Brand page · Food Items
Rappi: 2.5m visits a month, 164 active Meta ads.
Rappi — Rappi Colombia is a delivery service that offers food, groceries, medicines and more from various stores and restaurants, delivering throughout Colombia. In September 2026 rappi.com.co drew an estimated 2.5m visits, up 9% on the month before. It ranks #1 of 116 Food Items brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Rappi Colombia is a delivery service that offers food, groceries, medicines and more from various stores and restaurants, delivering throughout Colombia.
01 · Traffic
How much traffic Rappi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rappi drew an estimated 2.5m visits in September 2026, up 9% on the month before and up 23% over three months.
- Worldwide#6,929of 4.5m sites · Top 1%
- In Colombia#54of 34.5k sites · Top 1%
- Food Items, worldwide#156of 260,714 brands · Top 1%
- Food Items, Colombia#1of 116 brands · Top 1%
2.5m
estimated visits in September
1 mo ▲ +9.4%4 mo ▲ +23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rappi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rappi holds 2.9 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 60% one star.
Restaurant Online Food Ordering Service Hamburger Restaurant Fast Food Restaurant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rappi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rappi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rappi in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rappi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rappi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Tu comida en solo minutosRappi15 Oct 2026image
Tu comida en solo minutosRappi14 Oct 2026image
Tu comida en solo minutosRappi14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad19 Oct 2026Comunicacion Celular S.A Comcel S.Averified
Video ad19 Oct 2026Comunicacion Celular S.A Comcel S.Averified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rappi.
The creators who tag @rappicolombia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rappicolombia on Instagram, led by The Curry Lounge (10.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Curry Lounge@thecurryloungemedellin · 🇨🇴 CO | Food cooking nutrition Creator | 10.4k | 0.1% | 26 | Tagged @rappicolombia |
06 · Competitors according to Gravity
Who Rappi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rappi among Food Items brands. The closest is DoorDash, then Deliveroo, Wolt, Rappi, PedidosYa, Talabat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DoorDashdoordash.com | |||||||
| Deliveroodeliveroo.com | |||||||
| Woltwolt.com | |||||||
| Rappirappi.com.ar | |||||||
| PedidosYapedidosya.com.ar | |||||||
| Talabattalabat.com |
07 · Company
The company behind Rappi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rappi is an e-commerce brand, on a domain registered in February 2015.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 17 Feb 2015
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rappi.com.co
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rappi
What people ask Google about Rappi.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rappi a legit company?
According to Gravity by Benchr, Rappi is a brand: its website has existed since February 2015, it has 277,086 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Rappi sell?
Rappi Colombia is a delivery service that offers food, groceries, medicines and more from various stores and restaurants, delivering throughout Colombia. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Rappi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rappi advertises on Facebook and Instagram and on Google, where its offers often run. Check rappi.com.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rappi?
Gravity by Benchr records a company, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rappi doing well?
Yes. Gravity by Benchr estimates about 2,491,500 visits to rappi.com.co in September 2026, up 9% in a month and up 23% over three months. Rappi ranks #1 of 116 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rappi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rappi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Rappi ranks #1 of 116 by estimated traffic. Its closest competitors on the same market are DoorDash, Deliveroo, Wolt, Rappi and PedidosYa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rappi.