Brand page · Clothing · Australia
RB Sellars traffic, ads & competitors 103k visits a month, 377 active Meta ads, Gravity score 671.
RB Sellars — RB Sellars is an Australian brand that sells workwear and clothing inspired by rural Australian life, including workshirts, tops, bottoms, outerwear and accessories for men, women and kids. In September 2026 rbsellars.com.au drew an estimated 103k visits, down 34% on the month before. It ranks #323 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RB Sellars is an Australian brand that sells workwear and clothing inspired by rural Australian life, including workshirts, tops, bottoms, outerwear and accessories for men, women and kids.
01 · Traffic
RB Sellars website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RB Sellars drew an estimated 103k visits in September 2026, down 34% on the month before and down 10% over three months.
- Worldwide#91,457of 4.5m sites · Top 5%
- In Australia#2,037of 105k sites · Top 5%
- Clothing, worldwide#8,680of 459,295 brands · Top 5%
- Clothing, Australia#323of 12,275 brands · Top 5%
103k
estimated visits in September
1 mo ▼ −34.2%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
RB Sellars reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RB Sellars holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Fashion Accessories Store Clothing Store Bag Shop Handbags Shop Bags and Luggage Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
RB Sellars best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
RB Sellars sells on Shopify, 67% of its catalogue in stock. The best seller is Trentham Jumper, at A$79.95, followed by Women's Rugger and Men's Rugger.
#1Trentham JumperRB SellarsA$79.95In stock
#2Women's RuggerRB SellarsA$49.95In stock
#3Men's RuggerRB SellarsA$49.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places RB Sellars in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 75% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$55.76
- Currency
- AUD
04 · Ads
RB Sellars ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RB Sellars runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Your New Favourite Pair of JeansRB Sellars7 Oct 2026image
RB SellarsRB Sellars6 Oct 2026image
Summer just got a whole lot betterRB Sellars6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PROPEL GROUP PTY LTDverified
Image ad20 Oct 2026PROPEL GROUP PTY LTDverified
Image ad20 Oct 2026PROPEL GROUP PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
RB Sellars influencers
The creators who tag @rb_sellars on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rb_sellars on Instagram, led by Darcy Robinson (19.6k followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDarcy Robinson@darcy_rob · 🇺🇸 US | Pets nature Creator | 19.6k | 6.6% | 5 | Tagged @rb_sellars |
06 · Competitors according to Gravity
RB Sellars competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RB Sellars among Clothing brands in Australia. The closest is Black Pepper, then Oli., WNDRR, Nena And Pasadena, KHRMA, Electric Witch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Black Pepperblackpepper.com.au | |||||||
| Oli.oliclothing.com | |||||||
| WNDRRwndrr.com | |||||||
| Nena And Pasadenanenaandpasadena.com | |||||||
| KHRMAkhrma.com | |||||||
| Electric Witchelectricwitch.co |
07 · Company
Who is behind RB Sellars?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RB Sellars is a company based in North Geelong, Australia, founded in 1996 according to LinkedIn. It employs about 72 people.
- Entity country
- 🇦🇺 Australia · North Geelong
- Founded
- 1996, per LinkedIn
- Status
- Operating
- Employees
- 72 on LinkedIn
- Own store
- rbsellars.com.au · Shopify · AUD
- Catalogue
- 993 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RB Sellars
What people ask Google about RB Sellars.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RB Sellars legit or a scam?
According to Gravity by Benchr, RB Sellars is a brand based in North Geelong, Australia: it sells on a Shopify store, it employs 72 people on LinkedIn, it has 101,172 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is RB Sellars known for?
RB Sellars is an Australian brand that sells workwear and clothing inspired by rural Australian life, including workshirts, tops, bottoms, outerwear and accessories for men, women and kids. Gravity by Benchr classifies it under Clothing, with Clothing making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is RB Sellars expensive?
RB Sellars' best seller, Trentham Jumper, sells A$79.95 on rbsellars.com.au. 67% of the catalogue is in stock. Gravity does not track prices daily: check rbsellars.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
RB Sellars promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RB Sellars advertises on Facebook and Instagram and on Google, where its offers often run. Check rbsellars.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RB Sellars?
RB Sellars sells on its own website, rbsellars.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind RB Sellars?
Gravity by Benchr records a company based in North Geelong, Australia, founded in 1996 according to LinkedIn, with 72 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is RB Sellars doing well?
Not at the moment. Gravity by Benchr estimates about 103,000 visits to rbsellars.com.au in September 2026, down 34% in a month and down 10% over three months. RB Sellars ranks #323 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RB Sellars use?
Gravity by Benchr identifies rbsellars.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does RB Sellars spend on Meta ads?
Gravity by Benchr does not publish a spend figure for RB Sellars on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, RB Sellars ranks #323 of 12,275 by estimated traffic. Its closest competitors on the same market are Black Pepper, Oli., WNDRR, Nena And Pasadena and KHRMA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RB Sellars.