Brand page · Personal Care · United Kingdom
REEF traffic, ads & competitors 41k visits a month, 9 active Meta ads, Gravity score 676.
REEF — REEF Perfumes UK is a fragrance brand that creates perfumes inspired by Oriental scents, blending Arabian ingredients with modern craftsmanship to offer captivating scents for all. In September 2026 reefperfumes.co.uk drew an estimated 41k visits, up 50% on the month before. It ranks #449 of 8,226 Personal Care brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
REEF Perfumes UK is a fragrance brand that creates perfumes inspired by Oriental scents, blending Arabian ingredients with modern craftsmanship to offer captivating scents for all.
01 · Traffic
REEF website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
REEF drew an estimated 41k visits in September 2026, up 50% on the month before and up 13% over three months.
- Worldwide#201,497of 4.5m sites · Top 5%
- In United Kingdom#10,577of 192k sites · Top 10%
- Personal Care, worldwide#10,268of 215,119 brands · Top 5%
- Personal Care, United Kingdom#449of 8,226 brands · Top 10%
41k
estimated visits in September
1 mo ▲ +50.5%4 mo ▲ +12.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
REEF reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
REEF holds 3.5 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Beauty Product Supplier Cosmetics and Perfumes Supplier Perfume Store Cosmetics Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
REEF best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
REEF sells on Shopify, 46% of its catalogue in stock. The best seller is REEF 33 EDP 100ml Classic Perfume, at £74.99, followed by Arabs of Obaiah EDP 100ml Perfume and REEF 19 EDP 100ml Classic Perfume.
#1REEF 33 EDP 100ml Classic PerfumeREEF£74.99In stock
#2Arabs of Obaiah EDP 100ml PerfumeREEF£74.99In stock
#3REEF 19 EDP 100ml Classic PerfumeREEF£74.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places REEF in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 78% of the catalogue
- In stock
- 46%
- Upper price quartile
- US$99.25
- Currency
- GBP
04 · Ads
REEF ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
REEF runs Meta ads on Facebook, Instagram, Audience Network, Threads.
Build your bundleREEF Perfumes UK7 Oct 2026image
Build Your Bundle: Buy 2 Get 1 Free on PerfumesREEF Perfumes UK5 Oct 2026image
Build your bundleREEF Perfumes UK5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
REEF influencers
The creators who tag @reefperfumesuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @reefperfumesuk on Instagram, led by Bushra Munir 🌸 | Fragrance & Beauty (91.6k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBushra Munir 🌸 | Fragrance & Beauty@bushra_munir__ · 🇵🇰 PK | Beauty cosmetics skincare Creator | 91.6k | 1.1% | 1 | Tagged @reefperfumesuk |
06 · Competitors according to Gravity
REEF competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for REEF among Personal Care brands in the United Kingdom. The closest is Omorovicza, then AVANT, Omorovicza, JORUM STUDIO, gloved.co.uk, Image Skincare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Omoroviczaomorovicza.co.uk | |||||||
| AVANTavant-skincare.com | |||||||
| Omoroviczaomorovicza.eu | |||||||
| JORUM STUDIOjorumstudio.com | |||||||
| gloved.co.ukgloved.co.uk | |||||||
| Image Skincareimageskincare.co.uk |
07 · Company
Who is behind REEF?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
REEF is a company based in Blackburn, United Kingdom, on a domain registered in September 2023.
- Entity country
- 🇬🇧 United Kingdom · Blackburn
- Domain registered
- 27 Sept 2023
- Own store
- reefperfumes.co.uk · Shopify · GBP
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about REEF
What people ask Google about REEF.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is REEF legit or a scam?
According to Gravity by Benchr, REEF is a brand based in Blackburn, United Kingdom: its website has existed since September 2023, it sells on a Shopify store, it has 9,128 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does REEF sell?
REEF Perfumes UK is a fragrance brand that creates perfumes inspired by Oriental scents, blending Arabian ingredients with modern craftsmanship to offer captivating scents for all. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is REEF expensive?
REEF's best seller, REEF 33 EDP 100ml Classic Perfume, sells £74.99 on reefperfumes.co.uk. 46% of the catalogue is in stock. Gravity does not track prices daily: check reefperfumes.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does REEF have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: REEF advertises on Facebook and Instagram, where its offers often run. Check reefperfumes.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy REEF?
REEF sells on its own website, reefperfumes.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns REEF?
Gravity by Benchr records a company based in Blackburn, United Kingdom, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is REEF growing?
Yes. Gravity by Benchr estimates about 41,000 visits to reefperfumes.co.uk in September 2026, up 50% in a month and up 13% over three months. REEF ranks #449 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does REEF use?
Gravity by Benchr identifies reefperfumes.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is REEF's ad budget?
Gravity by Benchr does not publish a spend figure for REEF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, REEF ranks #449 of 8,226 by estimated traffic. Its closest competitors on the same market are Omorovicza, AVANT, Omorovicza, JORUM STUDIO and gloved.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with REEF.