Brand page · Fitness & General Exercise Equipment · Netherlands

Rayofi Top 5% worldwide Top 5% in Netherlands Top 5% in Fitness & General Exercise Equipment Top 10% in Fitness & General Exercise Equipment in Netherlands
rayofi.com·🇳🇱 Groningen, Netherlands· Shopify·Since 2023

Rayofi: 48.7k visits a month, 178 active Meta ads, Gravity score 622.

Rayofi — Rayofi is a brand that sells portable digital resistance trainers and home gym equipment for strength training. In September 2026 rayofi.com drew an estimated 48.7k visits, up 29% on the month before. It ranks #125 of 1,967 Fitness & General Exercise Equipment brands in Netherlands and holds a 4.7 Trustpilot rating over 30 reviews.

rayofi.com@rayofisports 5kFacebookTrustpilot 4.7Meta Ad Library 178

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
48.7k
+29% vs. August 2026
Instagram followers
5k
189 posts · @rayofisports
Trustpilot
4.7
30 reviews · 30 in 12 months
Meta ads
178
active · on Google since 2025
Products
100%
in stock · 8 collections
Rank in United States
#125
of 1,967 in Fitness & General Exercise Equipment
LinkedIn
—
Data not available
Earned media value
€1.2k
per month, Instagram

Gravity score

622/ 1000 · 9 of 10 indicators rated
Brand Power601
Momentum589
Performance676

Percentiles within 17 peers: Fitness & General Exercise Equipment brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Rayofi is a brand that sells portable digital resistance trainers and home gym equipment for strength training.

01 · Traffic

How much traffic Rayofi gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rayofi drew an estimated 48.7k visits in September 2026, up 29% on the month before and down 2% over three months.

  • Worldwide#174,112of 4.5m sites · Top 5%
  • In United States#55,709of 1.2m sites · Top 5%
  • Fitness & General Exercise Equipment, worldwide#542of 11,219 brands · Top 5%
  • Fitness & General Exercise Equipment, United States#125of 1,967 brands · Top 10%
Monthly visitssource Sept 2026

48.7k

estimated visits in September

1 mo ▲ +28.6%4 mo ▼ −2.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Rayofi.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rayofi holds 4.7 out of 5 on Trustpilot over 30 reviews, 30 of them in the last twelve months: 100% of customers give five stars and 0% one star. That volume places Rayofi in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.7TrustScore · 30 reviews · 30 in 12 months
Top 50% review volumeTop 20% rating quality
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Fitness Equipment Wholesaler Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Rayofi sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rayofi sells on Shopify, 100% of its catalogue in stock. The best seller is Go-Tone Pro, at €329.00, followed by SwimComm (includes headset and transmitter) and Dual Go-Tone Portable Gym Machine Bundle.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Weight Lifting21%
Audio Components10%
Cables10%
Brackets & Reinforcement Braces7%

Share of the catalogue by product family.

Activity mixdominant: Fitness & General Exercise Equipment
Fitness & General Exercise Equipment34%
Electronics Accessories17%
Audio10%
Hardware Accessories7%
Outdoor Recreation7%

The dominant category places Rayofi in its comparison group.

Prices and ratingsstore data
Average rating
4.20 / 5
Rated products
38% of the catalogue
In stock
100%
Upper price quartile
US$161.94
Currency
EUR

05 · Influencers

Who talks about Rayofi.

The creators who tag @rayofisports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @rayofisports on Instagram, led by Tim Kroeger | Luxury Wellness Travel | Bangkok (45.7k followers, 0.2% engagement).

Influencersaccounts tagging @rayofisports · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTim Kroeger | Luxury Wellness Travel | Bangkok@universal_traveller · 🇹🇭 THTravel tourism exploration Creator45.7k0.2%1Tagged @rayofisports
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Rayofi competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rayofi among Fitness & General Exercise Equipment brands in Netherlands. The closest is Barbelts, then LIONINSIDE, Moov, GoldenGrip, DreaverSE, Gouden Grip.

CompetitorsFitness & General Exercise Equipment · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Barbeltsbarbelts.com
LIONINSIDElioninside.nl
Moovmoovmore.com
GoldenGripgoldengrip.com
DreaverSEdreaver.se
Gouden Gripgoudengrip.nl
Competitors Gravity finds for Rayofi. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rayofi with Barbelts

07 · Company

The company behind Rayofi.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rayofi is a company based in Groningen, Netherlands, on a domain registered in April 2023.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands · Groningen
Founded
Data not available
Domain registered
27 Apr 2023
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
rayofi.com · Shopify · EUR
Catalogue
8 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rayofi

What people ask Google about Rayofi.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rayofi legit or a scam?

According to Gravity by Benchr, Rayofi is a brand based in Groningen, Netherlands: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 4,966 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Rayofi?

Customers rate Rayofi 4.7 out of 5 on Trustpilot over 30 reviews, 30 of them in the last twelve months: 100% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Rayofi sell?

Rayofi is a brand that sells portable digital resistance trainers and home gym equipment for strength training. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Rayofi cost?

Rayofi's best seller, Go-Tone Pro, sells €329.00 on rayofi.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check rayofi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Rayofi promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Rayofi advertises on Facebook and Instagram and on Google, where its offers often run. Check rayofi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Rayofi?

Rayofi sells on its own website, rayofi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Rayofi?

Gravity by Benchr records a company based in Groningen, Netherlands, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Rayofi growing?

Not at the moment. Gravity by Benchr estimates about 48,700 visits to rayofi.com in September 2026, up 29% in a month and down 2% over three months. Rayofi ranks #125 of 1,967 Fitness & General Exercise Equipment brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rayofi use?

Gravity by Benchr identifies rayofi.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Rayofi spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Rayofi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Fitness & General Exercise Equipment brands in Netherlands?

Among Fitness & General Exercise Equipment brands in Netherlands in the Gravity by Benchr index, Rayofi ranks #125 of 1,967 by estimated traffic. Its closest competitors on the same market are Barbelts, LIONINSIDE, Moov, GoldenGrip and DreaverSE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rayofi.