Brand page · Handbags, Wallets & Cases · United States
Rareform traffic, ads & competitors 42.4k visits a month, 129 active Meta ads, Gravity score 713.
Rareform — Rareform upcycles billboards into one-of-a-kind bags and accessories, including totes, duffles, backpacks, and travel accessories. In September 2026 rareform.com drew an estimated 42.4k visits, down 2% on the month before. It ranks #200 of 6,027 Handbags, Wallets & Cases brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Handbags, Wallets & Cases brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rareform upcycles billboards into one-of-a-kind bags and accessories, including totes, duffles, backpacks, and travel accessories.
01 · Traffic
Rareform website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rareform drew an estimated 42.4k visits in September 2026, down 2% on the month before and up 86% over three months.
- Worldwide#195,708of 4.5m sites · Top 5%
- In United States#62,224of 1.2m sites · Top 10%
- Handbags, Wallets & Cases, worldwide#1,306of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United States#200of 6,027 brands · Top 5%
42.4k
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +85.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Rareform reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rareform holds 3.3 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 25% one star.
Fashion Accessories Store Sportswear Store Clothing Store Activewear Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Rareform best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rareform sells on Shopify, 0% of its catalogue in stock. The best seller is Weekender Duffle, at US$64.00, followed by Weekender Duffle and Weekender Duffle.
Weekender DuffleRareformUS$64.00In stock
Weekender DuffleRareformUS$64.00In stock
Weekender DuffleRareformUS$64.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Rareform in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 11% of the catalogue
- In stock
- 0%
- Upper price quartile
- US$62.00
- Currency
- USD
04 · Ads
Rareform ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rareform runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
1 of 1 Bags: No Other Like YoursRAREFORM2 Oct 2026image
1 of 1 Bags: No Other Like YoursRAREFORM2 Oct 2026image
1 of 1 Bags: No Other Like YoursRAREFORM1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RAREFORM LLCverified
Text ad20 Oct 2026RAREFORM LLCverified
Text ad14 Sept 2026RAREFORM LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Rareform influencers
The creators who tag @rareform on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rareform on Instagram, led by Emmy Marie | Trauma Informed Coach (190k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmmy Marie | Trauma Informed Coach@bloomingwithemmy · 🇺🇸 US | Psychology mental health Creator | 190k | 2.3% | 1 | Tagged @rareform |
06 · Competitors according to Gravity
Rareform competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rareform among Handbags, Wallets & Cases brands in the United States. The closest is Savage Industries Shop, then KARRICO Inc., Bryker Hyde, Attack Cat Bags, Lumberjack Plaid, JMC Bags.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Savage Industries Shopadamsavage.com | |||||||
| KARRICO Inc.karrico.com | |||||||
| Bryker Hydebrykerhyde.com | |||||||
| Attack Cat Bagsattackcatbags.com | |||||||
| Lumberjack Plaidlumberjackplaid.com | |||||||
| JMC Bagsjmcbags.com |
07 · Company
Who is behind Rareform?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rareform is a company based in Thousand Oaks, United States, founded in 2012 according to LinkedIn, on a domain registered in March 1998. It employs about 33 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · Thousand Oaks
- Founded
- 2012, per LinkedIn
- Domain registered
- 10 Mar 1998
- Status
- Operating
- Employees
- 33 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- rareform.com · Shopify · USD
- Catalogue
- 344 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rareform
What people ask Google about Rareform.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rareform a legit company?
According to Gravity by Benchr, Rareform is a brand based in Thousand Oaks, United States: its website has existed since March 1998, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 120,051 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Rareform sell?
Rareform upcycles billboards into one-of-a-kind bags and accessories, including totes, duffles, backpacks, and travel accessories. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification, October 2026.
Is Rareform expensive?
Rareform's best seller, Weekender Duffle, sells US$64.00 on rareform.com. 0% of the catalogue is in stock. Gravity does not track prices daily: check rareform.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rareform have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rareform advertises on Facebook and Instagram and on Google, where its offers often run. Check rareform.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rareform?
Rareform sells on its own website, rareform.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rareform?
Gravity by Benchr records a company based in Thousand Oaks, United States, founded in 2012 according to LinkedIn, on a domain registered in 1998, with 33 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rareform growing?
Yes. Gravity by Benchr estimates about 42,400 visits to rareform.com in September 2026, down 2% in a month and up 86% over three months. Rareform ranks #200 of 6,027 Handbags, Wallets & Cases brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rareform use?
Gravity by Benchr identifies rareform.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rareform spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rareform on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in the United States?
Among Handbags, Wallets & Cases brands in the United States in the Gravity by Benchr index, Rareform ranks #200 of 6,027 by estimated traffic. Its closest competitors on the same market are Savage Industries Shop, KARRICO Inc., Bryker Hyde, Attack Cat Bags and Lumberjack Plaid. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rareform.