Brand page · Clothing · New Zealand
Red Rat traffic, ads & competitors 86.4k visits a month, 254 active Meta ads, Gravity score 692.
Red Rat — Red Rat Clothing Limited is a New Zealand-based urban clothing and streetwear retailer that stocks major brands like adidas, Converse, New Era, Dickies and more. In September 2026 redrat.co.nz drew an estimated 86.4k visits, down 7% on the month before. It ranks #44 of 2,191 Clothing brands in New Zealand and holds a 4.6 Trustpilot rating over 3,549 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Red Rat Clothing Limited is a New Zealand-based urban clothing and streetwear retailer that stocks major brands like adidas, Converse, New Era, Dickies and more.
01 · Traffic
Red Rat website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Red Rat drew an estimated 86.4k visits in September 2026, down 7% on the month before and up 18% over three months.
- Worldwide#106,310of 4.5m sites · Top 5%
- In New Zealand#381of 26.3k sites · Top 5%
- Clothing, worldwide#10,197of 459,295 brands · Top 5%
- Clothing, New Zealand#44of 2,191 brands · Top 5%
86.4k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Red Rat reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Red Rat holds 4.6 out of 5 on Trustpilot over 3,549 reviews, 1,044 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Red Rat in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Shoe Store Streetwear Store Clothing Store Children's Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Red Rat best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Red Rat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Red Rat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Red Rat ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Red Rat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
New Era Mlb 9fifty Los Angeles Dodgers Mlb Cooperstown Snapback Cap in MultiRed Rat Clothing6 Oct 2026image
BOGO 50% Off - Pacific DynastyRed Rat Clothing6 Oct 2026image
BOGO Free - sans Ease ShortsRed Rat Clothing5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Red Rat Clothing Limitedverified
Image ad21 Oct 2026Red Rat Clothing Limitedverified
Image ad21 Oct 2026Red Rat Clothing Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Red Rat influencers
The creators who tag @redratclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @redratclothing on Instagram, led by Oscar Remihana (22.6k followers, 14.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOscar Remihana@ozremihana · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 22.6k | 14.3% | 1 | Tagged @redratclothing |
06 · Competitors according to Gravity
Red Rat competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Red Rat among Clothing brands in New Zealand. The closest is maufeitio.pt, then ryses.de, Symbol, evolveclothing.com, Altershops, VIC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| maufeitio.ptmaufeitio.pt | |||||||
| ryses.deryses.de | |||||||
| Symbolsymbol.fashion | |||||||
| evolveclothing.comevolveclothing.com | |||||||
| Altershopsaltershops.gr | |||||||
| VICvic.no |
07 · Company
Who is behind Red Rat?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Red Rat is a company based in New Zealand, founded in 2002 according to LinkedIn, on a domain registered in November 2005. It employs about 65 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2002, per LinkedIn
- Domain registered
- 23 Nov 2005
- Employees
- 65 on LinkedIn
- Own store
- redrat.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Red Rat
What people ask Google about Red Rat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Red Rat legit or a scam?
According to Gravity by Benchr, Red Rat is a brand based in New Zealand: its website has existed since November 2005, its Trustpilot profile is claimed by the brand, it employs 65 people on LinkedIn, it has 20,021 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Red Rat reviews: is it worth it?
Customers rate Red Rat 4.6 out of 5 on Trustpilot over 3,549 reviews, 1,044 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Red Rat sell?
Red Rat Clothing Limited is a New Zealand-based urban clothing and streetwear retailer that stocks major brands like adidas, Converse, New Era, Dickies and more. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Red Rat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Red Rat advertises on Facebook and Instagram and on Google, where its offers often run. Check redrat.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Red Rat?
Gravity by Benchr records a company based in New Zealand, founded in 2002 according to LinkedIn, on a domain registered in 2005, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Red Rat doing well?
Yes. Gravity by Benchr estimates about 86,400 visits to redrat.co.nz in September 2026, down 7% in a month and up 18% over three months. Red Rat ranks #44 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Red Rat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Red Rat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Red Rat ranks #44 of 2,191 by estimated traffic. Its closest competitors on the same market are maufeitio.pt, ryses.de, Symbol, evolveclothing.com and Altershops. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Red Rat.