Brand page · Music & Sound Recordings · United Kingdom
Rarewaves: 713K visits a month, 11 active Meta ads, Gravity score 564.
Rarewaves — Rarewaves.com is an online retailer that sells entertainment and consumer products including vinyl, CD, DVD, Blu-ray, books, video games, electronics, and more. The company operates as a cross-border ecommerce seller with international shipping to over 200 countries. In September 2026 rarewaves.com drew an estimated 713K visits, down 14% on the month before. It ranks #2 of 1,175 Music & Sound Recordings brands in United Kingdom and holds a 4.2 Trustpilot rating over 15,362 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Music & Sound Recordings brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rarewaves.com is an online retailer that sells entertainment and consumer products including vinyl, CD, DVD, Blu-ray, books, video games, electronics, and more. The company operates as a cross-border ecommerce seller with international shipping to over 200 countries.
01 · Traffic
How much traffic Rarewaves gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rarewaves drew an estimated 713K visits in September 2026, down 14% on the month before and up 27% over three months.
- Worldwide#18,756of 4.5M sites · Top 1%
- In United Kingdom#774of 192K sites · Top 1%
- Music & Sound Recordings, worldwide#22of 14,068 brands · Top 1%
- Music & Sound Recordings, United Kingdom#2of 1,175 brands · Top 1%
713K
estimated visits in September
1 mo ▼ −13.6%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rarewaves.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rarewaves holds 4.2 out of 5 on Trustpilot over 15,362 reviews, 4,054 of them in the last twelve months: 72% of customers give five stars and 11% one star. That volume places Rarewaves in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Rarewaves scores 4.6 over 509 reviews.
Music Store DVD Store Book Store Discount Store Record Store CD Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rarewaves sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rarewaves sells on Shopify, 91% of its catalogue in stock. The best seller is Smiffys Deluxe Pirate Beard, Black, at £6.46, followed by Smiffys Deluxe Pirate Beard, Brown and Smiffys Chaplin Tash and Eyebrows, Black.
Smiffys Deluxe Pirate Beard, BlackRarewaves£6.46In stock
Smiffys Deluxe Pirate Beard, BrownRarewaves£6.46In stock
Smiffys Chaplin Tash and Eyebrows, BlackRarewaves£4.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Rarewaves in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$16.09
- Currency
- GBP
04 · Ads
What Rarewaves is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rarewaves runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Save on vinylRarewaves.com13 Oct 2026image
Rarewaves.comRarewaves.com13 Oct 2026image
Build Your CollectionRarewaves.com13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026RAREWAVES.COM LIMITEDverified
Image ad20 Oct 2026RAREWAVES.COM LIMITEDverified
Video ad20 Oct 2026RAREWAVES.COM LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rarewaves.
The creators who tag @rarewaves_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rarewaves_com on Instagram, led by Sarah 🍂 (14.9K followers, 5.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah 🍂@sarahscosycorner · 🇬🇧 GB | History culture education Creator | 14.9K | 5.5% | 1 | Tagged @rarewaves_com |
06 · Competitors according to Gravity
Who Rarewaves competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rarewaves among Music & Sound Recordings brands in United Kingdom. The closest is OLDIES.com, then grooves-inc.com, Surprise Castle, ReComparo.com, RareVinyl, Hitway.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OLDIES.comoldies.com | |||||||
| grooves-inc.comgrooves-inc.com | |||||||
| Surprise Castlesurprisecastle.com | |||||||
| ReComparo.comrecomparo.com | |||||||
| RareVinylrarevinyl.com | |||||||
| Hitwayhitway.cl |
07 · Company
The company behind Rarewaves.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rarewaves is a company based in Chiswick, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in April 2009. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Chiswick
- Founded
- 2005, per LinkedIn
- Domain registered
- 3 Apr 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rarewaves.com · Shopify · GBP
- Catalogue
- 1,350 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rarewaves
What people ask Google about Rarewaves.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rarewaves a legit company?
According to Gravity by Benchr, Rarewaves is a brand based in Chiswick, United Kingdom: its website has existed since April 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 9,818 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rarewaves?
Customers rate Rarewaves 4.2 out of 5 on Trustpilot over 15,362 reviews, 4,054 of them in the last twelve months: 72% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Rarewaves scores 4.6 over 509 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rarewaves?
Rarewaves.com is an online retailer that sells entertainment and consumer products including vinyl, CD, DVD, Blu-ray, books, video games, electronics, and more. The company operates as a cross-border ecommerce seller with international shipping to over 200 countries. Gravity by Benchr classifies it under Music & Sound Recordings. Source: Gravity by Benchr product classification, October 2026.
Rarewaves prices: how much is it?
Rarewaves' best seller, Smiffys Deluxe Pirate Beard, Black, sells £6.46 on rarewaves.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check rarewaves.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rarewaves have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rarewaves advertises on Facebook and Instagram and on Google, where its offers often run. Check rarewaves.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rarewaves?
Rarewaves sells on its own website, rarewaves.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rarewaves?
Gravity by Benchr records a company based in Chiswick, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2009, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rarewaves growing?
Yes. Gravity by Benchr estimates about 713,100 visits to rarewaves.com in September 2026, down 14% in a month and up 27% over three months. Rarewaves ranks #2 of 1,175 Music & Sound Recordings brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rarewaves use?
Gravity by Benchr identifies rarewaves.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rarewaves spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rarewaves on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in United Kingdom?
Among Music & Sound Recordings brands in United Kingdom in the Gravity by Benchr index, Rarewaves ranks #2 of 1,175 by estimated traffic. Its closest competitors on the same market are OLDIES.com, grooves-inc.com, Surprise Castle, ReComparo.com, RareVinyl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rarewaves.