Brand page · Outdoor Recreation
Woodlore traffic, ads & competitors 33.1k visits a month, 1 active Meta ads.
Woodlore — Woodlore Limited is a company that sells bushcraft equipment including knives, axes, outdoor clothing, and gear, as well as offering courses with Ray Mears and the Woodlore team. In September 2026 raymears.com drew an estimated 33.1k visits, up 13% on the month before. It ranks #280 of 3,414 Outdoor Recreation brands and holds a 4.8 Trustpilot rating over 72 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Woodlore Limited is a company that sells bushcraft equipment including knives, axes, outdoor clothing, and gear, as well as offering courses with Ray Mears and the Woodlore team.
01 · Traffic
Woodlore website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woodlore drew an estimated 33.1k visits in September 2026, up 13% on the month before and up 26% over three months.
- Worldwide#241,785of 4.5m sites · Top 10%
- In United Kingdom#12,618of 192k sites · Top 10%
- Outdoor Recreation, worldwide#5,614of 101,136 brands · Top 10%
- Outdoor Recreation, United Kingdom#280of 3,414 brands · Top 10%
33.1k
estimated visits in September
1 mo ▲ +13.0%4 mo ▲ +25.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Woodlore reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woodlore holds 4.8 out of 5 on Trustpilot over 72 reviews, 1 of them in the last twelve months: 92% of customers give five stars and 6% one star. That volume places Woodlore in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Recreational and Vacation Camps Class Outlet Mall Wood Working Class
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Woodlore best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Woodlore sells on Shopify, 78% of its catalogue in stock. The best seller is Body Cooler, at £12.50, followed by Noble Wilde Beanie and Uncle Bill's Sliver Gripper Tweezers.
#1Body CoolerWoodlore£12.50In stock
#2Noble Wilde BeanieWoodlore£32.00In stock
#3Uncle Bill's Sliver Gripper TweezersWoodlore£7.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Woodlore in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 77% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$191.87
- Currency
- GBP
04 · Ads
Woodlore ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woodlore runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2025 (image, text).
Arctic Bushcraft in the Northern Forest with Ray MearsRay Mears & Woodlore Limited6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad4 Mar 2026Woodlore Limitedverified
Text ad4 Mar 2026Woodlore Limitedverified
Image ad3 Mar 2026Woodlore Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Woodlore influencers
The creators who tag @raymearsandwoodlore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @raymearsandwoodlore on Instagram, led by Steven 🇺🇸 🏴 🇬🇧 (26.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteven 🇺🇸 🏴 🇬🇧@outofeden_bushcraft · 🇬🇧 GB | Travel tourism exploration Creator | 26.9k | 0.4% | 2 | Tagged @raymearsandwoodlore |
06 · Competitors according to Gravity
Woodlore competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woodlore among Outdoor Recreation brands. The closest is trekkinghaus.com, then UltimateDirection, sierradesigns.com, GORNIK.SI, Nordisk Company, instinct-rando.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| trekkinghaus.comtrekkinghaus.com | |||||||
| UltimateDirectionultimatedirection.co.za | |||||||
| sierradesigns.comsierradesigns.com | |||||||
| GORNIK.SIgornik.si | |||||||
| Nordisk Companyda.nordisk.eu | |||||||
| instinct-rando.cominstinct-rando.com |
07 · Company
Who is behind Woodlore?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woodlore is an e-commerce brand, on a domain registered in October 1999. It employs about 4 people.
- Domain registered
- 7 Oct 1999
- Employees
- 4 on LinkedIn
- Own store
- raymears.com · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woodlore
What people ask Google about Woodlore.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woodlore a legit company?
According to Gravity by Benchr, Woodlore is a brand: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 9,891 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Woodlore reviews
Customers rate Woodlore 4.8 out of 5 on Trustpilot over 72 reviews, 1 of them in the last twelve months: 92% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Woodlore known for?
Woodlore Limited is a company that sells bushcraft equipment including knives, axes, outdoor clothing, and gear, as well as offering courses with Ray Mears and the Woodlore team. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Woodlore cost?
Woodlore's best seller, Body Cooler, sells £12.50 on raymears.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check raymears.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Woodlore promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Woodlore advertises on Facebook and Instagram and on Google, where its offers often run. Check raymears.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Woodlore?
Woodlore sells on its own website, raymears.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Woodlore?
Gravity by Benchr records a company, whose domain was registered in 1999, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Woodlore growing?
Yes. Gravity by Benchr estimates about 33,100 visits to raymears.com in September 2026, up 13% in a month and up 26% over three months. Woodlore ranks #280 of 3,414 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Woodlore use?
Gravity by Benchr identifies raymears.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is Woodlore's ad budget?
Gravity by Benchr does not publish a spend figure for Woodlore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Woodlore ranks #280 of 3,414 by estimated traffic. Its closest competitors on the same market are trekkinghaus.com, UltimateDirection, sierradesigns.com, GORNIK.SI and Nordisk Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woodlore.