Brand page · Outdoor Recreation · Austria
woom: 743K visits a month, 125 active Meta ads.
woom — woom is an international manufacturer of lightweight bikes for children and teenagers, offering balance bikes and pedal bikes designed for safety, comfort and fun. In September 2026 woom.com drew an estimated 743K visits, up 11% on the month before. It ranks #18 of 14,873 Outdoor Recreation brands in Austria.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
woom is an international manufacturer of lightweight bikes for children and teenagers, offering balance bikes and pedal bikes designed for safety, comfort and fun.
01 · Traffic
How much traffic woom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
woom drew an estimated 743K visits in September 2026, up 11% on the month before and up 25% over three months.
- Worldwide#19,789of 4.5M sites · Top 1%
- In United States#6,502of 1.2M sites · Top 1%
- Outdoor Recreation, worldwide#119of 101,136 brands · Top 1%
- Outdoor Recreation, United States#18of 14,873 brands · Top 1%
743K
estimated visits in September
1 mo ▲ +11.5%4 mo ▲ +25.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about woom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
woom holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What woom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read woom's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places woom in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What woom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
woom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
FREE Shoes ($55 value)woombikesUSA11 Oct 2026video
Our Smallest Bike… in Red!woombikesUSA11 Oct 2026image
Skip the Training WheelswoombikesUSA9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Woom GmbHverified
Text ad20 Oct 2026Woom GmbHverified
Text ad20 Oct 2026Woom GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about woom.
The creators who tag @woombikesusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woombikesusa on Instagram, led by Rachel (40.7K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRachel@meandertheworld · 🇯🇵 JP | Travel tourism exploration Creator | 40.7K | 0.6% | 5 | Tagged @woombikesusa |
06 · Competitors according to Gravity
Who woom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for woom among Outdoor Recreation brands in Austria. The closest is Guardian Bikes®, then Schwinn, BikesDirect, zweiradexpress.com, Veloretti, Radio Flyer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Guardian Bikes®guardianbikes.com | |||||||
| Schwinnschwinnbikes.com | |||||||
| BikesDirectbikesdirect.com | |||||||
| zweiradexpress.comzweiradexpress.com | |||||||
| Velorettiveloretti.com | |||||||
| Radio Flyerradioflyer.com |
07 · Company
The company behind woom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
woom is a company based in Austria, founded in 2013 according to LinkedIn, on a domain registered in July 1997. It employs about 277 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- 2013, per LinkedIn
- Domain registered
- 5 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 277 on LinkedIn · 201-500
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woom.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about woom
What people ask Google about woom.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is woom legit or a scam?
According to Gravity by Benchr, woom is a brand based in Austria: its website has existed since July 1997, it employs 277 people on LinkedIn, it has 67,885 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is woom known for?
woom is an international manufacturer of lightweight bikes for children and teenagers, offering balance bikes and pedal bikes designed for safety, comfort and fun. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a woom discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: woom advertises on Facebook and Instagram and on Google, where its offers often run. Check woom.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind woom?
Gravity by Benchr records a company based in Austria, founded in 2013 according to LinkedIn, on a domain registered in 1997, with 277 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is woom growing?
Yes. Gravity by Benchr estimates about 743,400 visits to woom.com in September 2026, up 11% in a month and up 25% over three months. woom ranks #18 of 14,873 Outdoor Recreation brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does woom spend on Meta ads?
Gravity by Benchr does not publish a spend figure for woom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Austria?
Among Outdoor Recreation brands in Austria in the Gravity by Benchr index, woom ranks #18 of 14,873 by estimated traffic. Its closest competitors on the same market are Guardian Bikes®, Schwinn, BikesDirect, zweiradexpress.com, Veloretti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with woom.