Brand page · Clothing · United Kingdom
Rare London: 39.7K visits a month, 49 active Meta ads, Gravity score 413.
Rare London — Rare London is a brand that designs statement party and occasionwear for women, creating bold silhouettes and elevated staples that make every moment unforgettable. In September 2026 rarelondon.com drew an estimated 39.7K visits, down 33% on the month before. It ranks #1,196 of 19,668 Clothing brands in United Kingdom and holds a 2.6 Trustpilot rating over 572 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rare London is a brand that designs statement party and occasionwear for women, creating bold silhouettes and elevated staples that make every moment unforgettable.
01 · Traffic
How much traffic Rare London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rare London drew an estimated 39.7K visits in September 2026, down 33% on the month before and down 46% over three months.
- Worldwide#207,230of 4.5M sites · Top 5%
- In United Kingdom#10,838of 192K sites · Top 10%
- Clothing, worldwide#19,880of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,196of 19,668 brands · Top 10%
39.7K
estimated visits in September
1 mo ▼ −33.2%4 mo ▼ −46.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rare London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rare London holds 2.6 out of 5 on Trustpilot over 572 reviews, 30 of them in the last twelve months: 26% of customers give five stars and 63% one star. That volume places Rare London in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Supplier Clothing Store Dress Store Women's Clothing Store Formal Wear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rare London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rare London sells on Shopify, 100% of its catalogue in stock. The best seller is Butter Yellow Curved Drop Waist Maxi Dress, at £89.00, followed by Brown Burnout Shift Mini Dress and Champagne Halter Fringe Midaxi Dress.
#1Butter Yellow Curved Drop Waist Maxi DressRare London£89.00In stock
#2Brown Burnout Shift Mini DressRare London£95.00In stock
#3Champagne Halter Fringe Midaxi DressRare London£135.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rare London in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 15% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$117.80
- Currency
- GBP
04 · Ads
What Rare London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rare London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
After Dark Has ArrivedRare London8 Oct 2026video
Emerald Sequin Corset Velvet Midaxi DressRare London7 Oct 2026image
Lilac Asymmetric Bandage DressRare London6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Global Fashion Brands Ltdverified
Text ad20 Oct 2026Global Fashion Brands Ltdverified
Text ad19 Oct 2026Global Fashion Brands Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rare London.
The creators who tag @officialrarelondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @officialrarelondon on Instagram, led by Grace Woods (17.8K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrace Woods@gracewoodsmakeup · 🇬🇧 GB | Beauty cosmetics skincare Creator | 17.8K | 0.1% | 2 | Tagged @officialrarelondon |
06 · Competitors according to Gravity
Who Rare London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rare London among Clothing brands in United Kingdom. The closest is VSPR, then The Pretty Dress Company, Scarlett & Jo, HOPE & IVY, Lace & Beads, Jolie Moi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VSPRvsprofficial.com | |||||||
| The Pretty Dress Companytheprettydresscompany.com | |||||||
| Scarlett & Joscarlettandjo.com | |||||||
| HOPE & IVYhopeandivy.co.uk | |||||||
| Lace & Beadslaceandbeads.co.uk | |||||||
| Jolie Moijoliemoi.co.uk |
07 · Company
The company behind Rare London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rare London is a company based in Liverpool, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in October 2002. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Liverpool
- Founded
- 2013, per LinkedIn
- Domain registered
- 10 Oct 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rarelondon.com · Shopify · GBP
- Catalogue
- 103 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rare London
What people ask Google about Rare London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rare London legit?
According to Gravity by Benchr, Rare London is a brand based in Liverpool, United Kingdom: its website has existed since October 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 102,028 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rare London reviews: is it worth it?
Customers rate Rare London 2.6 out of 5 on Trustpilot over 572 reviews, 30 of them in the last twelve months: 26% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rare London sell?
Rare London is a brand that designs statement party and occasionwear for women, creating bold silhouettes and elevated staples that make every moment unforgettable. Gravity by Benchr classifies it under Clothing, with Dresses making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Rare London prices: how much is it?
Rare London's best seller, Butter Yellow Curved Drop Waist Maxi Dress, sells £89.00 on rarelondon.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check rarelondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rare London discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rare London advertises on Facebook and Instagram and on Google, where its offers often run. Check rarelondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rare London?
Rare London sells on its own website, rarelondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rare London?
Gravity by Benchr records a company based in Liverpool, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2002, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rare London growing?
Not at the moment. Gravity by Benchr estimates about 39,700 visits to rarelondon.com in September 2026, down 33% in a month and down 46% over three months. Rare London ranks #1,196 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rare London use?
Gravity by Benchr identifies rarelondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rare London's ad budget?
Gravity by Benchr does not publish a spend figure for Rare London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Rare London ranks #1,196 of 19,668 by estimated traffic. Its closest competitors on the same market are VSPR, The Pretty Dress Company, Scarlett & Jo, HOPE & IVY, Lace & Beads. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rare London.