Brand page · Clothing · Pakistan
Rafia: 45.3k visits a month, 3 active Meta ads, Gravity score 478.
Rafia — Rafia is a Pakistani women's clothing brand specializing in formal party wear, casual outfits, pret, unstitched clothing, kurtis and abayas, with an elegant fusion of east and west styles. In September 2026 rafia.pk drew an estimated 45.3k visits, down 6% on the month before. It ranks #220 of 1,253 Clothing brands in Pakistan.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 191 peers: Clothing brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rafia is a Pakistani women's clothing brand specializing in formal party wear, casual outfits, pret, unstitched clothing, kurtis and abayas, with an elegant fusion of east and west styles.
01 · Traffic
How much traffic Rafia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rafia drew an estimated 45.3k visits in September 2026, down 6% on the month before and down 36% over three months.
- Worldwide#184,903of 4.5m sites · Top 5%
- In Pakistan#1,533of 20.3k sites · Top 10%
- Clothing, worldwide#17,767of 459,295 brands · Top 5%
- Clothing, Pakistan#220of 1,253 brands · Top 20%
45.3k
estimated visits in September
1 mo ▼ −5.6%4 mo ▼ −36.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rafia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rafia holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rafia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rafia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rafia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rafia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rafia runs Meta ads on Facebook, Instagram, Audience Network, whatsapp, and has advertised on Google since November 2025 (video).
Taaluk | The Wedding Season EditRAFIA UAE3 Oct 2026video
Taaluk | The Wedding Season EditRAFIA UAE3 Oct 2026video
Formal wear | Live NowRAFIA UAE3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Rafia.
The creators who tag @rafia.uae on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rafia.uae on Instagram, led by Alisha Sajjal | Dubai Based🇦🇪 (250k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlisha Sajjal | Dubai Based🇦🇪@alisha_sajjal · 🇦🇪 AE | Fashion style luxury Creator | 250k | 0.8% | 1 | Tagged @rafia.uae |
06 · Competitors according to Gravity
Who Rafia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rafia among Clothing brands in Pakistan. The closest is ootdshop.gr, then JIN LUN, gap.ca, Donnas Dresses, David Nieper, fr.sloggi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ootdshop.grootdshop.gr | |||||||
| JIN LUNjinlun.me | |||||||
| gap.cagap.ca | |||||||
| Donnas Dressesdonnasdresses.com | |||||||
| David Nieperdavidnieper.co.uk | |||||||
| fr.sloggi.comfr.sloggi.com |
07 · Company
The company behind Rafia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rafia is a company based in Pakistan, founded in 2003 according to LinkedIn. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rafia.pk · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rafia
What people ask Google about Rafia.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rafia legit?
According to Gravity by Benchr, Rafia is a brand based in Pakistan: it sells on a Shopify store, it employs 46 people on LinkedIn, it has 3,394 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Rafia sell?
Rafia is a Pakistani women's clothing brand specializing in formal party wear, casual outfits, pret, unstitched clothing, kurtis and abayas, with an elegant fusion of east and west styles. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Rafia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rafia advertises on Facebook and Instagram and on Google, where its offers often run. Check rafia.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rafia?
Rafia sells on its own website, rafia.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rafia?
Gravity by Benchr records a company based in Pakistan, founded in 2003 according to LinkedIn, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rafia doing well?
Not at the moment. Gravity by Benchr estimates about 45,300 visits to rafia.pk in September 2026, down 6% in a month and down 36% over three months. Rafia ranks #220 of 1,253 Clothing brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rafia use?
Gravity by Benchr identifies rafia.pk as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rafia's ad budget?
Gravity by Benchr does not publish a spend figure for Rafia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Pakistan?
Among Clothing brands in Pakistan in the Gravity by Benchr index, Rafia ranks #220 of 1,253 by estimated traffic. Its closest competitors on the same market are ootdshop.gr, JIN LUN, gap.ca, Donnas Dresses and David Nieper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rafia.