Brand page · Household Supplies · United States
Reel: 45.7k visits a month, 13 active Meta ads, Gravity score 639.
Reel — Reel is a US-based company that sells premium, tree-free paper products including toilet paper, paper towels, and other household essentials made from bamboo and recycled materials. In September 2026 reelpaper.com drew an estimated 45.7k visits, down 18% on the month before. It ranks #131 of 3,739 Household Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 127 peers: Household Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Reel is a US-based company that sells premium, tree-free paper products including toilet paper, paper towels, and other household essentials made from bamboo and recycled materials.
01 · Traffic
How much traffic Reel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Reel drew an estimated 45.7k visits in September 2026, down 18% on the month before and down 5% over three months.
- Worldwide#183,635of 4.5m sites · Top 5%
- In United States#58,657of 1.2m sites · Top 5%
- Household Supplies, worldwide#810of 30,320 brands · Top 5%
- Household Supplies, United States#131of 3,739 brands · Top 5%
45.7k
estimated visits in September
1 mo ▼ −18.1%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Reel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Reel holds 3.4 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Home Services
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Reel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Reel sells on Shopify, 100% of its catalogue in stock. The best seller is Reel Bamboo Toilet Paper (24-ct), at US$43.99, followed by Reel Recycled Paper Towels and Reel Bamboo Toilet Paper (48-ct).
#1Reel Bamboo Toilet Paper (24-ct)ReelUS$43.99In stock
#2Reel Recycled Paper TowelsReelUS$49.99In stock
#3Reel Bamboo Toilet Paper (48-ct)ReelUS$82.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Reel in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What Reel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Reel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Delivered Free. Cancel Anytime.Reel Paper7 Oct 2026image
Don't Forget The TP.Reel Paper7 Oct 2026image
Rethink Your RollReel Paper29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Reel Products, Inc.verified
Text ad20 Oct 2026Reel Products, Inc.verified
Text ad20 Oct 2026Reel Products, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Reel.
The creators who tag @reelpaper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @reelpaper on Instagram, led by Wefunder (20.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWefunder@wefunder · 🇺🇸 US | Finance stock crypto Creator | 20.6k | 0.6% | 1 | Tagged @reelpaper |
06 · Competitors according to Gravity
Who Reel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Reel among Household Supplies brands in United States. The closest is Pat Mist Fabric Wrinkle Remover, then Save Trees, Aion Products, Naptec Paper, MODERN LYFE, Smart Sheep.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pat Mist Fabric Wrinkle Removerpatmist.com | |||||||
| Save Treessavetrees.co | |||||||
| Aion Productsaion-products.com | |||||||
| Naptec Papernaptecpaper.com | |||||||
| MODERN LYFEmodernlyfe.com | |||||||
| Smart Sheepsmartsheepdryerballs.com |
07 · Company
The company behind Reel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Reel is a company based in Santa Monica, United States, founded in 2018 according to LinkedIn, on a domain registered in September 2004. It employs about 24 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Monica
- Founded
- 2018, per LinkedIn
- Domain registered
- 19 Sept 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- reelpaper.com · Shopify · USD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Reel
What people ask Google about Reel.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Reel a legit company?
According to Gravity by Benchr, Reel is a brand based in Santa Monica, United States: its website has existed since September 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 43,103 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Reel?
Reel is a US-based company that sells premium, tree-free paper products including toilet paper, paper towels, and other household essentials made from bamboo and recycled materials. Gravity by Benchr classifies it under Household Supplies, with Household Paper Products making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Reel cost?
Reel's best seller, Reel Bamboo Toilet Paper (24-ct), sells US$43.99 on reelpaper.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check reelpaper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Reel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Reel advertises on Facebook and Instagram and on Google, where its offers often run. Check reelpaper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Reel?
Reel sells on its own website, reelpaper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Reel?
Gravity by Benchr records a company based in Santa Monica, United States, founded in 2018 according to LinkedIn, on a domain registered in 2004, with 24 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Reel doing well?
Not at the moment. Gravity by Benchr estimates about 45,700 visits to reelpaper.com in September 2026, down 18% in a month and down 5% over three months. Reel ranks #131 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Reel use?
Gravity by Benchr identifies reelpaper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Reel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Reel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, Reel ranks #131 of 3,739 by estimated traffic. Its closest competitors on the same market are Pat Mist Fabric Wrinkle Remover, Save Trees, Aion Products, Naptec Paper and MODERN LYFE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Reel.