Brand page · Outdoor Recreation · United States
Radio Flyer: 130K visits a month, 18 active Meta ads, Gravity score 465.
Radio Flyer — Radio Flyer is an American toy company best known for their popular red toy wagon that has expanded to include tricycles, scooters, and other ride-ons featuring innovative design. In September 2026 radioflyer.com drew an estimated 130K visits, down 15% on the month before. It ranks #238 of 14,873 Outdoor Recreation brands in United States and holds a 2.1 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Radio Flyer is an American toy company best known for their popular red toy wagon that has expanded to include tricycles, scooters, and other ride-ons featuring innovative design.
01 · Traffic
How much traffic Radio Flyer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Radio Flyer drew an estimated 130K visits in September 2026, down 15% on the month before and down 31% over three months.
- Worldwide#75,129of 4.5M sites · Top 5%
- In United States#24,785of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,221of 101,136 brands · Top 5%
- Outdoor Recreation, United States#238of 14,873 brands · Top 5%
130K
estimated visits in September
1 mo ▼ −15.3%4 mo ▼ −31.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Radio Flyer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Radio Flyer holds 2.1 out of 5 on Trustpilot over 13 reviews: 15% of customers give five stars and 69% one star.
Toy Store Toy Manufacturer Toy and Game Manufacturer Children's Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Radio Flyer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Radio Flyer sells on Shopify, 73% of its catalogue in stock. The best seller is Classic Push Walker Wagon, at US$99.99, followed by 4-in-1 Stroll 'N Trike and Classic Red Dual Deck Tricycle.
#1Classic Push Walker WagonRadio FlyerUS$99.99In stock
#24-in-1 Stroll 'N TrikeRadio FlyerUS$99.99In stock
#3Classic Red Dual Deck TricycleRadio FlyerUS$89.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Radio Flyer in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 37% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$85.99
- Currency
- USD
04 · Ads
What Radio Flyer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Radio Flyer runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2022 (image, text, video).
Jacket & Joyride season.Radio Flyer7 Oct 2026video
Less hayride, more yayride.Radio Flyer6 Oct 2026video
Red Wagons, Tricycles & Outdoor Toys | Radio FlyerRadio Flyer5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Radio Flyer Companyverified
Text ad19 Oct 2026The Radio Flyer Companyverified
Text ad19 Oct 2026The Radio Flyer Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Radio Flyer.
The creators who tag @radioflyerinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @radioflyerinc on Instagram, led by A n n i e 🖤 R o s i e (16.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA n n i e 🖤 R o s i e@annistyn.and.rosalie · 🇺🇸 US | Parenting family Creator | 16.7K | — | 2 | Tagged @radioflyerinc |
06 · Competitors according to Gravity
Who Radio Flyer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Radio Flyer among Outdoor Recreation brands in United States. The closest is MNSTSELLER, then Huffy, woom.com, huffybikes.com, BERG, Nichiduta.ro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MNSTSELLERmnstseller.com | |||||||
| Huffyhuffy.com | |||||||
| woom.comwoom.com | |||||||
| huffybikes.comhuffybikes.com | |||||||
| BERGberg.com | |||||||
| Nichiduta.ronichiduta.ro |
07 · Company
The company behind Radio Flyer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Radio Flyer is a company based in Chicago, United States, founded in 1917 according to LinkedIn, on a domain registered in June 1996. It employs about 119 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 1917, per LinkedIn
- Domain registered
- 15 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 119 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- radioflyer.com · Shopify · USD
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Radio Flyer
What people ask Google about Radio Flyer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Radio Flyer legit?
According to Gravity by Benchr, Radio Flyer is a brand based in Chicago, United States: its website has existed since June 1996, it sells on a Shopify store, it employs 119 people on LinkedIn, it has 110,595 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Radio Flyer reviews
Customers rate Radio Flyer 2.1 out of 5 on Trustpilot over 13 reviews: 15% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Radio Flyer sell?
Radio Flyer is an American toy company best known for their popular red toy wagon that has expanded to include tricycles, scooters, and other ride-ons featuring innovative design. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Radio Flyer prices: how much is it?
Radio Flyer's best seller, Classic Push Walker Wagon, sells US$99.99 on radioflyer.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check radioflyer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Radio Flyer promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Radio Flyer advertises on Facebook and Instagram and on Google, where its offers often run. Check radioflyer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Radio Flyer?
Radio Flyer sells on its own website, radioflyer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Radio Flyer?
Gravity by Benchr records a company based in Chicago, United States, founded in 1917 according to LinkedIn, on a domain registered in 1996, with 119 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Radio Flyer doing well?
Not at the moment. Gravity by Benchr estimates about 130,000 visits to radioflyer.com in September 2026, down 15% in a month and down 31% over three months. Radio Flyer ranks #238 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Radio Flyer use?
Gravity by Benchr identifies radioflyer.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Radio Flyer's ad budget?
Gravity by Benchr does not publish a spend figure for Radio Flyer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Radio Flyer ranks #238 of 14,873 by estimated traffic. Its closest competitors on the same market are MNSTSELLER, Huffy, woom.com, huffybikes.com, BERG. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Radio Flyer.