
Image ad21 Oct 2026Cycle Group Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Pyörävarikko influencers
The creators who tag @pyoravarikko.fi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pyoravarikko.fi on Instagram, led by Toni (14.6k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToni@tonzuu · 🇫🇮 FI | Travel tourism exploration Creator | 14.6k | 1.5% | 3 | Tagged @pyoravarikko.fi |
06 · Competitors according to Gravity
Pyörävarikko competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pyörävarikko among Outdoor Recreation brands in Finland. The closest is Emilia Sport, then Cycli, Velosport, lundberg.fi, bikester.at, cyclestore.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Emilia Sportemiliasport.fi | |||||||
| Cyclicycli.fi | |||||||
| Velosportvelosport.fi | |||||||
| lundberg.filundberg.fi | |||||||
| bikester.atbikester.at | |||||||
| cyclestore.co.ukcyclestore.co.uk |
07 · Company
Who is behind Pyörävarikko?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pyörävarikko is a company based in Imatra, Finland, founded in 2021 according to LinkedIn, on a domain registered in October 2017. It employs about 15 people.
- Entity country
- 🇫🇮 Finland · Imatra
- Founded
- 2021, per LinkedIn
- Domain registered
- 2 Oct 2017
- Employees
- 15 on LinkedIn
- Own store
- pyoravarikko.fi · Shopify · EUR
- Catalogue
- 566 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pyörävarikko
What people ask Google about Pyörävarikko.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pyörävarikko a legit company?
According to Gravity by Benchr, Pyörävarikko is a brand based in Imatra, Finland: its website has existed since October 2017, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 11,476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pyörävarikko reviews: is it worth it?
Customers rate Pyörävarikko 2.3 out of 5 on Trustpilot over 18 reviews, 9 of them in the last twelve months: 17% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pyörävarikko sell?
Pyörävarikko is a Finnish chain of specialty bicycle stores and online shop serving cyclists of all levels. They offer a wide selection of bicycles, electric bikes, parts, accessories, and professional maintenance services. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pyörävarikko cost?
Pyörävarikko's best seller, Trek Marlin 4 Gen 3 Jäykkäperäinen Maastopyörä, sells €599.00 on pyoravarikko.fi. 92% of the catalogue is in stock. Gravity does not track prices daily: check pyoravarikko.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pyörävarikko promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pyörävarikko advertises on Facebook and Instagram and on Google, where its offers often run. Check pyoravarikko.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pyörävarikko?
Pyörävarikko sells on its own website, pyoravarikko.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pyörävarikko?
Gravity by Benchr records a company based in Imatra, Finland, founded in 2021 according to LinkedIn, on a domain registered in 2017, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pyörävarikko doing well?
Not at the moment. Gravity by Benchr estimates about 98,200 visits to pyoravarikko.fi in September 2026, down 45% in a month and down 41% over three months. Pyörävarikko ranks #6 of 182 Outdoor Recreation brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pyörävarikko use?
Gravity by Benchr identifies pyoravarikko.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pyörävarikko spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pyörävarikko on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Finland?
Among Outdoor Recreation brands in Finland in the Gravity by Benchr index, Pyörävarikko ranks #6 of 182 by estimated traffic. Its closest competitors on the same market are Emilia Sport, Cycli, Velosport, lundberg.fi and bikester.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pyörävarikko.