Brand page · Jewelry
Rare Carat: 3.6M visits a month, 192 active Meta ads.
Rare Carat — Rare Carat is an online jewelry retailer specializing in diamond rings, earrings, bracelets, wedding bands and eternity rings, offering both lab-grown and natural diamonds. In September 2026 rarecarat.com drew an estimated 3.6M visits, down 19% on the month before. It ranks #5 of 33,382 Jewelry brands and holds a 5.0 Trustpilot rating over 4,188 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Rare Carat is an online jewelry retailer specializing in diamond rings, earrings, bracelets, wedding bands and eternity rings, offering both lab-grown and natural diamonds.
01 · Traffic
How much traffic Rare Carat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rare Carat drew an estimated 3.6M visits in September 2026, down 19% on the month before and up 20% over three months.
- Worldwide#5,097of 4.5M sites · Top 1%
- In United States#1,724of 1.2M sites · Top 1%
- Jewelry, worldwide#36of 132,285 brands · Top 1%
- Jewelry, United States#5of 33,382 brands · Top 1%
3.6M
estimated visits in September
1 mo ▼ −18.5%4 mo ▲ +19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rare Carat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rare Carat holds 5.0 out of 5 on Trustpilot over 4,188 reviews, 973 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places Rare Carat in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Jeweler Jewellery Manufacturer Jewelry Store Jewelry Designer Wholesale Jeweler Diamond Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rare Carat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rare Carat's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rare Carat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rare Carat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rare Carat runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Anniversary SaleRare Carat7 Oct 2026video
Shop July End SaleRare Carat6 Oct 2026video
The #1 Rated Online JewelerRare Carat6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rare Carat Inc.verified
Text ad20 Oct 2026Rare Carat Inc.verified
Text ad20 Oct 2026Rare Carat Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rare Carat.
The creators who tag @rarecarat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rarecarat on Instagram, led by Christian Siriano (2.4M followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristian Siriano@csiriano · 🇺🇸 US | Fashion style luxury Creator | 2.4M | 0.3% | 2 | Tagged @rarecarat |
06 · Competitors according to Gravity
Who Rare Carat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rare Carat among Jewelry brands. The closest is Gage Diamonds, then Brilliant Earth, With Clarity, DARRY, Diamonds Direct, Clean Origin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gage Diamondsgagediamonds.com | |||||||
| Brilliant Earthbrilliantearth.com | |||||||
| With Claritywithclarity.com | |||||||
| DARRYdarryring.com | |||||||
| Diamonds Directdiamondsdirect.com | |||||||
| Clean Origincleanorigin.com |
07 · Company
The company behind Rare Carat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rare Carat is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in September 2016. It employs about 196 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2016, per LinkedIn
- Domain registered
- 14 Sept 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 196 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rarecarat.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rare Carat
What people ask Google about Rare Carat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rare Carat legit or a scam?
According to Gravity by Benchr, Rare Carat is a brand: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it employs 196 people on LinkedIn, it has 139,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rare Carat reviews
Customers rate Rare Carat 5.0 out of 5 on Trustpilot over 4,188 reviews, 973 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rare Carat known for?
Rare Carat is an online jewelry retailer specializing in diamond rings, earrings, bracelets, wedding bands and eternity rings, offering both lab-grown and natural diamonds. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Rare Carat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rare Carat advertises on Facebook and Instagram and on Google, where its offers often run. Check rarecarat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rare Carat?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 196 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rare Carat growing?
Yes. Gravity by Benchr estimates about 3,590,100 visits to rarecarat.com in September 2026, down 19% in a month and up 20% over three months. Rare Carat ranks #5 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rare Carat's ad budget?
Gravity by Benchr does not publish a spend figure for Rare Carat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Rare Carat ranks #5 of 33,382 by estimated traffic. Its closest competitors on the same market are Gage Diamonds, Brilliant Earth, With Clarity, DARRY, Diamonds Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rare Carat.