Brand page · Clothing · Australia
PYRA: 64.3K visits a month, 124 active Meta ads, Gravity score 636.
PYRA — PYRA ELEMENTS is a technical apparel brand that designs functional outdoor clothing to withstand the elements. The brand creates apparel for outdoor experiences. In September 2026 pyraelements.com drew an estimated 64.3K visits, down 16% on the month before. It ranks #494 of 12,275 Clothing brands in Australia and holds a 2.3 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PYRA ELEMENTS is a technical apparel brand that designs functional outdoor clothing to withstand the elements. The brand creates apparel for outdoor experiences.
01 · Traffic
How much traffic PYRA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PYRA drew an estimated 64.3K visits in September 2026, down 16% on the month before and down 36% over three months.
- Worldwide#137,129of 4.5M sites · Top 5%
- In Australia#3,209of 105K sites · Top 5%
- Clothing, worldwide#13,260of 459,295 brands · Top 5%
- Clothing, Australia#494of 12,275 brands · Top 5%
64.3K
estimated visits in September
1 mo ▼ −15.7%4 mo ▼ −35.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PYRA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PYRA holds 2.3 out of 5 on Trustpilot over 49 reviews, 49 of them in the last twelve months: 22% of customers give five stars and 69% one star. That volume places PYRA in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Activewear Store Women's Clothing Store Outdoor Clothing and Equipment Shop Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PYRA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PYRA sells on Shopify, 64% of its catalogue in stock. The best seller is CAMO STRAPBACK, at A$70.00, followed by NYLON PARACHUTE PANT BLACK and BALLISTIC HIKE PANT - BLACK.
#1CAMO STRAPBACKPYRAA$70.00In stock
#2NYLON PARACHUTE PANT BLACKPYRAA$170.00In stock
#3BALLISTIC HIKE PANT - BLACKPYRAA$169.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PYRA in its comparison group.
- Average rating
- 4.25 / 5
- Rated products
- 56% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$108.09
- Currency
- AUD
04 · Ads
What PYRA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PYRA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Run, Hike , Train, Explore!PYRA7 Oct 2026image
Parachute Pants by PYRA 🔥PYRA6 Oct 2026video
Run, Hike , Train, Explore!PYRA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PYRA IP PTY LTDverified
Text ad20 Oct 2026PYRA IP PTY LTDverified
Text ad20 Oct 2026PYRA IP PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PYRA.
The creators who tag @pyra on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pyra on Instagram, led by 𝖙𝖔𝖗𝖎 𝖗𝖔𝖘𝖊 ︻デ═一 (22.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝖙𝖔𝖗𝖎 𝖗𝖔𝖘𝖊 ︻デ═一@torighostgirl · 🇦🇷 AR | Fashion style luxury Creator | 22.4K | — | 3 | Tagged @pyra |
06 · Competitors according to Gravity
Who PYRA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PYRA among Clothing brands in Australia. The closest is Outdoor Research, then paramo-clothing.com, thenorthface.cl, Montane, Berghaus, arcteryx.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outdoor Researchoutdoorresearch.com | |||||||
| paramo-clothing.comparamo-clothing.com | |||||||
| thenorthface.clthenorthface.cl | |||||||
| Montanemontane.com | |||||||
| Berghausberghaus.com | |||||||
| arcteryx.comarcteryx.com |
07 · Company
The company behind PYRA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PYRA is a company based in Elanora, Australia, founded in 2020 according to LinkedIn, on a domain registered in November 2019. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Elanora
- Founded
- 2020, per LinkedIn
- Domain registered
- 27 Nov 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pyraelements.com · Shopify · AUD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PYRA
What people ask Google about PYRA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PYRA a legit company?
According to Gravity by Benchr, PYRA is a brand based in Elanora, Australia: its website has existed since November 2019, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 57,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PYRA reviews: is it worth it?
Customers rate PYRA 2.3 out of 5 on Trustpilot over 49 reviews, 49 of them in the last twelve months: 22% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PYRA sell?
PYRA ELEMENTS is a technical apparel brand that designs functional outdoor clothing to withstand the elements. The brand creates apparel for outdoor experiences. Gravity by Benchr classifies it under Clothing, with Outerwear making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PYRA cost?
PYRA's best seller, CAMO STRAPBACK, sells A$70.00 on pyraelements.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check pyraelements.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does PYRA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PYRA advertises on Facebook and Instagram and on Google, where its offers often run. Check pyraelements.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PYRA?
PYRA sells on its own website, pyraelements.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PYRA?
Gravity by Benchr records a company based in Elanora, Australia, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PYRA doing well?
Not at the moment. Gravity by Benchr estimates about 64,300 visits to pyraelements.com in September 2026, down 16% in a month and down 36% over three months. PYRA ranks #494 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PYRA use?
Gravity by Benchr identifies pyraelements.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PYRA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PYRA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, PYRA ranks #494 of 12,275 by estimated traffic. Its closest competitors on the same market are Outdoor Research, paramo-clothing.com, thenorthface.cl, Montane, Berghaus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PYRA.