Brand page · Clothing · United States
RAT BOI: 55.8k visits a month, 19 active Meta ads, Gravity score 727.
RAT BOI — RAT BOI is a female-owned fashion business specializing in ethically made apparel and accessories, offering small batch basics and ballet sets. In September 2026 ratboi.com drew an estimated 55.8k visits, down 17% on the month before. It ranks #2,544 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RAT BOI is a female-owned fashion business specializing in ethically made apparel and accessories, offering small batch basics and ballet sets.
01 · Traffic
How much traffic RAT BOI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RAT BOI drew an estimated 55.8k visits in September 2026, down 17% on the month before and up 14% over three months.
- Worldwide#154,658of 4.5m sites · Top 5%
- In United States#49,845of 1.2m sites · Top 5%
- Clothing, worldwide#14,927of 459,295 brands · Top 5%
- Clothing, United States#2,544of 97,158 brands · Top 5%
55.8k
estimated visits in September
1 mo ▼ −17.0%4 mo ▲ +13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RAT BOI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RAT BOI holds 3.4 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 80% of customers give five stars and 20% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RAT BOI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
RAT BOI sells on Shopify, 99% of its catalogue in stock. The best seller is SCOOP BACK CAMI IN ONYX, at US$48.00, followed by BALLET BOLERO IN ONYX and LINED CONTOUR TUBE TOP IN ONYX.
#1SCOOP BACK CAMI IN ONYXRAT BOIUS$48.00In stock
#2BALLET BOLERO IN ONYXRAT BOIUS$48.00In stock
#3LINED CONTOUR TUBE TOP IN ONYXRAT BOIUS$54.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places RAT BOI in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 92% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$78.00
- Currency
- USD
04 · Ads
What RAT BOI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RAT BOI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
default_collection_headlineRAT BOI16 Sept 2026image
Buttery Soft BasicsRAT BOI29 Aug 2026video
1930S BUTTERSCOTCH WEEKENDER DUFFEL BAGRAT BOI13 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about RAT BOI.
The creators who tag @ratboi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ratboi on Instagram, led by Cece Alana (41.4k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCece Alana@cecealana · 🇮🇩 ID | Photography visual arts Creator | 41.4k | 3.3% | 4 | Tagged @ratboi |
06 · Competitors according to Gravity
Who RAT BOI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RAT BOI among Clothing brands in United States. The closest is Gaui, then TNS, SwanSway, PENKO, ST33LE, Cherry Valentine.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gauishopgaui.com | |||||||
| TNStns.us | |||||||
| SwanSwayswanswaywear.com | |||||||
| PENKOpenkodesign.com | |||||||
| ST33LEst33lebrand.com | |||||||
| Cherry Valentineshopcherryvalentine.com |
07 · Company
The company behind RAT BOI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RAT BOI is a company based in Ventura, United States, on a domain registered in November 2018. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Ventura
- Founded
- Data not available
- Domain registered
- 14 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ratboi.com · Shopify · USD
- Catalogue
- 382 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RAT BOI
What people ask Google about RAT BOI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RAT BOI legit?
According to Gravity by Benchr, RAT BOI is a brand based in Ventura, United States: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 75,840 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does RAT BOI sell?
RAT BOI is a female-owned fashion business specializing in ethically made apparel and accessories, offering small batch basics and ballet sets. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does RAT BOI cost?
RAT BOI's best seller, SCOOP BACK CAMI IN ONYX, sells US$48.00 on ratboi.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check ratboi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
RAT BOI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RAT BOI advertises on Facebook and Instagram, where its offers often run. Check ratboi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RAT BOI?
RAT BOI sells on its own website, ratboi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns RAT BOI?
Gravity by Benchr records a company based in Ventura, United States, whose domain was registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is RAT BOI growing?
Yes. Gravity by Benchr estimates about 55,800 visits to ratboi.com in September 2026, down 17% in a month and up 14% over three months. RAT BOI ranks #2,544 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RAT BOI use?
Gravity by Benchr identifies ratboi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is RAT BOI's ad budget?
Gravity by Benchr does not publish a spend figure for RAT BOI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, RAT BOI ranks #2,544 of 97,158 by estimated traffic. Its closest competitors on the same market are Gaui, TNS, SwanSway, PENKO and ST33LE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RAT BOI.