Brand page · Food Items · Germany
Rapunzel: 79.5k visits a month, 1 active Meta ads, Gravity score 554.
Rapunzel — Rapunzel Naturkost is a German company that produces and distributes organic vegetarian food, offering a wide range of organic products including nut butters, pasta, oils and grains. In September 2026 rapunzel.de drew an estimated 79.5k visits, down 41% on the month before. It ranks #93 of 2,702 Food Items brands in Germany and holds a 3.1 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 174 peers: Food Items brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rapunzel Naturkost is a German company that produces and distributes organic vegetarian food, offering a wide range of organic products including nut butters, pasta, oils and grains.
01 · Traffic
How much traffic Rapunzel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rapunzel drew an estimated 79.5k visits in September 2026, down 41% on the month before and down 35% over three months.
- Worldwide#114,319of 4.5m sites · Top 5%
- In Germany#5,209of 184k sites · Top 5%
- Food Items, worldwide#3,055of 260,714 brands · Top 5%
- Food Items, Germany#93of 2,702 brands · Top 5%
79.5k
estimated visits in September
1 mo ▼ −41.0%4 mo ▼ −35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rapunzel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rapunzel holds 3.1 out of 5 on Trustpilot over 15 reviews, 4 of them in the last twelve months: 53% of customers give five stars and 27% one star.
Health Food Store Organic Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rapunzel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rapunzel's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rapunzel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rapunzel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rapunzel runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2023 (image, text, video).
Snacks einpacken und die Welt entdecken!Rapunzel Naturkost24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026RAPUNZEL Naturkost GmbH & Co. KGverified
Text ad19 Oct 2026RAPUNZEL Naturkost GmbH & Co. KGverified
Text ad19 Oct 2026RAPUNZEL Naturkost GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rapunzel.
The creators who tag @rapunzel_naturkost on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rapunzel_naturkost on Instagram, led by Vinzenz Geiger (17.3k followers, 13.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVinzenz Geiger@vinzenz_geiger · 🇩🇪 DE | Pro sports athletes Creator | 17.3k | 13.9% | 5 | Tagged @rapunzel_naturkost |
06 · Competitors according to Gravity
Who Rapunzel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rapunzel among Food Items brands in Germany. The closest is amam.bg, then SUN-MAID, Fortune Foods, KoRo, Kee Wah Bakery, Voodoo Doughnut.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| amam.bgamam.bg | |||||||
| SUN-MAIDsunmaid.com | |||||||
| Fortune Foodsfortunefoods.com | |||||||
| KoRokoro-shop.at | |||||||
| Kee Wah Bakerykeewah.com | |||||||
| Voodoo Doughnutvoodoodoughnut.com |
07 · Company
The company behind Rapunzel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rapunzel is a company based in Germany, founded in 1974 according to LinkedIn. It employs about 138 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1974, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 138 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rapunzel.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rapunzel
What people ask Google about Rapunzel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rapunzel a legit company?
According to Gravity by Benchr, Rapunzel is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 138 people on LinkedIn, it has 92,429 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rapunzel reviews
Customers rate Rapunzel 3.1 out of 5 on Trustpilot over 15 reviews, 4 of them in the last twelve months: 53% give five stars, 27% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rapunzel known for?
Rapunzel Naturkost is a German company that produces and distributes organic vegetarian food, offering a wide range of organic products including nut butters, pasta, oils and grains. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Rapunzel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rapunzel advertises on Facebook and Instagram and on Google, where its offers often run. Check rapunzel.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rapunzel?
Gravity by Benchr records a company based in Germany, founded in 1974 according to LinkedIn, with 138 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rapunzel doing well?
Not at the moment. Gravity by Benchr estimates about 79,500 visits to rapunzel.de in September 2026, down 41% in a month and down 35% over three months. Rapunzel ranks #93 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rapunzel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rapunzel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, Rapunzel ranks #93 of 2,702 by estimated traffic. Its closest competitors on the same market are amam.bg, SUN-MAID, Fortune Foods, KoRo and Kee Wah Bakery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rapunzel.