Brand page · Clothing · United Kingdom
Scarlett & Jo: 84.9k visits a month, 58 active Meta ads, Gravity score 553.
Scarlett & Jo — Scarlett & Jo is a UK-based plus-size occasion wear brand that specializes in high-quality dresses designed and made in the UK for sizes 12-32, featuring proprietary fit technologies like Advanced Fit Technology®, POWERFIT® Mesh, and MagicBand® waist-shaping construction. In September 2026 scarlettandjo.com drew an estimated 84.9k visits, up 64% on the month before. It ranks #621 of 19,668 Clothing brands in United Kingdom and holds a 4.2 Trustpilot rating over 72 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Scarlett & Jo is a UK-based plus-size occasion wear brand that specializes in high-quality dresses designed and made in the UK for sizes 12-32, featuring proprietary fit technologies like Advanced Fit Technology®, POWERFIT® Mesh, and MagicBand® waist-shaping construction.
01 · Traffic
How much traffic Scarlett & Jo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Scarlett & Jo drew an estimated 84.9k visits in September 2026, up 64% on the month before and up 57% over three months.
- Worldwide#107,922of 4.5m sites · Top 5%
- In United Kingdom#5,617of 192k sites · Top 5%
- Clothing, worldwide#10,346of 459,295 brands · Top 5%
- Clothing, United Kingdom#621of 19,668 brands · Top 5%
84.9k
estimated visits in September
1 mo ▲ +63.9%4 mo ▲ +57.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Scarlett & Jo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Scarlett & Jo holds 4.2 out of 5 on Trustpilot over 72 reviews, 8 of them in the last twelve months: 78% of customers give five stars and 18% one star. That volume places Scarlett & Jo in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Scarlett & Jo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Scarlett & Jo sells on Shopify, 84% of its catalogue in stock. The best seller is Jersey Leggings, at £22.00, followed by Verity Wine Ikat Print Maxi Gown and Isabelle Winter Pink Print Float Sleeve Maxi Dress.
#1Jersey LeggingsScarlett & Jo£22.00In stock
#2Verity Wine Ikat Print Maxi GownScarlett & Jo£95.00In stock
#3Isabelle Winter Pink Print Float Sleeve Maxi DressScarlett & Jo£95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Scarlett & Jo in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 85% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$125.74
- Currency
- GBP
04 · Ads
What Scarlett & Jo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Scarlett & Jo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Claudia Dark Green Peach Touch Jersey Knot Front DressScarlett & Jo6 Oct 2026image
default_collection_headlineScarlett & Jo2 Oct 2026image
default_collection_headlineScarlett & Jo1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Just Jo (Holding) Limitedverified
Text ad20 Oct 2026Just Jo (Holding) Limitedverified
Text ad20 Oct 2026Just Jo (Holding) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Scarlett & Jo.
The creators who tag @scarlettandjo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Scarlett & Jo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Scarlett & Jo among Clothing brands in United Kingdom. The closest is Lace & Beads, then HOPE & IVY, VSPR, The Pretty Dress Company, leelyuk, Rare London.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lace & Beadslaceandbeads.co.uk | |||||||
| HOPE & IVYhopeandivy.co.uk | |||||||
| VSPRvsprofficial.com | |||||||
| The Pretty Dress Companytheprettydresscompany.com | |||||||
| leelyukleely.co.uk | |||||||
| Rare Londonrarelondon.com |
07 · Company
The company behind Scarlett & Jo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Scarlett & Jo is a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2013. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2015, per LinkedIn
- Domain registered
- 28 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- scarlettandjo.com · Shopify · GBP
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Scarlett & Jo
What people ask Google about Scarlett & Jo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Scarlett & Jo legit?
According to Gravity by Benchr, Scarlett & Jo is a brand based in London, United Kingdom: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 24,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Scarlett & Jo?
Customers rate Scarlett & Jo 4.2 out of 5 on Trustpilot over 72 reviews, 8 of them in the last twelve months: 78% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Scarlett & Jo?
Scarlett & Jo is a UK-based plus-size occasion wear brand that specializes in high-quality dresses designed and made in the UK for sizes 12-32, featuring proprietary fit technologies like Advanced Fit Technology®, POWERFIT® Mesh, and MagicBand® waist-shaping construction. Gravity by Benchr classifies it under Clothing, with Dresses making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Scarlett & Jo expensive?
Scarlett & Jo's best seller, Jersey Leggings, sells £22.00 on scarlettandjo.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check scarlettandjo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Scarlett & Jo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Scarlett & Jo advertises on Facebook and Instagram and on Google, where its offers often run. Check scarlettandjo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Scarlett & Jo?
Scarlett & Jo sells on its own website, scarlettandjo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Scarlett & Jo?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2013, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Scarlett & Jo growing?
Yes. Gravity by Benchr estimates about 84,900 visits to scarlettandjo.com in September 2026, up 64% in a month and up 57% over three months. Scarlett & Jo ranks #621 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Scarlett & Jo use?
Gravity by Benchr identifies scarlettandjo.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Scarlett & Jo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Scarlett & Jo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Scarlett & Jo ranks #621 of 19,668 by estimated traffic. Its closest competitors on the same market are Lace & Beads, HOPE & IVY, VSPR, The Pretty Dress Company and leelyuk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Scarlett & Jo.