Brand page · Books
Surprise Castle: 149K visits a month, 2 active Meta ads.
Surprise Castle — Surprise Castle is an online retailer that sells books, DVDs, Blu-rays, toys, collectibles, audio CDs, vinyls, video games, and electronics. In September 2026 surprisecastle.com drew an estimated 149K visits, up 33% on the month before. It ranks #63 of 9,015 Books brands and holds a 4.7 Trustpilot rating over 134 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Surprise Castle is an online retailer that sells books, DVDs, Blu-rays, toys, collectibles, audio CDs, vinyls, video games, and electronics.
01 · Traffic
How much traffic Surprise Castle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Surprise Castle drew an estimated 149K visits in September 2026, up 33% on the month before and up 35% over three months.
- Worldwide#67,067of 4.5M sites · Top 5%
- In United States#22,100of 1.2M sites · Top 5%
- Books, worldwide#710of 53,824 brands · Top 5%
- Books, United States#63of 9,015 brands · Top 1%
149K
estimated visits in September
1 mo ▲ +33.2%4 mo ▲ +34.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Surprise Castle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Surprise Castle holds 4.7 out of 5 on Trustpilot over 134 reviews, 86 of them in the last twelve months: 89% of customers give five stars and 4% one star. That volume places Surprise Castle in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
DVD Store Book Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Surprise Castle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Surprise Castle's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Surprise Castle in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Surprise Castle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Surprise Castle runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2026 (image, text).
🕷️ SPIDER-MAN GIVEAWAY! 🕷️ Want to win the Spider-Man 8-Movie Collection – Blu-ray + Digital? How to enter: 1️⃣ Follow @surprisecastleSurprise Castle6 Oct 2026image
POV: you just found the account that feeds your collector addiction 👀 Minecraft, Funko Pops, anime, vinyl, rare finds - Surprise Castle droSurprise Castle5 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad24 Apr 2026Surprise Castle Llcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Surprise Castle.
The creators who tag @surprisecastle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Surprise Castle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Surprise Castle among Books brands. The closest is Rarewaves, then grooves-inc.com, ReComparo.com, hmv.co.jp, Cărturești, booksamillion.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rarewavesrarewaves.com | |||||||
| grooves-inc.comgrooves-inc.com | |||||||
| ReComparo.comrecomparo.com | |||||||
| hmv.co.jphmv.co.jp | |||||||
| Cărtureșticarturesti.ro | |||||||
| booksamillion.combooksamillion.com |
07 · Company
The company behind Surprise Castle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Surprise Castle is an e-commerce brand, on a domain registered in February 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 25 Feb 2020
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- surprisecastle.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Surprise Castle
What people ask Google about Surprise Castle.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Surprise Castle a legit company?
According to Gravity by Benchr, Surprise Castle is a brand: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Surprise Castle?
Customers rate Surprise Castle 4.7 out of 5 on Trustpilot over 134 reviews, 86 of them in the last twelve months: 89% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Surprise Castle known for?
Surprise Castle is an online retailer that sells books, DVDs, Blu-rays, toys, collectibles, audio CDs, vinyls, video games, and electronics. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a Surprise Castle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Surprise Castle advertises on Facebook and Instagram and on Google, where its offers often run. Check surprisecastle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Surprise Castle?
Surprise Castle sells on its own website, surprisecastle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Surprise Castle?
Gravity by Benchr records a company, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Surprise Castle doing well?
Yes. Gravity by Benchr estimates about 149,100 visits to surprisecastle.com in September 2026, up 33% in a month and up 35% over three months. Surprise Castle ranks #63 of 9,015 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Surprise Castle use?
Gravity by Benchr identifies surprisecastle.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records.
What is Surprise Castle's ad budget?
Gravity by Benchr does not publish a spend figure for Surprise Castle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, Surprise Castle ranks #63 of 9,015 by estimated traffic. Its closest competitors on the same market are Rarewaves, grooves-inc.com, ReComparo.com, hmv.co.jp, Cărturești. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Surprise Castle.