Brand page · Australia
rebel: 5.7m visits a month, 55 active Meta ads.
rebel — Rebel is Australia's leading sports retailer, offering a wide range of sporting goods, equipment, and apparel across fitness, outdoor, and team sports. In September 2026 rebelsport.com.au drew an estimated 5.7m visits, down 16% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Rebel is Australia's leading sports retailer, offering a wide range of sporting goods, equipment, and apparel across fitness, outdoor, and team sports.
01 · Traffic
How much traffic rebel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rebel drew an estimated 5.7m visits in September 2026, down 16% on the month before and down 22% over three months.
- Worldwide#3,015of 4.5m sites · Top 1%
- In Australia#49of 105k sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
5.7m
estimated visits in September
1 mo ▼ −16.1%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rebel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rebel holds 1.9 out of 5 on Trustpilot over 157 reviews, 15 of them in the last twelve months: 17% of customers give five stars and 68% one star. That volume places rebel in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store Shoe Store Sportswear Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rebel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read rebel's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places rebel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What rebel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rebel runs Meta ads on Facebook, Instagram.
Spend & Scorerebel sport13 Oct 2026video
Spend & Scorerebel sport13 Oct 2026image
Salomon Gravel Runningrebel sport13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about rebel.
The creators who tag @rebelsport on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rebelsport on Instagram, led by Brodie Croft (27.1k followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrodie Croft@brodiecroft_7 · 🇦🇺 AU | Fitness sport bodybuilding Creator | 27.1k | 4.0% | 4 | Tagged @rebelsport |
06 · Competitors according to Gravity
Who rebel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rebel. The closest is Jim Kidd Sports, then Extra Sports, champssports.com, Sparta, INTERSPORT, forumsport.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jim Kidd Sportsjimkiddsports.com.au | |||||||
| Extra Sportsextrasports.com | |||||||
| champssports.comchampssports.com | |||||||
| Spartasparta.cl | |||||||
| INTERSPORTintersport.bg | |||||||
| forumsport.comforumsport.com |
07 · Company
The company behind rebel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rebel is a company based in Australia, founded in 1985 according to LinkedIn. It employs about 2,521 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1985, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,521 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rebelsport.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rebel
What people ask Google about rebel.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rebel legit or a scam?
According to Gravity by Benchr, rebel is a brand based in Australia: it employs 2,521 people on LinkedIn, it has 215,462 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
rebel reviews
Customers rate rebel 1.9 out of 5 on Trustpilot over 157 reviews, 15 of them in the last twelve months: 17% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is rebel known for?
Rebel is Australia's leading sports retailer, offering a wide range of sporting goods, equipment, and apparel across fitness, outdoor, and team sports. Source: Gravity by Benchr product classification.
rebel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: rebel advertises on Facebook and Instagram, where its offers often run. Check rebelsport.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind rebel?
Gravity by Benchr records a company based in Australia, founded in 1985 according to LinkedIn, with 2,521 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is rebel growing?
Not at the moment. Gravity by Benchr estimates about 5,742,300 visits to rebelsport.com.au in September 2026, down 16% in a month and down 22% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does rebel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for rebel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rebel.