Brand page · Personal Care · France
Reflet: 31.4k visits a month, 159 active Meta ads, Gravity score 700.
Reflet — Reflet is a French brand of cosmetic care products for all men, with French, natural and organic ingredients. In September 2026 reflet.store drew an estimated 31.4k visits, up 86% on the month before. It ranks #216 of 3,383 Personal Care brands in France and holds a 4.6 Trustpilot rating over 163 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Reflet is a French brand of cosmetic care products for all men, with French, natural and organic ingredients.
01 · Traffic
How much traffic Reflet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Reflet drew an estimated 31.4k visits in September 2026, up 86% on the month before and up 12% over three months.
- Worldwide#253,021of 4.5m sites · Top 10%
- In France#8,555of 166k sites · Top 10%
- Personal Care, worldwide#12,898of 215,119 brands · Top 10%
- Personal Care, France#216of 3,383 brands · Top 10%
31.4k
estimated visits in September
1 mo ▲ +86.5%4 mo ▲ +12.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Reflet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Reflet holds 4.6 out of 5 on Trustpilot over 163 reviews, 90 of them in the last twelve months: 81% of customers give five stars and 2% one star. That volume places Reflet in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Reflet scores 4.4 over 35 reviews.
Cosmetic Products Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Reflet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Reflet sells on Shopify, 92% of its catalogue in stock. The best seller is Rituel Hydratant Peau Nette, at €61.00, followed by Lait Nettoyant à L'Argile Bleue and Rituel Peau nette & Belle Barbe.
#1Rituel Hydratant Peau NetteReflet€61.00In stock
#2Lait Nettoyant à L'Argile BleueReflet€28.00In stock
#3Rituel Peau nette & Belle BarbeReflet€85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Reflet in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 92% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$75.04
- Currency
- EUR
04 · Ads
What Reflet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Reflet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Peau clean = confiance en +Reflet.cosmétique7 Oct 2026video
Peau clean = confiance en +Reflet.cosmétique7 Oct 2026image
Peau clean = confiance en +Reflet.cosmétique7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NAIA FINANCEMENTverified
Text ad21 Oct 2026NAIA FINANCEMENTverified
Text ad18 Oct 2026NAIA FINANCEMENTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Reflet.
The creators who tag @reflet.officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @reflet.officiel on Instagram, led by Dricky (14.7k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDricky@drecques · 🇫🇷 FR | Beauty cosmetics skincare Creator | 14.7k | 4.1% | 1 | Tagged @reflet.officiel |
06 · Competitors according to Gravity
Who Reflet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Reflet among Personal Care brands in France. The closest is ARGOLD, then Skale Cosmetics, LUMEOR BEAUTY, GLASH, ROWSE, IOMA Paris.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ARGOLDargold.fr | |||||||
| Skale Cosmeticsskalecosmetics.com | |||||||
| LUMEOR BEAUTYlumeorbeauty.pro | |||||||
| GLASHglashparis.com | |||||||
| ROWSErowse.co | |||||||
| IOMA Parisioma-paris.com |
07 · Company
The company behind Reflet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Reflet is a company based in BEGLES, France, founded in 2023 according to LinkedIn, on a domain registered in July 2023. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · BEGLES
- Founded
- 2023, per LinkedIn
- Domain registered
- 19 Jul 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- reflet.store · Shopify · EUR
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Reflet
What people ask Google about Reflet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Reflet legit or a scam?
According to Gravity by Benchr, Reflet is a brand based in BEGLES, France: its website has existed since July 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 10,051 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Reflet?
Customers rate Reflet 4.6 out of 5 on Trustpilot over 163 reviews, 90 of them in the last twelve months: 81% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, Reflet scores 4.4 over 35 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Reflet known for?
Reflet is a French brand of cosmetic care products for all men, with French, natural and organic ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Reflet expensive?
Reflet's best seller, Rituel Hydratant Peau Nette, sells €61.00 on reflet.store. 92% of the catalogue is in stock. Gravity does not track prices daily: check reflet.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Reflet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Reflet advertises on Facebook and Instagram and on Google, where its offers often run. Check reflet.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Reflet?
Reflet sells on its own website, reflet.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Reflet?
Gravity by Benchr records a company based in BEGLES, France, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Reflet growing?
Yes. Gravity by Benchr estimates about 31,400 visits to reflet.store in September 2026, up 86% in a month and up 12% over three months. Reflet ranks #216 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Reflet use?
Gravity by Benchr identifies reflet.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Reflet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Reflet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Reflet ranks #216 of 3,383 by estimated traffic. Its closest competitors on the same market are ARGOLD, Skale Cosmetics, LUMEOR BEAUTY, GLASH and ROWSE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Reflet.